Three Taobao entrepreneurial success stories

Below I have collected three Taobao entrepreneurial success stories for everyone to read. I hope you can get inspiration from them and help you start a successful business.

Taobao Entrepreneurship Story 1: Grassroots Entrepreneurship Step by Step to Stand Out on Taobao

Gao Li was born in 1984, and Li Guofeng was born in 1985. These two post-80s generations from different cities met in Wuxi. Then they joined hands and opened an online store on Taobao: Weiyi Clothing Store, specializing in men's shoes. Within one year, the transaction volume of this new store reached the crown level, selling 30,000 pairs of shoes.

I waited for a week for the first order.

I am from Lishui, Zhejiang. When I arrived in Wuxi in 2005, I worked at Mingdian Shoes Industry in Chong'an Temple. I also met Li Guofeng at that time. He was from Yancheng. Because I am a "money earner", I felt a little financially embarrassed for a while, so I planned to change my job. In the meantime, I went to Changzhou, opened a small shop, and worked as an online artist, but none of them were very successful. At the end of 2008, I went to Wenzhou to do market research for a shoe company there. I became familiar with shoes, and after a while I even started designing them myself. I felt familiar with this industry, so I came up with the idea of ??opening my own store. But the store rent in Chong'an Temple in Wuxi is too expensive, so I think we should start with an online store. I called Li Guofeng because he had opened an online store and sold children's clothing before. He readily agreed, let’s drive.

In fact, opening an online store is not as simple as we thought. Thinking about it now, it is more difficult than opening a physical store. For example, when taking product photos, I didn’t leave the house for three days and three nights, and I basically didn’t sleep. In this way, Li Guofeng and I worked hard for more than a week and finally opened the store. On the day it went online, the two of us stayed next to the computer, not daring to take a step away for fear of missing the order. As a result, we stayed like this for a week, and finally heard the first "ding" sound. At that time, we all jumped up, then This kind of happiness is indescribable, and I feel that all the suffering I have suffered before is no longer important.

I work day and night for fear of missing orders

Since I still have a job in Wenzhou, it is Li Guofeng who stays with me most of the time in Wuxi. However, working through the night has become the norm for the two of us. As soon as I finish my work in Wenzhou, I will drive back to Wuxi even at six or seven in the evening. It is almost two or three in the morning when I get here. I have breakfast in Wuxi and dinner in Wenzhou. This is normal. In the past year, I drove 50,000 kilometers back and forth between Wenzhou and Wuxi alone. Li Guofeng is also very hardworking. Going to bed at one or two in the morning every day is considered early, and he is often busy until three or four o'clock. It’s not that there is still business in the middle of the night, but we generally have to complete all the orders we receive in a day and ensure time and quality as much as possible, so we often have to reach this point when we are done. Of course, you can do it slowly, but we worry about missing out or not being able to keep up with the following orders. Even if we miss one order, it will make us feel distressed for a long time. I always remember the day I first received over a hundred orders. You know, in the first few months, we only processed about ten orders a day, and we already felt very satisfied. By November 11, 2010, we suddenly received more than 120 orders, which was very exciting. That day, we worked all night and no one felt tired.

Experience is always learned from lessons

Our business got better at the end of last year, and we have to maintain at least around 100 orders every day. At that time, both inventory and manpower began to appear cramped. So we moved from a one-bedroom and one-living house to a two-bedroom and one-living house, and now we have moved to a villa. The entire first floor of the villa is a warehouse. Our regular inventory of shoes is generally about 3,000 to 5,000 pairs, and we also employ 6 employees. All the money earned this year was invested in expanding operations, but so far not a penny has been earned. I didn't think there was anything wrong with my business at first, but as soon as business slowed down recently, I realized I had too many shortcomings.

First of all, it was blind expansion and underestimation of the development situation. As a result, it has now become a lot of inventory. The second is the insufficient use of publicity investments. For example, we spent a lot of money to rent a billboard on Zhongshan Road, but only had the words "Welcome" written on it. Is it a waste? We spent hundreds of thousands of dollars just on publicity. But this also makes us realize that business is not as easy to do as imagined. Many experiences are gained through lessons. The most important thing is to learn to learn from every experience and gain wisdom, so these tuition fees are not in vain.

