How about the major of advertising art design _ Employment direction _ What do you mainly study?

When filling in the college entrance examination, what is the major of advertising art design, wh

How about the major of advertising art design _ Employment direction _ What do you mainly study?

When filling in the college entrance examination, what is the major of advertising art design, what is the direction of employment, and what to study mainly are issues of great concern to the majority of candidates, parents and friends. The following is the related introduction, hoping to help everyone.

1, culture target

This major cultivates all-round development of morality, intelligence, physique, beauty and labor, and has a solid scientific and cultural foundation and knowledge of advertising art design. It has the ability of graphic design and production, advertising planning and creativity, advertising design and production, and has the craftsman spirit, information literacy and artistic literacy, and can engage in high-quality technical and technical talents in brand identification system design, print advertising design, advertising planning and creativity, digital advertising design and video advertising design.

2. Employment direction

Advertising designers, advertising planners, advertising photographers and other occupations facing the advertising industry, advertising design, advertising planning, advertising production, professional design services in commercial services and other positions (groups).

3, the main professional ability requirements

Have the ability of user and market research, information classification and processing;

Ability in marketing, brand planning and design;

Able to design and make graphics, colors, signs and fonts;

Have the ability of packaging planning, design creativity and production, packaging material selection and application;

Capable of digital photography, digital camera shooting and video editing;

Capable of image processing, layout design and production;

Have the ability to complete print advertising design, digital advertising design, interface design and production;

Knowledge of advertising laws and regulations and application ability of multimedia and media integration technology;

Have certain scientific and technological application and collaborative innovation ability;

Have the ability of inquiry learning, lifelong learning and sustainable development.

4, the main professional courses and practical training

Professional basic courses: design modeling foundation, design creative hand drawing, digital image editing and design, digital plane creativity and design, font and layout design, digital 3D design, advertising and marketing.

Professional core courses: brand identification system design and production, print advertising design and production, packaging design and production, advertising planning and copywriting creativity, digital advertising design and production, video advertising design and production, e-commerce design and production, digital publication design and production.

Practice and training: brand identification system design and production, print advertising, packaging design and production, advertising planning and copywriting creativity, digital advertising design and production, video advertising design and production, e-commerce design and production, digital publication design and production, etc. In the advertising industry, service-related design enterprises and other units to carry out internship.

5. Examples of professional certificates

Vocational skill level certificate: digital media interactive design, digital design of cultural and creative products, interface design.

6. Examples of continuing majors

Examples of continuing higher vocational undergraduate majors: visual communication design, digital media art and digital image design.

Examples of continuing undergraduate majors: advertising, visual communication design, digital media art, and new media art.