How to distribute leaflets effectively?

Question 1: How to distribute flyers quickly and effectively? Don't look miserable when handing out flyers, but smile. This will make people think that you are doing publicity instead of trying to make money for a living. Tip 1: Find the right first person to send your message to, this is very important. Tip 2: Hand out flyers upside down or hold them with their backs facing people. Tip 3: Never rush into someone who is trying to stop you from handing out flyers. If the effect of your leaflet distribution is very poor, then you need to ask yourself where the problem lies, whether it is the lack of effect of the leaflet distribution, or other reasons. The following are the views, thoughts, and experience summaries of professional issuers of Beijing Direct *** who have been engaged in DM distribution business for a long time. The crystallization of collective wisdom is summarized in the following ten points: 1. Before dispatch, the issuer should have a basic understanding of what is happening at the time. Distribute product features and service content on a DM single page, determine the theme of the promoted product, lock in the target customer group, and improve distribution efficiency. 2. The distribution time should be concentrated during the peak hours of commuting, and the distribution location should be selected where the target customer group is relatively concentrated. 3. Always maintain a friendly, enthusiastic, and smiling face during the ordering process, so that people can approach you easily, and then be interested in learning about the DM leaflets you distribute, and arouse the customer base's curiosity and good impression of the product. 4. Distribute flyers on the route of pedestrians, and preferably not in front of pedestrians (be sure to be prepared and do not raise your hand suddenly); when issuing orders at the entrance and exit of the store, stand sideways and do not block customers' eyes. road. When issuing orders, try to hand them to pedestrians' free hands! 5. When holding a brochure, it is recommended to hold the brochure with one arm as a support. The front of the brochure faces pedestrians to display the content of the customer's products or services and ensure that the brochures received by pedestrians are correct so that they can be more convenient for pedestrians. See the above content for the first time. 6. When issuing orders, distribute them in a targeted manner and avoid indiscriminate distribution. 7. When issuing orders, you must use polite language to communicate with consumers. You must not be shy and boldly state the theme of the product (preferably summarized within 10 words) rather than a simple order-issuing robot. 8. When issuing orders, you must be good at observation, move around and distribute orders in a timely manner, and be proactive. 10. Intact materials thrown away by customers on the ground should be recycled and redistributed if they have not been stepped on by others; if they have been stepped on and soiled, pick them up and throw them into the nearest trash can (if there is no trash can nearby, collect them and put them in Inconspicuous place, sent to the trash can when there are few people).

Question 2: How to distribute flyers to achieve the best results 1. There are many types of summer camps for target customers to choose. First of all, you need to know the nature of the summer camp you organize or represent and its side. Which aspect is the focus and what is used as a means to attract customers. In this way, we can better promote to target customers. For example, this summer camp is a wilderness survival camp, and its target customers are those lively and active children; another example is a mathematics summer camp, and its target customers mainly include students who are particularly good at learning and those who are particularly interested in mathematics. Students whose students and studies are temporarily behind but whose parents hope that he/she can improve in a short period of time and are willing to pay a certain price. Only by identifying target customers can you distribute flyers in a targeted manner and improve efficiency. The main target audience is teenagers aged 7 to 17, that is, the first grade of elementary school to the first grade of high school. Here, the first year of high school and the third year of junior high school are both sensitive stages. The pressure of the high school entrance examination and the college entrance examination makes the chance of students of these two grades participating in summer camp almost zero. Therefore, unless the theme of the summer camp is related to learning and closely related to the exam , otherwise you can give up the choice of these two grade levels. Those who have a lot of time are primary school students and first-year students who have just entered middle school, so this age group will be your main target. 2. The choice of distribution location. Elementary school students have almost no goals. They like new things and are impulsive. One of the biggest characteristics of students of this age is that they are easily influenced by teachers. If they can contact the school and conduct publicity through the school, the maximum publicity coverage and effect will be achieved. But it is too difficult for individuals to distribute flyers. Therefore, distribution can only be carried out during school hours or after school. Most of today's primary schools are regional, and almost all the children who go to school are near the school, so distribution at the door of nearby communities is also a must. In order to expand the publicity area, you can also contact stores near the community and place leaflets in the stores. Public bulletin boards in areas where schools and communities are located also need to post leaflets. Note: Random distribution and posting of advertisements is not allowed in general communities. Do not distribute or post advertisements without permission. Otherwise, not only will you be in an embarrassing position, but it will also lower the level of the summer camp, thereby making it difficult for you to use it. Its influence among the audience is weakened; do not post it on the wall randomly, which will only reduce the promotion and credibility. The golden rule in the advertising industry: if something appears three times in a day, a natural person will remember it for three days. So what you have to do is try to make the words on the flyer (this "word" is very important) appear in the eyeballs of the target customers. 3. Questions about parents If a parent asks you about the summer camp, congratulations, you are only one step away from success. But this is also the link where most customers are lost. For personal promotion, about 67% of prospective customers are lost in this link. I have prepared a few types of questions for you that I hope will be helpful to you.

