Can Taobao use film and television works as the main video of goods?

As an e-commerce platform, Taobao allows merchants to use pictures and videos to show the details of goods, but it is not allowed to use film and television works as the main picture and video of goods. According to Taobao's regulations, merchants must use real product pictures and related information when displaying goods, and shall not use infringing, pirated or irrelevant materials. Film and television works are mainly protected by copyright, and merchants regard film and television works as the main video of goods, which is an infringement and may lead to legal disputes.

Taobao encourages merchants to use original pictures and videos to show their products, so as to increase their attractiveness and credibility. Merchants can shoot real product display videos, or ask professional photographers to shoot them to show the characteristics and advantages of products. This not only conforms to Taobao's regulations, but also improves the sales volume of goods and the purchase experience of users.

In short, Taobao does not allow merchants to use film and television works as the main picture video of goods. Merchants should abide by the regulations of Taobao platform and display their products with real pictures and related information.