Plant pet store business plan

Since the reform and opening up, with the rapid development of economy and society, people's living standards have generally improved, and keeping pets has become increasingly popular in China, which has become a way of life for many people in recent years. At the same time, some social problems caused by pet breeding have become increasingly prominent and become the focus of social attention. The following is my business plan for the plant pet shop for your reference. Welcome to read!

Business plan of plant pet store 1

People believe that their dog is an important part of life, not just a dog. There is no doubt that America is a big country of pets. According to the American Pet Products Association, about 62% of American families own pets, including 78 million cats and 65 million dogs.

At present, the pet drug market contains huge business opportunities, and the original veterinary drug manufacturers can consider developing into the pet drug market. Mainly in the following three aspects:

1. Develop compound pet drugs that can treat various diseases, especially various drugs that can be used for external use, oral administration and injection. This medicine doesn't need much investment, just need to combine several drugs with similar treatment principles.

2, the production of small doses of drugs suitable for pets. Many large-dose drugs for large animals and drugs for human use are effective in treating pet diseases, so it is only necessary to improve the packaging and adjust the dosage.

3. There is a certain correlation between veterinary drugs and pet drugs. Strengthen the basic research of veterinary drugs and use them as pets after screening. In particular, it is necessary to increase the research on preparations for pet parasitic diseases, new antibacterial drugs or various feed additives. Neglected pet beauty products market

In the eyes of fashionistas in some big cities, pet grooming has become a part of daily life. The effect of pet grooming is very good, especially in pet beauty salons? Regular customers? Schnauzer, poodle, Yorkshire, cocker spaniel and other famous dogs. Their gorgeous long hair will be knotted if they are not decorated. Roll the felt? Beauty will also be greatly discounted, and beauty can often give people? Amazing? The feeling of giving pet owners face.

Second, the service introduction

1 pet grooming

2 pet medical treatment

3 business pet clothing:

4 pet daily necessities

5 pet photography, etc.

Third, marketing strategy.

As we all know, under the condition of market economy, the market is the foundation of enterprises. Without market, there will be no enterprise's survival, and without market development, there will be no enterprise's development.

In recent years, the pet market has become more and more popular. Over the past few years, the number of pet food, merchandise stores and pet beauty shops around us has increased a lot. The products related to pet food and pet products in the supermarket have also expanded from the original shelf to a row of shelves. Small supermarkets around the community have also increased the shelves of pet food and supplies. Major mainstream websites have also opened up pet forums, and all kinds of information about pets can be seen everywhere. Pets have become a part of residents' life.

According to the marketing strategy, in order to develop in the market, pet enterprises should not only be good at finding and understanding customer needs, but also try to find and restore controllable systems to achieve this requirement from the aspects of product quality, sales channels, price and promotion.

Product quality comes first.

Product is the key of enterprise in market competition and the top priority of marketing strategy. It directly affects and determines the configuration and management of other combination elements. In order to reach two levels in market competition, all enterprises will focus on improving product quality and optimizing combination structure. Many pet shops choose well-known products as agent brands, and the quality of products directly affects the corporate image.

According to the department manager of a pet products manufacturer-a pet food co., Ltd., in the most important link of marketing strategy, if there is no good product quality, everything is zero. The improvement of product quality will enable enterprises to occupy the market and get twice the result with half the effort. Of course, another important factor to consider is after-sales service, and providing customers with perfect after-sales service is also the focus of enterprises' consideration.

Since customers have bought your products, they have bought corresponding products and services. Nowadays, many pet products manufacturers (such as pet food) not only provide basic after-sales service, but also provide specialized nutritionists to make pet food packaging for the health of pets.

According to relevant personages in the pet industry, the pet industry belongs to the sunrise industry at present. In order to occupy the market, the key lies in grasping the business opportunities of colleagues, paying close attention to product quality, combining the marketing concept of caring for pets, thinking about what pets think, and taking caring for pets as the starting point to improve the quality of goods. For any enterprise, the quality of products is the magic weapon for enterprises to win, and it is the primary factor for enterprises to consider in the marketing process.

Price management is a kind of balance.

The price strategy and other strategies complement each other, and the purpose is to achieve the business objectives of enterprises. According to relevant knowledge, when making pricing strategy, enterprises should first consider the real cost and profit of the enterprise. Pursuing profit is the ultimate goal of the enterprise, and making reasonable price is the key to achieving the goal. On the basis of clear customer's cognitive value, it is very important for enterprises to conduct clear market research, clear customer's consumption level and market demand, and accurately locate product prices. In fact, the price competition between enterprises is not entirely price competition, but the needs of customers.

Distribution channels are chips.

