What is design tonality?

1. The tonality of design in photography is the influence of color contrast on psychological acceptance. All objects are made up of visual elements. To embody these visual elements in photos, it is necessary to consider the tone, light and shade and contrast at the beginning of shooting. When you shoot a person, you should define the tonality before pressing the shutter. The brighter the tone, the more lively the role, the darker the tone, and the tougher the role. People who see photos will have different psychological reactions because of different color contrast, which is the role of color tone in photography.

2. Tonality in advertising design refers to the perceived image of advertising appeal embodied in advertising pictures. Draw lessons from the source-price model theory in social psychology. The tonality of advertising design can be divided into five types: strength, affinity, interest, leisure and taste.