How to scientifically formulate the five-year development plan of enterprise culture

The economic behavior effect and present situation of the company's main business, extended industry and diversified industry, the company's five-year development plan and the present situation of corporate culture construction.

Second, the guiding ideology

Combined with the actual situation of corporate headquarters, branches and projects, as well as regional culture, industry characteristics, industrial structure, corporate history and culture, we will effectively innovate and build corporate culture with corporate characteristics around serving and guiding the operation, construction, production, investment and management of enterprises, and promote the implementation of corporate development strategy and sustainable, surpassing and stable development.

Third, formulate principles.

1, which is in line with a company's five-year development plan and feasible;

2. It is operable and can guide the implementation of innovative corporate culture in the company;

3. It embodies the corporate culture characteristics of a company's region, industry and enterprise, and has a unique personality;

4. Guiding the operation and production management of enterprises is advanced and forward-looking.

Four, a company's five-year goal of corporate culture construction

(A) the corporate culture system achieved results before 2004.

1, improve the corporate culture mental identification system (MIS);

2. The management system adapts to the cultural concept;

3. The enterprise environment has a preliminary cultural connotation;

4. The good image of the enterprise is widely recognized by the public;

Quantitative indicators in 2005

1, the brand value is generated, and the intangible assets of the enterprise reach XXXX million yuan;

2. It has a direct effect on stabilizing and raising the stock price and forming small-cap blue-chip stocks;

More than 3.85% employees have experienced the role of corporate culture construction in the development of enterprises and individuals;

(3) Qualitative indicators before 2008

1, in 2005, in the regional scope, corporate culture construction formed a "pioneer" influence;

2. In 2008, the construction of corporate culture reached Haier's nationwide industry influence;

Verb (abbreviation of verb) main implementation plan

(1) Improve the corporate culture construction of leading institutions and management departments.

(1) Establish a corporate culture construction committee. Members are composed of enterprise leaders, employee representatives, customer representatives, corporate culture management experts, employee family representatives and shareholder representatives.

(2) Establish a corporate culture management center and give it corresponding functions reasonably and scientifically.

(two) to develop the annual implementation plan.

(C) to carry out training to improve employees' understanding of corporate culture.

(1) Give leadership and demonstration to senior leaders and main leaders of branches; How to combine the construction of enterprise culture with the training of enterprise production and business activities?

(2) For all employees, the basic knowledge of corporate culture and the training of corporate culture concepts are mainly implemented.

(3) For corporate culture managers, we mainly carry out technical and skill training for innovative corporate culture construction.

(4) Organize or participate in experience exchange activities related to corporate culture construction, and exchange and learn interactively.

(D) Training advanced models

(1) In 2006, we will strive to win two authoritative awards that reflect and embody the company's leading position in the industry, advanced management, strong core competitiveness and high brand value. For example:

A. Luban Prize

The full name of Luban Award is "Luban Award for Construction Engineering", which was established by China Construction Industry Federation. 1987. The main purpose is to encourage construction enterprises to strengthen management, improve project quality, strive for first-class projects, and promote the general improvement of project quality in China. Luban Award is the highest honor award for engineering quality in China construction industry. As a construction enterprise, if we want to fully explain our company's engineering construction and management ability and level, we must win this award.

B. Dayu water conservancy science and technology award

Dayu Water Conservancy Science and Technology Award (hereinafter referred to as Dayu Award) is a national water conservancy science and technology award approved by the Ministry of Science and Technology. It was implemented on June 5438+1 October1in 2003, and it is mainly used to reward the collectives and individuals who have made outstanding contributions to the progress of water conservancy science and technology. Its purpose is to encourage the innovation of water conservancy science and technology, fully mobilize the enthusiasm and creativity of the vast number of water conservancy science and technology personnel, and accelerate the modernization of water conservancy.

(2) reflect the company's traditional reward projects

National youth civilization number; Provincial youth civilization number; Municipal youth civilization number; National post pacesetter or post expert.

(3) Appraisal and commendation activities of internal advanced figures

(4) Improve and implement the reward system.

(5) Collate, supplement, enrich and promote cultural concepts.

