Innocent blue-the legendary experience of small photos

I'm not sure when the friends' portraits in the circle of friends have become professional, neither rigid ID photos nor exaggerated artistic photos. A gray and light background or just the right makeup and smile, a professional, capable and exquisite feeling comes to you. Later, I learned that this kind of photo is called video photo.

A few years ago, my friend recommended Tianzhenlan to take a great ID photo, and then I took a photo of marriage registration, and the effect was really satisfactory. Solid color background, simple make-up, proper P-picture. Most of my friends, both men and women, who have been photographed in Naive Lan are very satisfied.

Recently, because of work, I need a photo for publicity. I can't find the right one again and again. It's either too serious or hippie funny There are at least 1000 photos of yourself in Google Photos, but none of them are suitable.

So three years later, I came to naive orchid.

20 10 was born in Yangpu district, Shanghai. It turned out to be an 88-square-meter shop, taking beautiful job-hunting photos for nearby college students. At present, it has chained 18 cities and dozens of stores.

Brand attitude: provide services for people who care about the quality of life.

Just in time for the aesthetic changes of China people and the rise of the middle class, they began to pursue quality, from spending less money in the past to paying for quality now.

Take the photos of the certificate to the extreme and take pure photos with simple background.

Jumping out from the complex and false gorgeous style of the studio in the 1980s and 1990s, it brings simple and pure visual effects.

The legend of Xiaoying, from the perspective of its unit price and turnover, and from the perspective of retail efficiency, may be called the Legend of Innocent Blue among all chain photo studios in China.

At present, there are 14 categories, of which 8 categories are documents of various occasions. Look at the picture and explain.

Basically the same type of photos, the most expensive on the market. For example, a photo of 350 yuan is 30% off for the second photo. Most people want three photos, so they didn't prepare 1000, which may make you lose your satisfactory modeling photos.

You can search its wechat and make an appointment to see the specific price.

Tie a tie: I used to wear a formal suit and slowly tie a tie according to the online tutorial. This time, my makeup artist took me to choose a frame (the lens is reflective and needs to be changed) and a tie.

When tentatively asking: Can you help me?

Then she bowed her head slightly, and she naturally helped me put it on.

She visually observed 165 and I looked down at her 179.

You can only see a pair of beautiful glasses through the mask.

For the first time, a girl helped me tie a tie and tied a beautiful knot.

Those two short minutes felt great.

You can feel each other's breathing at close range.

I can smell a faint fragrance.

You can see that eyelashes have been carefully corrected.

Draw the eyeliner a little outside the corner of your eyes.

Black and bright eyes

..... I really can't edit any more. ...

Ps: The illustration is not the author himself.

Shooting equipment: Canon 6D camera +24- 105 lens (the lens may be inaccurate, belonging to very cheap equipment within 1w).

Flash: Profoto D 1 add accessories about 2w. Great lamp

Background: pure white, pure black, gray

The little sister who took the photo may also be a little brother. Will enthusiastically guide you to move and guide you to pose. In fact, the basic posture of each kind of photos is the same as the mathematical formula, which is fixed.

They repeat it countless times every day, guiding nature and having a harmonious atmosphere.

Immediately after shooting, import Lightroom into the next 2 1 inch iMac, select pictures, one at a time from four, and then select the last one, two or three by exclusion from the last one. Anyway, as long as you give money, you can choose as many as you want. ...

It's all over. Just say hello to the front desk and go. There is no evidence. It's all electronic now.

I received the email and gave the samples. If I am satisfied, I will give you the official photos later.

And a printed 6-inch photo.

Photography is simply two things:

Light, their light is in the studio, and the values of different types of photos and flashlights can be almost fixed, unless there is a crooked nut with great skin color difference, a table formula can be made and applied directly by photographers.

POSE, a limited photography style, does not need too fancy posture. The photographer can completely handle how the client poses, unlike a wedding dress, he doesn't need an assistant to help him with lights, reflectors or even information.

After training photographers how to use up and pose, even novices can get started quickly and take good photos. Even the photo assistant is saved.

The standardization and simplification of photography process, on the premise of ensuring the same quality, is the same as McDonald's strategy.

Because it is a ID photo, it generally doesn't need exaggerated makeup like wedding photos or attending parties, and it is mainly clean and elegant. Therefore, a standard process does not require professional makeup artists, and young girls can get on the job quickly.

The subdivision of photography is huge and complex. Because its core product is very simple, everything around the product, how to shoot, how to make up, and the complete customer experience process can be solidified.

This is something other photographers can't do. For example, if Xu Man wants to take pictures of every star, he must provide unique ideas and ideas, and it is impossible to mass-produce. Say, hey, there's another star. Let's follow the same posture, the same clothes, the same background and the same shape.

There are countless cows in the industry, and their technology is much better than that of Naive Lan, but in terms of making money, it is very limited to surpass Naive Lan's boss. Because photography Daniel's photography products need to rely on personal time, and personal time has an upper limit, so it is easy to touch his ceiling.

Photography is essentially a service that takes time.

Turn photography services into products that can be mass-produced. Get rid of the time dependence of service delivery form. Is to make a huge leap.

Photography service assembly line

The service cannot be quantified, and the scale is limited by various factors; Products can be quantified and copied.

On 20 18.7.25 Shanghai

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