How to write the creative propaganda film of the automobile industry to attract people's attention?

How to write the creative propaganda film of the automobile industry to attract people's attention? Every brand and model in the automobile industry has its own unique selling point, some are fast, some are energy-saving and fuel-efficient, some are beautiful in appearance and so on. In different situations, the writing point will be different. Undoubtedly, unique and creative promotional videos are more popular with the public. The whole culture has far-reaching influence. Professional teams communicate with partners in depth, and you can write creative copy. Good luck.

What kind of creativity will be better for corporate promotional films? Look at the purpose of your promotional film. Only by knowing what you want can you make good ideas. No matter whether the ultimate goal of a movie is to clinch a deal and enhance corporate popularity, the whole cultural marketing video customization can provide creative ideas and complete marketing video solutions for free.

To make a successful corporate promotional film, creativity is one of the criteria. Ideas are clues that run through the whole video. Whether it resonates with the audience depends on the partner you choose. The whole culture is dominated by customized marketing videos. Personally, I think creativity should have original ideas. The important thing is that you can get a whole set of solutions for free. Whether you are satisfied or not depends on yourself, which is quite human.

What kind of brochures will attract people's attention? The perfect design in the early stage, the perfect shooting by the photographer when shooting, and the perfect work in the later stage should all be about this. Anyway, that's how Viking photography is promoted, and that's all I remember. His family is quite famous in Shijiazhuang.

How to design the website of precious metal industry to attract people's attention? The hue is mainly golden yellow, but I have to ask the painter about this. Everyone has different design ideas.

How to write corporate propaganda copy? If you are inside the enterprise, just write in the format of instruction code. If it is a proposal, it can be written in PPT and displayed with pictures. .

How to write corporate propaganda copy must first know how many real shots the budget enterprise wants to achieve, and how many equipment AE and Maya use.

How to attract more people's attention in website page design? First, web design to attract users

1. Home page design

The homepage design of the website is very important, it is the first page that users enter the domain name or open through the search link. For users, only when they find the homepage attractive can they continue to browse the content of the website. The design of the homepage of the website must be very beautiful. Nowadays, most websites are beautifully designed, and it is difficult to impress users without outstanding design; Secondly, important website content, products and services must be placed on the homepage of the website; Thirdly, the loading speed of the homepage of the website must be fast, and the sooner the better. The high speed of the homepage of the website means that the user's waiting time is short, which not only improves the user experience, but also reduces the risk of losing potential intentional customers.

2. Design at first sight

Making a website according to users' psychology is something that everyone engaged in website design should think about. When an ordinary browser opens a website, which part of the website will it pay attention to? The most focused area for users is the golden area of the website page, so the core content should be placed in that area. Just like we go shopping, businesses will definitely put their fist products in the most obvious places. When users enter the store, they must be in the main product area. For the marketing website, in the core area that users are most concerned about, perhaps a few words of copywriting can stimulate users' enthusiasm for buying, and users' eye movements should be considered more.

3. Fold the top of the design

When we open a website, the website should be highlighted above the folder. At this time, the user's attention is on the above the fold of this website. The most important part of the website is the folding exhibition area above, and every inch is crucial. This screen must show the core business of the enterprise and the core advantages of the company. Of course, this does not mean that all the content is piled up on the hinge of the website. You should choose carefully and show the most important part in the golden position.

Second, web design considerations

1. Too little empty space.

Blank is an important part of web design.

2. Too many font settings

Generally speaking, it is best not to have more than three fonts in a web page.

inconformity

Web pages are so messy that there is no unified framework to merge them into a central theme.

Third, the web design method

1. layout

Is to arrange pictures and words in different positions on the page in the most appropriate way.

2. Rough layout

On the basis of the draft, arrange the functional modules that you determine need to be put on the page.