Difficulty? Of course there is. But this is definitely not as much of a blow to us as the current plummeting business. At the beginning, we didn’t understand why the business suddenly stopped doing well. Now the daily sales volume is less than 20 to 30% of the previous level. In addition to understanding the overall sales situation on Taobao, I drove more than 3,000 kilometers and drove around several nearby provinces and cities to conduct market research. I found that the entire men’s shoe market is currently in the off-season. What should I do? I can only persist. Li Guofeng and I really do this because we are interested in it and we like it.

We have always been considered by our family to be ignorant children who do things erratically. I don’t do the good jobs recommended by my family, just to follow my own hobbies and interests. I always feel that ideals and beliefs are indispensable things in a person's life. Just like I have a good job in Wenzhou, many people ask me why I am so tired from traveling between Wenzhou and Wuxi. In fact, I have my own life plan, just like opening an online store. I want to keep doing it and treat it as a career. I like this city, so I want to save money to buy a house, have a career in Wuxi, and settle down in Wuxi. Li Guofeng also has his own persistence like me. His girlfriend resigned from a public institution and came to Wuxi to open a store with him. So he said that no matter what difficulties he encountered, he must persevere. The definition of success for him was that he could never let down his girlfriend.

Doing a career is also a process of growth

After I graduated from middle school, I started working outside. I have done many things, met many people, and suffered a lot of losses. But as time went by, I I also learned a lot of truth. It's like I did business with Li Guofeng and learned to become more tacit in the constant friction and learn to be tolerant towards others. I have always believed that we cannot change others, we can only change ourselves. Opening an online store is not as easy as outsiders think. Having a partner may last longer, but the most important thing is persistence. These are the insights I gained from opening a store this time. I sometimes think that maybe doing business is sometimes a process of self-growth.

Every Taobao entrepreneur has many similar entrepreneurial experiences. Opening an online store may seem simple, but in fact there are too many ups and downs behind it. Two young people born in the 1980s at Weiyi Clothing have their own entrepreneurial dreams. With the unique vigor and persistent belief of young people, they have made their first pot of gold on the big stage of Taobao. This is commendable. . From their entrepreneurial process, we can easily see that sufficient and effective market research is an indispensable key link for successful entrepreneurship, and timely summarization of experiences and lessons will make online store operations more mature. Firm belief and efforts to open up the market are compulsory courses for every online store manager. However, Taobao entrepreneurs, especially young people, should be reminded that while paying attention to "open source", they must also learn to "restrict expenditures" and learn budget control. , Cutting costs, only in this way can the "revenue" of the online store be truly transformed into "profit".

Taobao Entrepreneurship Story 2: Liu Nan: From Full-time Mother to Taobao Entrepreneurship Star

A former full-time mother started from a small Taobao store selling Kao diapers. It only took three years to climb all the way to the four-star crown and then to establish the maternal and infant e-commerce website "Miya Baby". She is Liu Nan, the founder and CEO of Miya Baby, a female entrepreneur with a net worth of hundreds of millions today. How did Liu Nan achieve such arrogant achievements?

A stay-at-home mother searched for business opportunities at home

Liu Nan, who was born in the 1980s, was born in an ordinary family in Xi'an, Shaanxi An intellectual family, both parents are university professors. She was influenced by the good family atmosphere and has been a top student since she was a child. In 2002, Liu Nan entered Peking University with excellent results. After graduating from college, she successfully entered a foreign-funded enterprise and became a white-collar worker. One day in August 2010, after Liu Nan learned that she was pregnant, she decisively resigned, lost her job that everyone envied, and became a full-time mother.

During the days of pregnancy preparation at home, Liu Nan, like many expectant mothers, began to prepare baby products for her unborn child. Soon, she learned how to shop overseas, looking for high-quality products on major websites every day, and then organized group purchases among young mothers in maternal and infant forums. In the process of constantly buying things for her children, Liu Nan gradually accumulated some experience. In order to benefit more mothers, she has published hundreds of "popular science posts" about maternal and infant products on maternal and infant forums. Slowly, Liu Nan accumulated quite a lot of popularity in the forum and became a "close sister" in the circle of mothers.