The cultural concept advocated at present is the precious wealth of the company and has long-term guiding significance. However, it does not rule out combing, supplementing, extending and enriching with the times at an appropriate time to make the company's cultural concept more standardized, systematic and unique.

(6) Environmental construction reflecting corporate culture

(1) Social image display during construction on the construction site

The construction site is the best place for the public to know about the company. After the completion of the project, it is indirect for the public to understand the channels and conditions of the project construction unit, so it can be expressed most directly in the construction process. Every scene is a living advertising space. All construction site appearance design is unified and standardized, and all project department manager facilities are basically standardized; Formulate specifications with basically unified styles such as temporary facilities and site layout, and allow appropriate adjustments based on the characteristics of the project without changing the unified specification pattern; Living facilities and conditions: it is the position to embody culture and the most difficult aspect for construction enterprises. If you can do it well, you can form your own characteristics.

(2) Building employee apartments and hotel-style, standardized property management.

(3) Regional environment construction of office building: standard design of places in front of the door, in the office building and in the office.

(4) advertising bulletin board.

(5) Unified vehicle appearance design, forming a mobile cultural landscape and a mobile advertising carrier.

(seven) make full use of the media, strengthen brand promotion and construction.

(1) Print media: Use and utilize industry newspapers (China construction industry, construction enterprise management, china construction news, China construction industry, china securities journal, shanghai securities news, china water resources news, etc. ) and local newspapers (Anhui Daily, Bengbu Daily, etc. ) is directly and indirectly related to enterprise development.

(2) Network and website: it is a window to display corporate image and a platform for investors to exchange and reflect their opinions. The quality of website construction will directly reflect investors' confidence in stocks. Therefore, in 2003, it is necessary to realize novel design, constantly updated and rich content and lively form.

(3) corporate brochure: Due to the rapid development of the company in recent years, it can be designed as a loose-leaf photo album to facilitate supplementary content.

(4) TV media. Together with hundreds of thousands of migrant workers, we managed the Huaihe River for the benefit of the people, and filmed the documentary "We must manage the Huaihe River well" for the Huaihe River basin projects such as the Bengbu Gate built by Anhui Shuijian people.

(5) Encourage and discover employees to become talents and experts, and formulate and implement the Measures for Rewarding Management and Scientific Articles.

(6) Compilation of heroic stories: The heroic stories of advanced figures and collectives reflecting the corporate culture and spirit are compiled once a year as the historical records of the enterprise.

(7) Continue to run internal newspapers well and compile memorabilia every year.

(8) Exhibitions with potential opportunity value and their booths.

(VIII) Construction of institutional culture and code of conduct

(1) In 2004, the existing system was sorted out, standardized, revised and improved.

(2) In 2004, the employee handbook was compiled and put into use.

(9) Planning and implementing special theme activities.

(1) In combination with Chairman Mao's call on June 1950 14, calligraphy, painting and photography exhibitions will be held, and calligraphers will be invited to get together during the exhibition. Please invite 1990 14.

(2) Traditional cultural activities: the time is from April 15 to 10/4 every year. The period includes: essay competition, cultural forum, artistic skill competition, industrial tourism, team training, recognition of advanced, celebration and other activities.

(3) Standardize the celebration activities of innovation: listing, factory celebration, project winning bid, project signing, project commencement and project completion.

(4) Public welfare activities (environmental protection, tree planting activities, Hope Primary School, etc.). ) return to society.

(5) Friendship activities: organize sports competitions and other activities together with the unit where the construction project is located.

(6) Make good use of the five-star Jinjiang Hotel as spiritual food: internally, continue to carry out the activity of "eating a five-star meal and changing your own shortcomings".

(7) Cultural and sports activities.

(10) Construction of visual identification system

(eleven) design and give gifts with cultural taste.

(1) Select some representative stamps and compile them into a book. Among them, the "40th Anniversary of Harnessing Huaihe River" stamp issued on June 1990 14 is the core stamp as a gift for the guests;

(2) pearls: Although there are no pearls in Bengbu now, you can entrust customized pearls;

(3) Tea: Anhui tea customized with the words "Company A".