How many convenience stores will be closed in Shenzhen in 2022?

Another supermarket giant closed its store! 75 days countdown to closing of AEON Shenzhen Xinzhou Store

China times

give rise to

2022-11-2412:11from the official account of Beijing Huaxia Times.

Huaxia Times (www.chinatimes.net.cn) reporter Wang Jingge Ai Feng Shenzhen photo report

165438+2022124 October, 75 days before AEON Shenzhen Xinzhou Store closes.

These days, the news about "Xinzhou AEON announced graduation" has been listed on the Shenzhen regional list of multiple platforms. It is reported that this store is located in Xinzhou Middle Road, Futian District. It is the sixth store opened by AEON South China Limited in Shenzhen. It opened in 2009 and has been 14 years.

165438+1On October 22nd, the reporter of China Times called AEON Xinzhou Store, and relevant personnel told the reporter of China Times that the store should have been closed due to the influence of the general environment. "It is currently open normally and will not be closed until February 2022." 165438+1On October 23rd, the reporter of China Times visited AEON Xinzhou Store on the spot and saw that the supply of all kinds of goods was normal, but it had entered the stage of closing business and clearing goods.

The reporter of China Times wrote to AEON (Hong Kong) Department Store Co., Ltd. (hereinafter referred to as "AEON") about the specific reasons for the closure of Xinzhou Store and the company's future development plan. As of press time, no reply has been received.

On August 26th, AEON (00984.HK) released its interim results for six months as of June 30th, 2022, and achieved revenue of HK$ 5.049 billion in the first half of this year, up by 5.03% year-on-year. The loss attributable to shareholders was HK$ 65.438+0.45 billion, a year-on-year decrease of RMB 465.438 +0.06%. Among them, in terms of business in China, the Group continued to adjust its business network during the period, and closed its Da Lang store in May, and its revenue in the first half of the year increased by 5.8% to about HK$ 2.702 billion. The performance loss decreased to HK$ 85.6 million.

Bai Wenxi, chief economist of IPG, said in an interview with the reporter of China Times that AEON was caught in the storm of closing stores and its poor performance was mainly due to the aging and homogenization of business formats, the impact of e-commerce and other business formats, the impact of epidemic situation and weak consumption growth.

For AEON's poor performance, Luo Jianhua, an AI operation expert of Shanghai Hualong Information Technology Co., Ltd., analyzed three reasons when interviewed by the reporter of China Times. "First of all, in the current environment, the overall consumption power is sluggish and consumption is polarized; At the same time, the COVID-19 epidemic has further cultivated the habit of e-commerce shopping; In addition, capital accelerates the gradual improvement of the new retail ecosystem. "

Termination of business due to strategic layout optimization

As the largest supermarket in Xinzhou, AEON Xinzhou Store opened 14 years ago, bearing many memories of Shenzhen residents.

165438+1On October 23rd, when the reporter of China Times visited AEON Xinzhou Store on the spot, he found that the glass door in front of the store was posted with the announcement that the store was closed. The announcement shows: "Our company will close its business on February 6, 2023 due to strategic layout optimization. Before this, our company will carry out a series of promotional activities.