What is the so-called marketing channel? When the product producer wants to transfer the final consumer or industrial user, what is the direct or gradual transfer of ownership? . From an economic point of view, it can only be organized by transferring products from producers to consumers and eliminating the distance between producers and users.

A brand product needs to be guaranteed through new product development, production, marketing, logistics and other processes. Among them, marketing is a means of circulation, which plays an intuitive and important role in the realization of brands. Brand development is achieved through various channels such as product promotion and sales.

Among them, sales is the most important means of brand operation, because it is the key for products to flow into the hands of end consumers. The reporter learned in the interview that at present, many domestic enterprises mainly determine the distribution area according to the scope of the enterprise area. For example, some pet nest manufacturers in the north generally use indirect channels when choosing distribution channels, mainly through middlemen to transport products to northern cities such as Northeast China, Hebei and Inner Mongolia.

Four. Cost budget and profitability

1 cost budget

To open a pet shop, you have to take out about 1, 000 yuan first, and get it after attending training for about one month? Pet beautician? Qualification certificate. In addition to keeping up with nutrition, there should also be special beauty projects. Therefore, 1 1,000 yuan will be invested in pet grooming facilities: bath, an electric hair clipper (about 2,000 yuan), five cutter heads (1 1,000 yuan), three or four hairdressing scissors (2,000 yuan), hair dryers, hair dryers, water heaters, etc. 20,000 yuan is used to purchase goods. In places such as eating, washing, playing and living where pet products are involved, 654.38+0,000 yuan is used to buy food including nutrition, 5,000 yuan is used to buy bath products, and 5,000 yuan is used to match other kinds of goods. Shop decoration, shelves, etc. Also received 6.5438+0 million yuan.

2 profitability

Profit rate: according to the law, it is not profitable to invest in pet shops for half a year. The gross profit of food and supplies is about 20%, and the beauty is about 60%. According to the rent of 2000 yuan/month, the operating income of more than 5000 yuan per month can be guaranteed. You can earn back the principal in two years.

Verb (abbreviation of verb) position selection

According to reports, the location of pet shops is the most inflexible factor in opening stores, and there are many factors to be considered, including the size and characteristics of the surrounding population, the number of pets, peer competition, convenient transportation, the characteristics of nearby businesses, real estate costs (rental costs), contract terms, population trends and related laws and regulations.

Sixth, risk avoidance.

Although the pet grooming industry has a bright future, it also has risks, and it is a big problem for shop assistants to recruit or not. Different from ordinary beauticians, pet beauticians not only have professional requirements, but also have very complicated work, and are often bitten and scratched by pets. Most people think that grooming a pet dog means trimming, grooming and cleaning its hair. In fact, the job of a pet beautician is not as simple as it seems. It usually takes more than an hour to beautify a pet dog, and it takes longer to meet a pet dog who is not obedient. Because of the dirty work, it is much more difficult to recruit clerks in this industry than in other industries.

Plant pet store business plan II

I. Market analysis

1, analysis of international pet industry

Pets have been an industry in developed countries for 120 years, forming an industrial chain of breeding, training, supplies, medical care, medicine and trade. Not only in management, laws and regulations are strict and responsibilities are clear, but also the government and pet organizations cooperate with each other. In addition, the development of the pet industry runs in a systematic and standardized way, forming a part of the national economy. In foreign countries, "pet economy" is a huge industry. In 200 1 year, pets created $27.6 billion in consumption for the American economy, and the annual income of the American pet insurance industry alone was as high as $4 billion. In Sweden, even 57% dog owners have purchased pet insurance for their dogs; 17% of Germany's annual national income comes from the dog industry; In Australia, the pet industry has more than 30,000 employees, creating nearly 6% of GDP.

The international pet market has gradually matured, and keeping pets has become a symbol of national economic strength and social development. The rapid development of the world pet economy has promoted the rapid development of related industries, and gradually standardized, standardized and internationalized. The number of pets and the economic benefits of pets have increased rapidly year by year. People's doting on pets has promoted the growth of pet supplies sales and pet service industry. Pet economy, pet food sales, pet supplies, pet beauty shops, pet hospitals and other emerging industries have grown rapidly, and the pet market has become increasingly prosperous. Take pet food as an example. North America (mainly the United States) is the largest regional consumer market for all pet foods, accounting for the vast majority of sales. Western Europe is the main consumer market for all other pet foods, and the second largest consumer market for dog food and cat food. Among them, the development of pet economy in the United States and Japan is particularly prominent.

