Notes on 202204 Explosive Red Book (Part Two)

I finished reading the rest of the book this week, some of which were compared with my own practice. This book is a very practical reference book for the creator of Little Red Book. You can almost copy and adjust your little red book notes.

The second half of the content has been sorted out, and I hope it will be of substantial help to the content creation or operation of my little red book.

The main summary of last week's homepage was about personal information and content positioning. This week, I focused on how to create specific content and how to run my own little red book.

Explosions are the only criterion to measure your content. This is the same rule on any platform, but for our author, the explosion is completely reproducible. Search for keywords on the platform and sort the content according to the explosion. Top5 can see that almost all the contents are the same, even the titles of the copywriting pictures are the same. Of course, this is not to encourage everyone to copy directly, but to use this rule to find the explosive content first.

These explosive notes have three basic logics:

First, don't be narcissistic when making content: I am narcissistic, just exporting myself, euphemistically called sharing, but whether the content you share is really helpful to the people who read this note is the meaning of sharing. So when preparing the content, think about what others want to gain from your sharing. It is impossible to output truly valuable content from your own point of view by blindly immersing yourself in your own world. This reminds me of an article I recently read about Zuckerberg, founder of Facebook. He is a person with a "dimensionality reduction" way of thinking, and he can always descend to different levels to express himself. This is an amazing ability.

Second, explosions are repetitive: explosion notes are not always innovative or unconventional. If you study carefully, you will find that the explosion is repeated, so don't try to study why the explosion is an explosion, you just need to know that the explosion is an explosion.

Third, very single-minded: this is the point. I am a person who loves life, so I have a wide range of interests, such as food, fitness running, floral design, photography, travel and so on. Just like my circle of friends is updated every day. The content of my little red book is really fragmented, which completely violates the third very specific underlying logic. You need to choose a subdivision to do your best before you have the opportunity to become the head of this field.

First, let's take a look at the four traffic portals on the homepage of Little Red Book, all of which are concerned portals: information flow formed according to users' concerns; Discovery portal: the information flow formed according to the user's location; Search portal: information flow formed according to user-specific search. When you publish content, you will recommend it to your fans, so it is very important to have an adequate fan base. Adding cities to published notes may help increase your exposure opportunities. Secondly, I learned that the three major traffic recommendation Luo Ji of Xiaohongshu are personalized recommendation logic, social fission recommendation logic and search keyword recommendation logic. How to improve the exposure of your notes? Improve the exposure of your notes from three aspects: search heat, content fit and keyword layout. These details will affect the exposure of your notes. Where is the right place to add keywords? The content title must highlight the key points and present them in the form of keywords; The main content of the article must repeat the key words; Add keywords to the picture; Emphasize key words at the end and bring related topics. Finally, the release time: grasp the active time of users, four active peaks, 1. Morning peak: 6-8 o'clock. 2. Lunch break peak: 1 1- 13 o'clock. 3. The rush hour after work: 16- 18 o'clock (I actually mean 65438)

1. Interaction: The number of likes, collections and comments of Xiaohongshu's notes reflects the users' love and interest in the notes, and reflects the quality of the notes to some extent. 2. Manual intervention: Most explosions are not naturally formed. After the notes are released, it takes some human effort to get the traffic recommendation from Taiwan Province. In the early stage, without any traffic support and exposure channels, manual intervention is necessary, because the basic rules of the platform cannot be destroyed, so you should find friends around you to help you read your notes, give valuable advice, and increase the exposure of the content through interaction. After a note is published, at least 10 people like it: Comments: Collect the basic data of the note and get more traffic.

? The essence of recovery is one of the most effective ways to help you grasp the key points, fix problems, review past shortcomings, gain energy from the past and guide the next step. In the workplace, if you do well, you can even become a model for corporate team learning.

Summary: 1. Check the target. Review the established data targets. For the operation of Xiaohongshu, the common core data indicators are: the number of powder, the number of explosion notes, and the number of release notes. 2. This pair of results. Pay attention to the setting of contrast variables, the correlation between variables and the standard of variable collection. 3. Ask questions in depth. Personal problems are suggested to be recorded with paper and pencil, ask more why, and find out the essence and solution of the problem. 4. Sum up experience. Don't act in a hurry, press the pause button to fill the gap between reality and bid, and advance to the master. 5. Plan your actions. Take a step forward, make a good action plan and carry it out according to the plan. Don't rush to publish your notes, it's not too late to start after a serious resumption. It will be faster to slow down.

The above is the finishing and thinking after reading the complete book.