Finalize the case

Refine and concretize the rough layout

How to make creative corporate videos? I can first design a general idea for an enterprise's creative propaganda film:

Before shooting the corporate propaganda film, we should first analyze the corporate culture, deeply analyze it, and then create it. The corporate propaganda film shot in this way is not the best, but at least it is much better than the manual corporate propaganda film, at least people want to see it.

Who is the audience of this promotional film, what are the characteristics of these audiences, and how to make this promotional film better attract the audience's attention? A series of questions let us know how important it is to tailor corporate promotional videos. In terms of choice, entrepreneurs can look at the works of film and television companies and see if this film and television company is a set of templates or tailor-made. If it is tailor-made, every corporate promotional film will give people a completely different feeling.

When making corporate promotional videos, we should not only pay attention to the importance of corporate culture, but also pay attention to details and follow-up publicity channels. After determining the audience and the purpose of publicity, creative planning and production should be carried out.

Some details of the specific creative propaganda film can be asked in detail by some advertising companies. I'm here to offer you one:

How to be more creative in corporate promotional films;

1, collective thinking method

Collective thinking, also known as brainstorming, is a method of creative film and television advertising through brainstorming, which was put forward by Osborne, deputy general manager of BBDO film and television advertising company in the United States in the 1940s. Through the method of meeting, people can think together, discuss extensively and dig deeply around a clear theme until they produce excellent film and television advertising ideas.

When using the method of collective thinking, we should generally follow the following principles:

First, criticism is forbidden. In group discussion, it is not allowed to criticize the ideas put forward by others, and opinions can only be put forward after the meeting.

Second, speak freely. The planning host should be good at mobilizing the enthusiasm of team members, encouraging them to speak enthusiastically and think reversely.

Third, the more ideas, the better, regardless of the quality of ideas. The more ideas there are, the greater the possibility of getting good ideas, because there is no qualitative leap without quantitative accumulation.

Fourth, on the basis of synthesis, constantly improve the creative thinking.

Collective thinking can generally be divided into three steps. The first step is to determine the topic. The topics of the meeting should be as clear and single as possible, and the smaller the topics, the better; The second step is brainstorming. This is the stage of generating creative ideas. On the basis of following the above principles, all members should write down their ideas as much as possible. The third step is screening and evaluation. Although there are many ideas put forward by the members of the meeting, not all of them are feasible, which requires screening, classification and selecting the best from the rough, and finally selects the relatively optimal scheme for future film and television advertising creativity.

The collective thinking method embodies the team characteristics of modern film and television advertising creativity. The final film and television advertising creativity is often the result of collective thinking or cooperation. Compared with personal creativity, he concentrated the wisdom of more people and considered the problems more comprehensively.

2. Vertical thinking method

Longitudinal thinking method refers to thinking vertically up or down in a certain range according to a certain thinking route, which is a method of self-expansion of the mind. This way of thinking is to seek the unknown from the known, just like digging a hole, digging deeper on the basis of the already dug hole to form a deeper hole. There are many ancient experiences and ideas in this cave, which people use for creative thinking.

The vertical thinking method has always been rated as the most ideal thinking method. Its advantages are relative safety and clear thinking. However, the vertical thinking mode is bound by old knowledge and experience, and the creativity of film and television advertisements is similar, lacking new ideas, especially vertical thinking. Contrary to the positive vertical thinking, it is the reverse vertical thinking method, which, contrary to the conventional thinking, is abnormal and the ideas produced are often novel.

3. Lateral thinking method

Lateral thinking method, also known as horizontal thinking method, refers to the development in multiple directions when thinking about problems. This method emphasizes multi-directional thinking and is good at thinking from different angles, which is a kind of divergent thinking. So when thinking about problems, we can get rid of the shackles of old knowledge and experience and produce new ideas.

Lateral thinking is conducive to the emergence of new ideas, but it cannot replace vertical thinking and can only make up for the latter. However, we must not completely oppose the vertical way of thinking. On the contrary, if these two methods are combined and used flexibly, they can get twice the result with half the effort.