(6) Purpose of the activity (for participating in the event, no matter where you are doing publicity, smile, don’t stand up straight, and have a sense of service. Some people may reject your flyers, so you have to take them back, smile and apologize for “bothering you”. . If the hotel wants you to go out and hand it out, but it doesn’t specify where to hand it out, you can choose an area under the office building, because office workers have long been accustomed to these flyers, and most people will not refuse to look for them under the office building. You can drop one copy into each mailbox (a security guard may come over and ask you what you are doing. If you answer honestly, the security guard will usually not embarrass you). Company employees will usually open the mailbox in the morning and take it to you. If you go into an office building to sweep the floor, you must also be polite when handing out flyers on each floor. Knock or ring the doorbell before entering, then say hello to the front desk lady, hand the flyer to the front desk lady, and then leave and close the door. Throw flyers in through the crack of the door. This will damage the image of the restaurant. No one will eat the flyers thrown on the floor. Smile, don't stand up straight, and be service-minded, and some people will reject you. If the hotel asks you to go out and distribute the flyers but does not specify where to distribute them, you can choose an area under the office building because office workers are already accustomed to these flyers. , most people will not refuse. You can also look for the mailbox in this building under the office building. You can deliver a copy to each mailbox (a security guard may come over and ask you what you are doing. If you answer honestly, most security guards will not embarrass you. ),...>>

Question 3: I would like to ask how to distribute leaflets most effectively. First of all, it is not that the more people there are, the more leaflets will be distributed among the crowds. The behavior of the people in front will affect the behavior of the people behind. When you hand the flyer to the first person, if the first person doesn't pick it up, more than 90% of the people who follow will not pick it up. On the contrary, if there are less people. Basically everyone will accept the flyer if you hand it to them.

When people have something in their hands, they will hardly pick up the flyer you hand them (they don’t even want to). This phenomenon is especially seen at the entrance of shopping malls.

When passers-by look at the flyer in your hand for more than 3 seconds, they will definitely pick it up under normal circumstances. Because they are curious about the flyer in your hand (they accept the flyer as a sign of curiosity), so if you hand the flyer to them when a child passes by, they will usually accept it. People who are more curious)

When someone holds something with one hand and the other hand hangs down naturally, if you hand the flyer to his chest, people who don’t want to pick it up and lazy people. I won’t accept it. But if you hand the flyer to him, the lazy person will accept it, and the person who doesn’t want to accept it will also subconsciously accept your flyer.

Question 4: How to distribute the flyer. Is there a better effect? ??I think first: Find the two key words on the flyer before sending out the flyer. Second: Be sure to give a brief introduction when sending the flyer. Third: It is best to tell your address and discounts. Consumer No. 4: You must be polite when speaking, even if others don’t want to do so.

Question 5: How to distribute leaflets effectively? Just get in touch with everyone, be simple and rude, and have the highest efficiency

Question 6: How to distribute flyers so that they are effective and dispersed

Question 7: How to maximize the effect of flyers? As one of the most vital advertising models, leaflet distribution techniques and rhetoric are mainly promoted through people's direct actions. The three most critical elements of leaflet distribution in Beijing: law, policy, and people determine the effect of advertising. Method: There must be clear organization and discipline, rather than individual individual combat and random behavior; policy: an overall and appropriate distribution plan should be formulated for the current group and target area; people: distribute Beijing leaflets between the distribution personnel and the target It is not just a kind of hand-over or even forced communication, but to promote the distribution of flyers in Beijing through communication with body, eyes and language. Shanghai Xiangwu Advertising continues to be committed to the exploration of distribution of flyers in Beijing. To create the most dedicated and dedicated people in Shanghai, The most honest, effective and cost-effective Beijing leaflet distribution team! Today, when marketing methods are increasingly diversified, it seems a bit inappropriate to still talk about leaflets. However, we cannot ignore the huge role of this marketing tool. Judging from the company where my friend works, in the past year, it only invested less than 800,000 yuan in media advertising expenses, but with a single distribution fee of more than 200,000 yuan, the annual sales reached 120 million yuan. Why? I think it’s worth thinking about for us marketers. Although leaflet distribution only involves four issues: leaflet content, distribution time, distribution location and distribution method, these four questions are all related to whether your leaflet can be effective and whether your investment is productive. This problem arises. The first question: leaflet content. Any leaflet needs to convey certain content and will face a certain number of readers. So the content of the leaflet determines whether readers will read it. If readers want to like reading this leaflet, the leaflet must be novel and informative in content; it must be attractive in design and make readers want to continue reading in the first place. This requires leaflet writers and designers to have basic advertising literacy.