One day, Liu Nan logged into the forum and saw that everyone was discussing whether the Kao diapers sold by a Taobao seller were not genuine. She had heard about this brand from a college classmate who had just given birth to a baby and settled abroad. It had a soft texture and good breathability. The baby's buttocks would still be dry after using it all night. It had a good reputation in foreign markets. Liu Nan learned through search and investigation that day that this brand is not currently sold in China, and most of the products sold online are counterfeit and parallel imports. At this time, she couldn't help but think: Why not use her free time to open a Taobao store selling this brand, firstly, to provide authentic sources of goods to the sisters in the group, and secondly, her children can also use reliable diapers in the future. When she mentioned this idea to the sisters in the forum, she immediately received strong support from young mothers.

Just do it. Liu Nan quickly contacted Kao's head office, and after several rounds of negotiations, the supply agreement was finalized in black and white. In November 2011, a Taobao store named "Miya Baby" opened, and she was lucky to be the only seller on Taobao selling licensed Kao diapers.

In the beginning, all kinds of hardware were not perfect. Since there is no warehouse for the time being, Liu Nan had to pile the goods in the living room at home. As a result, the home no longer looks as spacious and warm as before.

She was just doing it for fun, but she didn't expect that the business would be surprisingly good under her care. Later, I had to rent a warehouse outside to store goods.

In order to deliver goods to customers in a timely manner, in the winter of 2012, Liu Nan moved his office to the warehouse with a team of seven people. Because the warehouse environment is relatively poor and there is no air conditioning, their hands are all cracked by freezing in the winter months, and they can only hold on to electric heaters to keep warm every day.

After working late every night, Liu Nan dragged his exhausted body back home. Her husband looked at Liu Nan's increasingly thin face and felt heartbroken. He couldn't help but blame him: "You have been tormenting yourself all day long and become disgraced. The family does not lack the money you earned. Why are you working so hard?" He threw his body heavily on the sofa and muttered to himself: "Since I did it, I want to make it number one in the same industry." The husband sighed, got up and went to the kitchen to heat a glass of milk and handed it to Liu Nan's hand. .

The nobleman extended an olive branch to her.

No matter how hard you work, you will gain something. ?Miya Baby? Under Liu Nan's careful management, it has achieved four crowns and sales of more than 30 million in less than two years, becoming a miracle in the Taobao maternal and infant products industry.

This impressive performance attracted the attention of an investor in maternal and infant products. At the beginning of 2013, this investment manager took the initiative to contact Liu Nan and was willing to pay a high price to acquire "Miya Baby". The attractive purchase price made Liu Nan lose her mind for a while. At this crossroads of choice, Liu Nan decided to try to seek advice from his senior fellow student, Mr. Xu Xiaoping, who also graduated from Peking University and is now the godfather of young entrepreneurship and a famous investor.

Soon, Liu Nan found Mr. Xu Xiaoping’s contact number through the Peking University Alumni Association, and sincerely sent him a message asking for advice. While Liu Nan was waiting uneasily, she finally received a reply from Mr. Xu Xiaoping and made an appointment for an interview.

On a sunny afternoon, Liu Nan came to Mr. Xu Xiaoping’s home at the appointed time. The two sat down, and Liu Nan got straight to the point and talked for two hours. During these two hours, Liu Nan was sometimes full of passion, sometimes with dim eyes, and told Mr. Xu Xiaoping unreservedly about his entrepreneurial goals and current confusion. During this period, Mr. Xu Xiaoping seldom interrupted, but mostly just listened quietly.

Mr. Xu Xiaoping patiently listened to Liu Nan’s speech, pondered for a moment, and unexpectedly said the following to Liu Nan: “Don’t sell the online store, I will invest for you, what’s the next step?” Miya baby? Make it bigger and stronger. Mr. Xu Xiaoping's words made Liu Nan excited, surprised and happy.