2. Analysis of the current situation of pet industry in China.

China has a population of1300 million, and has a tradition of keeping pets since ancient times. According to conservative estimates, there are at least 6,543.8 billion pets in China, and the market potential of the pet economy can reach at least 6,543.8 billion yuan. In this huge market, pet breeding, especially dog breeding, is a key link. In China, the standardization of dog industry is still in the primary stage, and the role of dogs has not been widely played. Even in the pet market, it is just beginning to develop. However, the dog industry in China has become a certain scale industry in quantity, which exerts a subtle influence on people's life and social development. However, at present, the development level of China's pet market has not really been in line with the world, and the development of China's dog industry has not yet established an international and standardized platform.

With the improvement of people's living standards, pets have gradually become more and more intimate companions in China. Whether dogs, cats, birds, fish or turtles, these small animals that once guarded their homes and entertained the public began to become important members of the family. In the increasingly competitive social environment, the cuteness and liveliness of pets send loneliness to human beings in a tense modern life, increase interest and relieve stress. Specially trained dogs can not only be used as domestic companion pets, but also develop various work potentials.

China Nanbei Pet Market is one of the pet trading bases in China and even in the world, which continuously transports all kinds of dog breeds for the whole country and all over the world, filling the whole pet trading market. The prosperity of the pet industry will surely make greater contributions to enriching people's spiritual and cultural life, broadening employment opportunities, leading people to get rich, driving the development of related industries and promoting the national economy to take off. The sustained and stable development of China's north-south pet trading market is also an important part of promoting the prosperity of China's pet industry, which will affect the rapid development of China's pet industry in the future.

Second, investment analysis

At present, there are many pet shops in the market with different styles. There is a food store that provides all kinds of food, snacks and nutrients for pets; There are also specialty stores that provide all kinds of exquisite pet nests and feeders for pets. According to industry insiders, due to the relatively low investment threshold of such shops, they have begun to become saturated. So it is not the best choice for investors.

On the contrary, new concept stores such as pet grooming and pet hospitals will become new investment directions. According to random surveys conducted by reporters in Century City, Wangjing and other communities, 60% of pet owners have or intend to dress up their pets, such as fur care, fur care, fur care and so on. Beauty? Wait; And 28% pet owners said it doesn't matter, if the effect is good, you can try it; Only less than 15% people expressed their opposition to pet grooming. In consumption cost, there are many pet owners who are willing to spend tens of dollars for a beauty treatment. It is conceivable that pet grooming and other related services have a great market space.

In addition, for pet owners, the biggest headache is that their pets are sick. As a spiritual sustenance and emotional continuation, pet owners must not let their pets suffer any injustice. Moreover, many owners' pets are more expensive. Therefore, the pet hospital is also a good investment choice. However, many professional pet hospitals have relatively high investment thresholds. It requires not only professional doctors, but also a lot of money for equipment and medicines.

Whether it is a pet food store, a commodity store, a beauty shop or a pet hospital, investors need to know something about this industry before they can enter. In addition to creating your own brand management, it is also a good choice to choose a better brand to join. Joining the headquarters will provide professional opening training, which can save a lot of trouble at the beginning of opening.

It is understood that there are several pet shop franchise brands on the market for investors to choose from. These brands have strict norms in the franchise business premises, including publicity and promotion, which may provide some support to franchisees, but the franchise fee is not a small cost.

Third, the store location

1, site selection principle

1) Choose a prosperous business district or mature community with convenient transportation and sufficient parking spaces.

2) Investigate the consumption level of the surrounding residents and the number of dogs in advance, which can be done at night or in the morning when walking the dogs.

3) Interference factors should be considered to avoid unnecessary troubles in the future.

4) You can determine the area of the store according to your own strength, and it is best not to open the store in the form of partnership, so as to avoid quarrels due to uneven profit sharing in the future.

The choice of store location is the most inflexible factor in opening a store, and there are many factors to be considered, including the size and characteristics of the surrounding population, the number of pets, the competition of peers, the convenience of transportation, the characteristics of nearby businesses, the cost of real estate (rental cost), the contract period, the trend of population changes and relevant laws and regulations.

In crowded areas and commercial areas, the traffic is convenient, but the environment is too noisy, the price is relatively high, suitable for product sales, and pet grooming and foster care are relatively weak. In the flower and bird market, the operation is relatively climate-friendly, the commodity circulation is large, and the cost is very low, but the product price is relatively low and the competition is fierce. Also suitable for product sales, not suitable for pet grooming and foster care. If you choose to open in a high-end residential area, you can consider the whole project management such as supplies sales, beauty and foster care.

In addition, for the special consumer groups of pet shops, we should pay attention to several details in the location of pet shops. The first thing to consider is the crowd characteristics of pet owners. Because the owners of several precious pets mostly drive their pets to spend money, the location of the store should take into account the convenience of consumers' parking. Secondly, pets are forbidden in many ways, and he must take this into account when choosing a site. Finally, if there is a service to foster pets, we must consider whether the noise made by pets will interfere with the normal life of neighbors.