Is Uniqlo a Japanese brand?

Uniqlo, the core brand of Japan Fast Retailing Company, was founded in 1984. At that time, it was a small clothing store selling suits, and now it has become an internationally renowned clothing brand.

Liu, the current chairman and general manager, introduced the hypermarket-style clothing sales method for the first time, and realized the low cost of store operation through the unique commodity planning, development and sales system, which triggered the hot sale of Uniqlo.

Uniqlo ranked 168 in the list of top 500 world brands in 20 18. Liu, born in 1949, is the chairman and CEO of Fast Retailing Group.

Liu said in "The Secret of Uniqlo's Popularity in the World": Uniqlo's growth is a process that has experienced numerous failures. They have experienced the anxiety that they can't get financing from banks, the embarrassment that "clothes sell well because of low prices, but the trademarks are cut off immediately after they are bought back", the madness of desperately expanding stores for listing, and the pain of being left out and alienated by consumers.

But it is the experience and lessons learned from these failures that make Liu successful. The secret of Uniqlo's popularity around the world is like Liu's miscellaneous collection. Here, he fully described the reasons for the company's sluggish performance and the factors that failed to enter overseas, and presented his unique business philosophy and management methods to readers without reservation.