What subjects and corresponding teaching materials are needed for the advertising course of Jiangxi self-taught undergraduate in 2008?

1, 2 points for Introduction to Mao Zedong Thought.

Introduction to Mao Zedong Thought, edited by Luo, Wuhan University Press.

2, the principle of Marxist political economy 3 points

Principles of Marxist Political Economy edited by Wei Xinghua Wuhan University Press

3. English (2) 14.

College English Self-study Course edited by Gaoyuan Higher Education Press (Volume I and Volume II).

4, radio and television advertising 6 points

Radio and Television Advertising, Xiamen University Press (second edition, 2007).

5, print advertising design 6 points

Liu Editor-in-Chief Print Advertising Practice China Radio and Television Press

6, Chinese and foreign advertising history 6 points

The History of Chinese and Foreign Advertising is edited by Ai and published by China Price Publishing House.

7, aesthetic 6 points

Principles of Aesthetics, edited by Jiang Kongyang Zhu Liyuan, East China Normal University Press.

8. Introduction to communication 6 points

Introduction to Communication edited by Wu Wuhan University Press

9, introduction to sociology 6 points

Liu Xinghao, editor-in-chief of Introduction to Sociology Higher Education Press

10, 6 points for modern management.

Modern Management, edited by Liu. Higher Education Press

Second, candidates (candidates choose two courses, and the credit is not less than 10).

1 1, an introduction to China culture, 5 points.

Introduction to China Culture, edited by Wang Ning, Hunan Normal University Press.

12, 6 points for China's modern literature.

Selected Works of Modern Literature in China edited by Qian Gurong and Wu Hongcong, East China Normal University Press.

13, introduction to economic law 6 points

Introduction to Economic Law, edited by Zhang Shouwen, Peking University Publishing House (2008).

14, 4 points for news management

"News Management" Tu Editor-in-Chief Wuhan University Press

15, 6 points for introduction to law.

Introduction to Law (Illegal Science Professional Edition) edited by Wu Zumou Wuhan University Press, 2005.

16, advertising photography 6 points (including practice 4 credits)

Wang Chuandong, Editor-in-Chief, Fundamentals and Applications of Photography and Videography Wuhan University of Technology Press (2006 Edition)

17, 4 points for computer 3D animation (4 credits for practice)

"3DMAX7.0 standard course" edited by Huang Xinyuan People's Posts and Telecommunications Publishing House (2005 edition)

Non-advertising majors should take the following courses.

1, advertising (2) 4 points.

Ding Junjie, editor-in-chief of advertising, Wuhan University Press.

2, advertising design foundation 6 points

Lu Xiaoyan Ding Jianhui, Editor-in-Chief, Fundamentals of Advertising Design, Zhejiang University Press.

3, advertising planning 6 points

Xu Fenglan, advertising planner, edited by Zhejiang University Press.

If you don't understand anything, go to the local study room for consultation.

10 public course reform.