What steps does the short video production process generally include?

The short video production process includes pre-planning, shooting preparation, shooting implementation, post-production, online and promotion.

1. Pre-planning:

Determine the theme, purpose and audience of the video, formulate ideas and scripts, and plan scenes, characters, costumes and other content.

2, shooting preparation:

Prepare cameras, lights, stereos, props and other equipment and resources needed for shooting, and make scientific and reasonable arrangements before shooting.

3, shooting implementation:

According to the requirements of pre-planning and the content of the script, organize the shooting scene and shoot scenes, roles, actions, lines and other contents.

4. Post-production:

After editing, dubbing, sound effects, special effects, color correction, etc. The shooting materials are mixed and synthesized, and finally a synthetic film is formed.

5. Online and promotion:

Publish the completed short video to the corresponding platform for promotion, so as to attract more viewers to watch and share.

Matters needing attention in making short video

1, video content:

Video content needs to meet the needs of the market and the audience. To attract the attention and interest of the audience, the producer needs to determine the theme, purpose, script and audience group in the early planning, so as to facilitate the creative orientation and content organization.

2, photography operation and technology:

Use camera equipment and accessories correctly when shooting, such as reasonable editing, special effects, color matching, audio processing, etc. Producers need to master basic photography principles and operation skills to ensure the upgrading of video quality and sound effects.

3. Video length:

Short videos must be strictly controlled in duration. If it is too long, it will make the audience lose interest. Generally, it should be controlled within 1~5 minutes, with compact content, clear rhythm and strong expressive force.

4. Copyright issues:

When shooting and using video materials, we should pay attention to copyright issues and summarize copyright information to ensure that the source of the materials is reliable and legal.

5, the sense of image art:

Short videos are different from complete film and television works such as movies or TV series, and producers need to convey infectious, artistic and quality videos in a short time. Producers need to pay attention to factors such as angle, composition and color matching to improve the shock, artistic sense and influence of the video.