How to take an examination of photography major

Basic educational system: four years | Enrollment target: | Education: technical secondary school | Professional code: 130404.

Training objectives

Training objectives

Training objectives: This major trains applied talents with solid theoretical knowledge of science, culture and art, advertising and photography skills, and can engage in photography art creation, teaching and research in news media, advertising planning, cultural propaganda, audio-visual publishing and other departments.

Training requirements: Students in this major mainly study the basic theories and knowledge of art, literature, aesthetics, film, television, news and advertising. Accept the basic training in advertising production, photo photography and film and television shooting, and master the basic skills of all kinds of photography creation on the basis of systematically learning professional photography knowledge and basic theory of photography art.

Graduates should have the following knowledge and abilities:

1. Master the basic theory and knowledge required by photography major;

2. Master scientific, rational and intuitive analysis methods, design methods and technologies;

3. Master the photography creation and production technology of movies, television, advertisements and pictures;

4. Understand the art, news guidelines, policies and regulations of the Party and the country;

5. Understand the theoretical frontier, application prospect and development trend of film and television and advertising art;

6. Master the basic methods of literature retrieval and data query, and have certain scientific research ability;

7. Have high theoretical literacy, creative ability and solid professional skills in photography.

Main subjects: art, design, art theory.

Core courses: art foundation, art appreciation, lighting technology, photography technology and skills, photography composition, trick photography, nonlinear editing, photography modeling, advertising photography and visual communication.

Main practical teaching links: social gathering, art investigation, graduation creation, graduation practice, etc.

Main professional experiments: photography creation, film and television documentary shooting, advertising photography, traditional darkroom technology and technology, nonlinear editing, digital image post-production, etc.

Length of study: four years.

Degree awarded: Bachelor of Arts.

Professional ability requirements

Professional ability requirements

The main contents of professional teaching

The main contents of professional teaching

Composition design, digital picture post-processing, commercial advertising photography, product and still life photography, photographic composition and lighting, TV photography foundation, black and white darkroom technology, world photography history, black and white tone control, lighting art.

Major (skill) direction

Major (skill) direction

Photography and advertising enterprises: photo shooting, post-retouching and photo printing; Newspapers and TV stations: photojournalists and photo editors; Film and television production enterprises: film and television photography, publicity photo shooting.

Example of vocational qualification certificate

Example of vocational qualification certificate

Examples of continuing learning majors

Employment direction

Employment direction

Employment prospects of photography major:

With the progress of the times, the development of science and technology, the improvement of people's living standards, and the increasing desire to pursue spiritual enjoyment, the state is also striving to cultivate people's artistic literacy and improve their comprehensive artistic quality. After graduation, photo studio, newspaper, TV station, crew, film and television company, advertising company, etc. Need a photographer.

Although China's photography industry has made great progress, compared with developed countries such as Japan, South Korea, Europe and America, it is still in its infancy in terms of scale, talents, industry norms and management level, and there is still a big gap with the standards of mature industries. The whole industry has great development potential. Photography industry is a rapidly developing sunrise industry. In the future, the demand for photographers in the industry will increase year by year, among which high-end photographers with formal training will be more sought after.

With the development of social economy and the improvement of people's living standards, people's requirements for quality of life are getting higher and higher. The photography industry has been nourished economically and developed rapidly, and has formed a considerable market scale. The rapid development of the industry has formed a huge demand for photographers, and the scale of professionals engaged in the photography industry is also relatively large. Due to the overall shortage of photography talents, the salaries and working conditions of professionals employed in the industry are very good.

Photography major belongs to the art category of literature in professional disciplines, including 27 art majors, ranking third in the art category and 1 1 in the whole literature category. The cities with good employment prospects are: Shanghai, Guangzhou, Shenzhen, Beijing, Hangzhou, Xiamen, Wuhan, Chengdu and Foshan.

Career direction of photography major:

After graduating from photography, you can work in advertising companies, film and television production companies, news media, newspapers and magazines, publishing houses, wedding photo studios, cultural propaganda departments and other related institutions, engaged in photography, film and television production, computer graphic design, advertising planning and production, cultural propaganda, social education, commercial photography and so on. Jobs include: photographer, graphic designer, graphic designer, Taobao artist, photography assistant, artist, graphic design intern, graphic designer, advertising design, web design and web art clerk, customer service, graphic design training lecturer, website editor, cameraman, online shop artist, makeup artist, photographer assistant and so on.

Corresponding occupation (post)

Corresponding occupation (post)

Other information:

Photography professional examination is divided into two parts: unified examination and school examination. The so-called unified examination refers to the examination in which all provinces and cities organize professional examinations in a unified way. School examination refers to the professional examination organized by each enrollment institution independently. According to the requirements of standardization of enrollment in art colleges, the entrance examination for art majors is gradually transforming from school examination to unified examination. However, due to the different requirements of different institutions for photography majors, the current entrance examination for photography majors is still the era of coexistence of school examination and unified examination.

Material supplement:

According to the different requirements after the subdivision of photography major, as well as the different ideas, training directions and objectives of photography major in colleges and universities, the types of photography major examinations are basically divided into three types:

1, Fine Arts: These institutions are basically photography majors in some fine arts institutions, focusing on assessing fine arts skills and knowledge. The content of the exam is sketch, color, sketch, proposition creation, etc.

2. Photography: These colleges are basically some art colleges or comprehensive colleges, focusing on the basic knowledge and skills of photography. The basic content of the exam is the basic knowledge of photography and actual shooting.

3. Comprehensive type: These colleges are basically some art colleges, and more are comprehensive colleges, focusing on assessing comprehensive quality. The contents of the examination are literature and art knowledge, basic knowledge of photography, analysis of photographic works, analysis of film and television works, art, print advertising design, computer and digital image knowledge, etc. Some of the above knowledge has been dabbled in, and some have selected some contents from it. Judging from the development trend, such examination institutions are gradually increasing.