Introduction of Chloe's global travel photography

(1) Initial germination: April 20 1 1 year, from liking a place, falling in love with a photo, to building a brand.

(II) Brand creation: starting a business, from dream to practice (September 20 1 1 year). In September 201year, Chloe was formally established.

(3) Brand upgrade: focus on creating high-end wedding photography (20 12 April -2065 438+04 April)

At the beginning of 20 12, with the participation of Xiao sir, vice president of global technology, it was upgraded to a high-end customized wedding photography brand.

(4) Positioning and opening: becoming a global tourism vane (May 20 14-March 2065438+06)

From 20 14, at the beginning of 20 12, the wish of "Chloe will travel all over the world in the future" was realized.

(5) System upgrade: rapid fission, system upgrade (March 20 16 to present)

Europe, Maldives, Xiamen, Tibet, Qingdao, Qinghai and other lines have been continuously developed ... Since then, the team has split rapidly and the collectivization pattern has been formed. Chloe initiated a series of internal and external upgrades: internally, from flat structure to group structure, from family culture to learning culture, strengthening systematic management, strengthening functional system, optimizing organizational structure and mechanism, and deepening culture; Externally, we should closely follow the changes of Internet ecology, optimize the network promotion and marketing system, strengthen brand power ... and enter the fast lane of development.