Liu Nan never expected that Mr. Xu Xiaoping would extend an olive branch to her in a short period of time, willing to invest in herself and support her to continue her business. She knew in her heart that deep in her heart, she had been harboring a bigger entrepreneurial dream, but she was still afraid to reveal it. This successful negotiation instantly ignited the torch of the dream.

On the way back that day, Liu Nan felt that her whole body was filled with the power of responsibility. She secretly shouted in her heart: I want to be the most useful maternal and infant products website in the world, providing the highest quality products and services to Chinese mothers and babies.

?Miya Baby? grew up with my daughter

The injection of more capital allowed ?Miya Baby? to develop by leaps and bounds. In February 2014, "Miya Baby" transformed into a limited-time sale mall for imported maternal and infant brands, pioneering the concept of "limited-time sale of maternal and infant brands" in China, with limited sales within 72 hours at a discount far below the market price.

Liu Nan transferred her love for her baby to the control of the products sold by Miya Baby. In less than half a year of 2014, "Miya Baby" successively opened warehouses in Germany, the Netherlands, and Japan. Liu Nan has personally checked every step of the goods chain. Because we are importing maternal and infant products, if we want to strictly control the goods, we must make global arrangements in the supply chain. ?

This flash sale website received two rounds of financing from Mr. Xu Xiaoping and Sequoia before and after its launch. Now, more and more agents are cooperating with Miyababy flash sales, and the website’s product categories have also expanded from the original baby products to other women’s products.

Liu Nan transplanted her love for her baby into her control of the products sold by Mi Ya Baby. In less than half a year of 2014, Miya opened two warehouses in Germany and the Netherlands, and the Japanese warehouse will also be opened in August. ?Because we are importing maternal and infant products, if we want to control the goods more strictly, we must make global deployment in the supply chain. ?

Currently, Miya Baby has more than 300 cooperative brands and more than 3,000 cooperative categories, and has become China's largest imported maternal and infant product sales website. Earlier, CCTV's "News Network" reported that China's e-commerce is developing healthily and rapidly, and "Miya Baby" was selected as one of the cases.

Liu Nan, from a white-collar worker in a foreign company to a stay-at-home mother, to an entrepreneurial star today, her success has attracted interviews from many domestic media. During the interview, what everyone was most interested in was what was Liu Nan’s secret to becoming a billionaire.

She only gave a short answer: "I am the mother of a three-year-old child. I love children, so I have the passion and enthusiasm to do this career that is closely related to children. Only by devoting myself wholeheartedly and having the courage to try boldly can I achieve what I am today." career. I want to grow up with my daughter. ?

Fearless because of love, Liu Nan tells us with her entrepreneurial experience that on the entrepreneurial journey, only the most beautiful flowers will bloom with true love and bold pursuit.

Taobao Entrepreneurship Story 3: ?The king who failed the test? Taobao nuggets, creating an entrepreneurial myth

In March 2014, 23-year-old Shi Junjie gave a speech at Taobao University in Yiwu On the stage, he introduced himself to hundreds of elites from all over the country: My 3D glasses company already has partners from the top 500 companies in the world. Sales in 2013 were close to 200 million. Branches have opened in Ningbo, Wenzhou, The eyes of people in Shanghai, Guangzhou, Shenzhen and other places are full of admiration and curiosity. No one knows that this young man who created the myth of entrepreneurship was once the best in the school? Shi Haojie, a young boy who just graduated from school, is a guest invited by Jia Shaohua, the vice president of Yiwu Technology and Business University and the godfather of Taobao entrepreneurship.

Back in the middle of the night on July 21, 2008, a young man with a tired face and disheveled clothes fell asleep leaning on the bench in the waiting room of Yiwu Railway Station. The station staff came over and pushed him, reminding him not to miss the train.