To put it simply, the front of the leaflet can be a very creative design to attract attention, but the back must be the information content that the leaflet wants to convey, but without distorting the basic meaning of the information. You should also consider how to attract readers to continue reading. The second question: Distribution time. Most of the dispatchers we can see at present usually choose the dispatch time during the peak period of commuting. When pedestrians are in a hurry, they block the road and deliver to pedestrians. Therefore, it is often seen that the dispatchers try their best to distribute leaflets to passers-by, but the passers-by dodge left and right, unwilling to be disturbed. The reason is simple. Whether we are at work or after get off work, we are all busy. At work, we are busy rushing to the company so as not to be late and get deducted; after get off work, we are busy going home to cook dinner or meet friends. From the perspective of behavioral psychology, when we all have a goal to achieve, we are least willing to be interfered with by others. On our way to and from get off work, the dispatcher is a factor that interferes with our ability to achieve our goal. This It is normal to dodge at times, and you will definitely not have a good impression of the dispatcher. Over time, people have become disgusted with the dispatchers. Just like today's advertisements, people gradually become adaptable, gradually become indifferent, and gradually make the leaflets lose their effectiveness. As an office worker, there are two times: one is when waiting for the bus. In today's cities, buses and buses are far from enough during rush hours, which will inevitably make office workers spend a lot of time waiting boringly at the station. At this time, if your leaflets can be distributed In their hands, the effective reach rate and read rate will naturally be much higher; the second is the waiting time before eating. Generally, there are many small restaurants in so-called business districts, and the peak business hours of these small restaurants during the day are only during lunch and dinner after get off work. At this time, there will definitely be a lot of people waiting in line. If your leaflet can appear appropriately at this time, it will definitely have good results. The third question: distribution location. The time should be chosen when readers are bored, and the place should be chosen as their passive acceptance location: such as stations, restaurants, etc. In these places, the reader has no choice. If he wants to take a bus, he has to go to the station. Of course, taking a taxi does not count, haha. If you want to eat, you have to go to a restaurant. In both of these places, you may need to wait, and waiting will inevitably lead to boredom. When you are bored, time needs to pass quickly, and reading will make time pass faster. The fourth question: Distribution method. The general method of leaflet distribution is that the dispatcher intercepts passers-by on the road and distributes the leaflet. A better dispatcher may introduce the leaflet, but the general method is to say nothing. But these two methods are actually not good, really... >>

Question 8: How to distribute leaflets to be effective? It has been observed that leaflets are effective for two types of people: idlers and peers. . Because our customers are floating people who walk around the streets all day long, beautiful ladies will not smile when facing delivery girls when shopping, because the rigid delivery system all over the world has become an unreasonable harassment to pedestrians. If the leaflets you print are of poor quality and have vulgar language, they will only make customers feel disgusted, and the advertising effect will be counterproductive. The order is not completed when the customer receives it, because she may not have time to throw away the order that is thrust into her hand, or may be too embarrassed to refuse. In short, most order takers will turn around and throw away the order without even looking at it. In fact, Still has no effect. If you want to distribute the leaflets effectively, firstly, they must be distributed to residents at hair salons in residential areas, and the dispatchers must be polite. If you can use the residents' activities to provide hairdressing consultations, the leaflets will be most effective; secondly, department stores For hair salons near the company or inside department stores, inviting shopping customers into the store can still be effective. But those who lack professional training, stand there lifelessly, mechanically issue the orders in their hands, or follow the customers in a hurry and forcefully push the orders to the customers will bring disgust to the customers. Special tip: It doesn’t matter how many leaflets you send out, what matters is how many customers can really understand the meaning of the leaflets and come to the store accordingly. Without high-quality people promoting the quality of their products and services when delivering orders, it is useless to just rely on customers to catch the piece of paper with their hands. Mistakes that cannot be made: simply pushing orders into the hands of all the ladies who pass by, without smiling, with less greetings, and only delivering orders for the number of orders. Some hair salons even write the name of the person who issues the order on the order in order to make the order valid. As a result, some bartenders mainly introduce themselves when pestering customers, which annoys customers even more.

Question 9: What are the disadvantages of distributing leaflets for promotion? Product promotion must have a good market positioning.

If your product is in the same city, you can use flyers to promote it. The premise is to distribute it where your target customer base is most concentrated. The disadvantages are that the target group is not concentrated and uncertain, the promotion is not highly targeted, and there is more waste. So if you use it, you must try to avoid these.

There is a saying in the traditional advertising industry that more than 90% of your advertising dollars are wasted, but you never know where it is wasted. For example, if you send out flyers and a customer comes through the flyer, it is difficult for you to confirm that the customer came from the flyer at that location and time period, and the effect is difficult to evaluate. I suggest you consider promoting online.

Question 10: How to distribute leaflets most effectively and look good.