Maeda Shinzo's Photography Style

1986 In August, the International Federation of Industrial Design selected the Classical Design Award for the first time, covering all industrial products of 1900- 1960. The five awards were selected by 2000 experts from 37 countries, and it is difficult to be famous on the list. Results Hasselblad camera made in Sweden ranked first. ?

HASSELBLAD is accurately spelled Hasselblad and is named after the inventor's surname. Victor hasselblad 1906, the inventor of Hasselblad camera, was born in Gothenburg, the west coast of Sweden. He has been in business for generations, but his father is an official and once served as the Swedish ambassador to Romania. According to the custom of China people, Hasselblad should be the surname and Victor the first name. Because the camera he invented is so famous, people only remember his surname, but forget his name. One year Mr. Hasselblad went through the customs, and the customs officer looked at his passport and said, "Your name is the same as your camera." Mr. Hasselblad said, "I am the camera." ?

Mr. Hasselblad is a "lover" of bird research. His original intention of building a camera is to make a high-quality portable camera, carry it with him and take pictures of his favorite birds. I didn't want to love birds and planes, but I built a guy that photographers have dreamed of for half a century. After the camera was designed, Mr. Hasselblad couldn't think of a good name. His friend, an engineer, suggested that he might as well be named after his family, waking up the dreamer in one word and giving the photography world a resounding name Hasselblad. Hasselblad's earliest camera model was 1600F, 1948 10, which was listed in new york. Mr. Hasselblad died in 1978, and the name Hasselblad is still in full swing. ?

Hasselblad camera is not only a photographic tool, but also a beautifully designed handicraft. When you look at Hasselblad camera, you will think of some graceful images such as ladies and dolphins. ?

Hasselblad was the first camera to land on the moon. That "one small step for mankind, one giant step for mankind" witnessed the footprint of the first human visit to the surface of the moon, which was taken by Hasselblad camera. The Hasselblad camera used has not been specially modified, but the astronauts bought it from a camera shop near Houston. There is no atmosphere on the surface of the moon, and all photos are taken in direct sunlight, so the contrast can be imagined. The temperature difference on the surface of the moon is extremely great, with the sunny side+100 degrees and the sunny side-100 degrees, which is almost devastating to the equipment. These Hasselblad cameras can handle it calmly, and the images they take are clear and sharp, with accurate exposure and rich colors, which make people unforgettable. ?

Hasselblad camera is not only selected by NASA as the camera that performs the most space shooting tasks, but also is the favorite camera used by the first-class photographers on earth, such as Adams in the United States, Maeda in Japan, Chen Fuli in China, ... (these names can be written in a long list) are Hasselblad users. Hasselblad has won the love of so many masters, not only because he is exquisite, reliable and durable, but also because his timbre has unspeakable charm. Some people describe it as splashing a layer of oil, which is what artists value most. These impressive achievements are inseparable from Hasselblad's design principle of "system camera, never waste", excellent processing technology and high-quality lens. ?

Hasselblad cameras are designed like building blocks for children. The photo body, film box, lens camera and crank can all be decomposed. The advantage of this design is that you can switch to different films without changing the camera, just changing the film box. Changing the component can upgrade the camera or change the performance with little waste. But it requires high materials and processing technology. Hasselblad's previous improvements have been kept to a minimum. Today's Hasselblad is not much different from the early models in appearance, and it can be recognized as Hasselblad at a glance, and its performance is not far behind. ?

The connection mode of Hasselblad's lens bayonet and cassette has not changed since 1957 introduced 500C. The lens box 40 years ago was used in the latest model, which is completely fit and easy to operate, and does not need to be improved at all. These are the enduring secrets of Hasselblad cameras. ?

Today's Hasselblad system consists of six models: mechanical C series; F series electronics; E series with built-in motor; Ultra-wide-angle S series; A series with movable axis, Espan 135 series that can really take wide-screen photos. ?