Shi Junjie is a senior high school student from the suburbs of Zhengzhou, Henan. The college entrance examination will be held next year. Based on his current grades, it is entirely possible for him to pass the college entrance examination. However, his poor family background has caused him to fall into contradictions. My parents are honest farmers who earn a meager income from farming. They have to support their two children in school. They owed more than 70,000 yuan in debt from building a house the year before last. College tuition has become a worry for parents. Shi Junjie decided to give up the idea of ??entering a key university. He wanted to take care of his parents and find a school where he could both study and start a business. Once while surfing the Internet, Shi Haojie was overjoyed when he saw the introduction of Yiwu Technology and Business College recruiting entrepreneurship classes.

Taking advantage of the summer vacation, Shi Junjie spent 300 yuan from his parents and took a car to Yiwu for inspection. When the train arrived at Yiwu Station late at night, the buses had stopped running. When I asked about the taxi price, it cost dozens of yuan. He hesitated, and in the end was reluctant to spend money to find a hotel, so he spent the night in the waiting room of the train station.

In the early morning of the next day, Shi Junjie got on the bus and went straight to the colorful Yiwu Small Commodity Market in China. He was so impressed! He then went to Yiwu Business College and inspected the learning environment and entrepreneurial atmosphere of the college. There he met a teacher named Jin Wenjin and had a discussion with him about students opening online stores. But another sentence from Teacher Jin made Shi Haojie worried? Yiwu Technology and Business College stipulates that the entrepreneurship class only recruits students from Zhejiang Province. ?Teacher, I really want to apply for the entrepreneurship class of Yiwu Industrial and Business College. Please find a way to help me!? Looking at Shi Junjie with a sincere face, Jin Wenjin pondered for a moment and said: ?There is one way? You can apply for other courses in my college first? Subject, and then it will take a roundabout way, but I can’t guarantee whether it will succeed or not. ?Shi Junjie agreed and begged Teacher Jin to help him when the time came? In August 2009, Shi Junjie was admitted to Yiwu Industrial and Business College with high scores. Before the semester started, he came to Yiwu in advance and couldn't wait to start his entrepreneurial career.

Recalling the embarrassment at that time, Shi Junjie felt mixed emotions. That day, he accompanied his father to register at Yiwu Industrial and Business College. He only brought 2,000 yuan with him, and the annual tuition fee was 6,000 yuan. What should he do? Shi Haojie muttered, ashamed. The teacher in charge of student registration saw his difficulty and said kindly: "If the family is in difficulty, the school can provide student loans." ?Thank you, teacher! I will definitely return it on time!? Shi Junjie was very grateful. Looking at his father who was standing aside, he comforted and said: Dad, don’t worry, I will pay off this student loan after I start a business in school, and I will also send money to my family!

According to that With the advice and help of Teacher Jin, Shi Junjie adopted a roundabout strategy of first filling out the Humanities and Tourism Branch of the Business School and then applying for transfer after admission. Finally, he got his wish and entered the college? Taobao University? Entrepreneurship class.

At the end of the college entrance examination that year, Shi Haojie scored 621 points, which was higher than the standard score. However, his application was for the little-known Yiwu Business College. His teachers and classmates asked him in surprise: Why didn’t you fill in the application form? A key university? What a pity it is to go to such a school!? Little did they know that Shi Haojie had an entrepreneurial dream deep in his heart.

Bitter Nuggets,? Taobao King? Start a company in sophomore year

Yiwu Technology and Business College provides a relatively relaxed learning environment for students in the entrepreneurship class: during class, you can take orders and issue orders below Skipping classes is allowed, as long as the final grades are passed; Taobao level can be used as credits, and one diamond is worth two credits; students have two classrooms, one is a storage classroom and the other is a classroom.

Shi Junjie opened his own Taobao store on the 8th day of school.

What can be sold? In the first few days, dozens of products were placed in the store. Like all those who first became Taobao shopkeepers, they stayed in front of the computer every day and did not dare to leave after eating, for fear of missing out on business. But unfortunately, it passed No one showed up for a week, and Shi Junjie was very disappointed. You know, all his starting assets are only 500 yuan for living expenses and a rented bicycle.

