What's the difference between horizontal screen and vertical screen?

, horizontal screen &; Vertical screen, all-round difference contrast

1. The difference between horizontal screen and vertical screen in content production

In content production, the difference between horizontal screen and vertical screen can be simply summarized by a picture:

Differences, advantages and disadvantages of horizontal and vertical screens in content production

Horizontal screen is a better carrier of richer content. The movies and TV shows we usually watch are generally designed with 16:9 widescreen, because this widescreen ratio is conducive to creating a sense of space by using the depth-of-field lens, and it is also conducive to creating more imagination space through the fusion of foreground and background, thus making the story more meaningful.

However, it is precisely because of the difference in content depth that the production cost of horizontal screen and vertical screen is very different. The horizontal screen is shot with a professional camera, and the vertical screen is shot with a mobile phone. The former is inevitable in terms of shooting equipment and production cost.

2. Differences in content consumption between horizontal and vertical screens.

In terms of content consumption, horizontal screen and vertical screen are also very different. Horizontal screen, the most efficient form of using screen space on other devices such as PC and tablet, is unprecedentedly inefficient for the content of screen space on vertical screen mobile phones.

Differences, advantages and disadvantages between horizontal screen and vertical screen in content consumption.

It should be noted that the disadvantage of horizontal screen in content consumption is reflected in the high threshold of consumers, mainly in two aspects:

The user's choice cost is high, and it is necessary to change the holding habit of the mobile phone, which makes the horizontal screen limited in the willingness to use and the use scene;

The time cost of users is high. For short content, the content value is not enough to drive users to change their grip habits. For long content, users need a whole block of time to consume horizontal content.

Vertical screen is easy to stimulate interaction because:

When consuming vertical screen content, the user always holds the mobile phone (horizontal screen is often placed on the table), so it is easy for the fingers to hook the interactive options, and the interactive operation cost is low;

Vertical screen content is often shorter in duration and shallower in consumption, which makes it easier for users to free up their attention for interactive operation.

It is precisely because the content consumption is shallower and the creators are more replaceable. When users slide, the content produced by other creators will be displayed, and the user value is difficult to precipitate, which is one of the reasons why we often say that Tik Tok is difficult to precipitate private domain traffic.

3. Difference in commercial value between horizontal screen and vertical screen

Reflected in the commercial value, the difference between horizontal screen and vertical screen is more obvious. If the shortcomings of content production and consumption can be easily overcome, commercial differences determine the current unbalanced state of the two.

The horizontal screen can see the whole landscape and show a vast landscape, and the vertical screen is the height of the landscape.