More than ten days later, Shi Junjie finally received an order, with a profit of only 2 yuan. He was reluctant to take the bus and rode a bicycle to deliver the goods more than ten kilometers away. Faced with the slow business of the online store, Shi Junjie was a little confused. Teacher Jin encouraged him and said: "Don't be discouraged. You have to start a business step by step." ?Looking at a picture of Alibaba CEO and Taobao King Jack Ma hanging at the door of the classroom, Shi Junjie raised his stubborn head.

Under the guidance of Teacher Jin, Shi Junjie worked hard on the decoration of the online store. He put his energy into making the website beautiful and taking photos of the products in a fashionable and eye-catching way. Gradually, his store gained some business. He quickly learned a secret: When communicating with customers, don't reply to the other party's message immediately. Some sellers often use quick replies as a measure of service quality, but even if Shi Junjie is free, he will take more than ten seconds to reply to customers, giving people the impression that he is very busy. This trick really worked. His online store quickly attracted many buyers, and business was getting better day by day. He also puts more thought into product selection and adjusts his strategy at any time according to market changes.

In November 2009, a sudden cold wave made the weather in the south extremely cold. Winter products began to sell well, and Shi Haojie keenly captured this rare business opportunity. One of his products, USB shoe warmers, sold extremely well, selling hundreds of pairs a day, and he made his first pot of gold. Four months later, the reputation of his Taobao store reached 4 blue diamonds.

Before Christmas, Shi Junjie started to prepare the supply of Christmas supplies, and then rushed to the market, selling hundreds of thousands of items in less than a month. Shi Junjie became even busier. He ran back and forth to select goods, purchase goods, and do publicity all by himself. He stayed by the computer to answer every question from buyers. Later, he simply moved all his computers and bedding to the warehouse, where he kept his food and accommodation.

After the Spring Festival in 2010, winter goods were slow to sell, and Shi Junjie entered a period of hesitation. Soon, with the popularity of the American 3D blockbuster "Avatar", 3D glasses became a new thing. Shi Haojie is keenly aware that there will be a huge market for 3D glasses in the future. But he searched for three days in Yiwu Futian Market and couldn't find a manufacturer of 3D glasses.

When Shi Junjie was at a loss what to do, he got a clue: there was a company in Taizhou making this product. He rushed over quickly and found the company after many twists and turns. The first time he purchased goods, he took 500 pairs of glasses. In May 2010, with the popularity of China's first 3D TV series "Wu Cheng'en and Journey to the West", the domestic 3D market became active. Shi Haojie's online store received two to three thousand orders a day. He hired three helpers and his monthly income began to reach more than 20,000 yuan. 3D glasses helped him find his future direction. After making money, Shi Junjie simply bought a second-hand commercial car.

Just when the Taobao store was booming, Shi Junjie puzzlingly gave up the store and began to get involved in product wholesale. A close classmate advised him: "Hero, don't mess around!" But he never looked back and invested heavily in wholesale platforms such as 1688 and Alibaba Export Channel. He does "export advertising", and the store cost more than 30,000 yuan, and he spent nearly 50,000 yuan on advertising. But after entering the wholesale field, the results were not satisfactory. There was almost no business in the first two months, and he lost more than 20,000 yuan. Shi Junjie gritted his teeth and persisted, finally receiving his first order. ?An Indian customer asked for 2,000 pairs of glasses. The goods were not much, but the profit was several times that of the domestic one. ?This business made Shi Junjie firm in his choice.

In the second half of his sophomore year, after some hard work, Shi Haojie registered "Yiwu Ruiqing Optoelectronics Technology Co., Ltd." and hired more than a dozen employees, and then contracted with Wenzhou through OEM , cooperated with factories in Taizhou. Later, he also invented 5 patents and turned them into products.

Wang Cheng, who passed the exam and was an outstanding student, is a college student and chairman. He is proud of his life.

Just after the Spring Festival in 2012, Shi Haojie received the biggest job since he started his business through the export channel. An order: A Brazilian Fortune 500 company ordered 2.5 million pairs of 3D glasses. In order to complete the order production as soon as possible, Shi Haojie traveled around in the next few months, contacting and inspecting OEM companies, supervising production, and inspecting samples. Four months later, he finally delivered 2.5 million pairs of 3D glasses to the other party. From this order, Shi Junjie made a total profit of 3.5 million yuan!

Just when Shi Junjie succeeded in starting a business, troubles also came with him? Because he was busy with business and often missed classes, thus neglecting his studies. In 2012 In July of that year, when he was facing graduation, five of his courses had "red lights" on. At this time, a storm of controversy over Shi Junjie also broke out within the school.

Shi Junjie faced tremendous pressure to drop out of school and suffered from insomnia for several nights in a row. He went to his instructor Jin Wenjin and complained: "It's not that I don't like learning, or that I missed my studies because I was busy starting a business."

?He explained that he is actually a person who loves to learn, especially courses and knowledge that he likes and is beneficial to entrepreneurship. In the "Business Management", "Foreign Languages" and "E-Commerce" courses offered by the entrepreneurship class, his scores were at the top of the class, while for some research courses such as "C Language", "Logic", "Programming", etc., Shi Haojie I can't always muster the energy to study. He begged Teacher Jin to apply for a make-up exam for him from the principal's office.

Indeed, Shi Haojie’s efforts were several times or even ten times that of his classmates. During the summer vacation of 2011, while other classmates went home to reunite with their families and travel, Shi Junjie entered Alibaba for an internship through connections. Every day, company employees can always see a humble young man asking them questions with a smile. At noon in the cafeteria, he chewed rice while staring at a book "Business Management Tips".

Shi Haojie has a large foreign trade business, and English and international trade knowledge are very important. When the relevant courses in school have ended, he squeezes out time to study on his own. Almost every night, after turning off the lights in the dormitory, Shi Junjie would turn on the desk lamp and study until late at night.

After careful consideration, the principal’s office agreed to Shi Junjie’s make-up exam. In this way, two months before graduation, Shi Junjie entered his busiest period. He crammed in his homework and took care of his business at the same time. He was extremely busy. Through extraordinary efforts, he passed all five subjects he failed in the make-up examination. What happened next surprised Shi Haojie even more. Based on his actual performance, the school decided to award him the title of "Outstanding Graduate". At that moment, he had mixed feelings.

After leaving school, Shi Junjie became even more powerful. Soon, in Yiwu Jiangdong 4th District, the company founded by Shi Haojie stood up in a 5-story building. Two floors were office areas and 3D glasses R&D centers, and the other three floors were warehouses filled with various products. model of 3D glasses. Yiwu Ruiqing Optoelectronics Technology Co., Ltd. founded by Shi Haojie has developed into a 3D glasses R&D and sales enterprise with considerable strength. A Brazilian Fortune 500 company has become a partner and purchaser of the company. The company's annual sales have exceeded 80 million yuan.

During the Spring Festival of 2013, Shi Junjie returned to his hometown in Henan from Yiwu. Neighbors from far and near gathered around his BMW luxury car in admiration and admiration: "Hero, you have made our countrymen proud by having such a young boss!" The parents of the Shi family listened with their hearts filled with emotion. Like honey. Shi Haojie boldly said to his parents: Dad and Mom, it won’t be long before I start a company in my hometown. I also plan to move the company’s headquarters from Zhejiang to Henan to make people in my hometown rich! The onlookers couldn’t help but Applauded.

In June 2013, Shi Haojie was invited to visit a cooperative enterprise in Brazil. The CEO of the other company was amazed that he could communicate with them in fluent English. The foreigner praised in blunt Chinese: "Young people? Promising!" Three days later, Shi Junjie went to the United States to inspect the 3D glasses market, and his horizons were broader. After returning to China, he rushed to Guangzhou and Shenzhen non-stop, where he set up two branches.

At the end of 2013, Shi Haojie moved the company's headquarters from Yiwu, Zhejiang to Zhengzhou, Henan. The company's annual sales reached 200 million.

Today, a large photo of Shi Junjie is hung in the entrepreneurship park of Yiwu Technology and Business College to inspire future juniors.