Commercial illustration drawing techniques and application analysis-the use of illustration elements in commercial posters! (urgent)

Methods of Expression of Commercial Illustrations

1. The basic modeling of commercial illustrations, the principles of graphic design deformation (flattening, simplification, exaggeration, abstraction) and the artistic expression of creative ideas (personification, humor) Witty, surreal fantasy, suspenseful and exciting) 2. How to draw points and lines, how to draw lines (soft and beautiful lines, diagonal lines, even thickness lines, hard lines, strengthened lines, trembling lines, Thick lines, free lines) 3. Surface painting method 4. Method of expressing texture 5. Light and shadow 6. Method of expressing space 7. Collage 8. Integrated painting and materials 9. Computer digital expression method IIIustratorPainterPhotoshop illustration in Analysis of the use of illustrations in animation design

Analysis of the use of illustrations in animation design

In the field of modern design, illustrations are the graphic language that best reflects the times. It stands at the forefront of the expression era, transcending language and themes, reflecting the universality of visual communication. It is a design that transcends popularity and superficiality, embodies the spirit of the times in design, and resonates with consumers. Aftertaste. Illustrations in packaging design can provide extremely diverse styles and forms, convey the core point of the brand, create product differentiation after the brand, and highlight the brand's personality. Based on the introduction of the concept, expression form and image characteristics of commercial illustrations, the expression style briefly analyzes the application and effect of abstraction, painting, folk art and other expression forms in packaging design, which is helpful for improving the artistic charm and use value of packaging works. important meaning.

Illustrations, as visual information carriers, are disseminated through mass media and are widely used in advertising, posters, books, newspapers, magazines, packaging, displays and other fields. From decorative illustrations of postmodernism, simple style illustrations of new modernity, digital illustrations, era style illustrations in the form of virtual spokespersons, etc., each style feature has its own use value and aesthetic value, reflecting the contemporary nature and culture. feature. Through the extraction and integration of illustration elements in animation design, taking the illustration "YoungLife" series as an example, the illustrations can have more visual effects in the design.

YoungLife is a series of illustrations that represent youth and fashion. A young body and mentality are a sunny and hot atmosphere. As young people in the new era, whether they are busy at work or nervous about study, they have to face it with a good and positive attitude. In the fast-paced modern life, what is pursued is not only physical relaxation, but also a sense of mental freedom. Therefore, a hard-working attitude, a strong heart, a relaxed mind, and then the complete enjoyment of life are the thoughts that the entire YoungLife series of illustrations most want to express

1. Graphic design

< p>Graphics, as a visual language that uses images and colors to intuitively spread information, concepts and exchange ideas, can greatly expand the expression space of illustrations and make them have deeper connotations, thus playing an important role in information transmission.

In the YoungLife series of illustrations, psychological freedom is the starting point of graphic design. As a young person in the new era, the pressure is huge in all aspects. Physical freedom is no longer enough for young people who are busy at work. They want to pursue a sense of inner freedom. A relaxed state of mind is what the entire YoungLife series of illustrations most wants to express.

The graphic element of illustrations in packaging design is to use the intuitiveness, effectiveness, vividness and rich expressiveness of various forms of graphics in visual communication to convey the content and information of the product to consumers. Or, rely on the visual appeal of graphics to guide purchasing behavior. The graphics in packaging design often constitute the main part of the visual image of the packaging. The product image has personality and aesthetic taste.

2. Composition form

In packaging design, illustrations are always displayed in the picture in the form of three elements: points, lines, and surfaces.

Balance and symmetry are the basis of composition, and their main function is to make the picture stable. Balance and symmetry are not the same concept, but they have an inherent identity - stability. The sense of stability is a visual habit and aesthetic concept formed by humans through long-term observation of nature. Therefore, only plastic art that conforms to this aesthetic concept can produce a sense of beauty. Anything that violates this principle will look uncomfortable.

This illustration is drawn using vector graphics in form, and the creative style is fashionable, novel, and in line with the current public aesthetic taste. The combination of characters and animals makes the composition more flexible and breathable. The composition is relatively relaxed and free, showing the free and fashionable life of the young people.

3. Color application

In design, the colors on the screen appear in the form of the main graphics.

General color properties, bright colors have more graphic effects than dark colors, neat color shapes and small-area colors have more graphic effects than large-area colors, so illustrations should be used in packaging color design Generally speaking, colors with high purity, lightness, and chroma should be used in the main performance elements such as graphics and images, so that the theme design can be better highlighted and a good effect can be achieved.

In the YoungLife series of illustrations, the use of colors is relatively bold.

Use bright colors to match. The colors are bright and warm, and the whole picture is fresh and full of interest in life, warm and a little naughty. The expression style of the entire set of illustrations is very concise, easy to understand, easy to recognize and remember, and the application of colors is also relatively relaxed. The bright colors give people a feeling of leisure, fashion, and freedom, which is in line with the preferences of young people in modern society.

In modern design, the more colors, the better. Color is an orderly combination of many things to convey information. It is a process of reducing complexity to simplicity, rather than complicating simple things. . The use of color must be highly summarized and refined, and the strength of the color must be emphasized so that the color can form a unified and contrasting visual effect in the picture. It can produce strong visual stimulation for the audience, leave a deep impression and memory, and leave the audience with beautiful enjoyment while conveying information. Therefore, try to pursue fresh and bright colors as much as possible to make them appear unique and natural among the dazzling products. ;The use of illustration elements in commercial posters! (Urgent) Commercial Illustration The concept of commercial illustration is to draw illustrations for a company or product and obtain related remuneration. The author gives up the ownership of the work and only retains the right of authorship. This is a commercial illustration. This behavior is fundamentally different from what we used to think of painting. Before an artistic painting is collected by an individual or institution, it can be published or displayed in various media without restrictions, and the author receives a small percentage of the fee. Commercial illustrations can only serve one product or customer. Once the fee is paid, the author gives up the ownership of the work and receives a larger proportion of the remuneration. This is the same as the final result of an art painting being collected or auctioned. However, the service life of commercial illustrations is short-lived. When a product or enterprise is updated, the work will die or cease publicity. From a scientific definition, it seems that the ending of commercial illustration is a bit tragic, but on the other hand, the brilliance of commercial illustration in a short period of time is incomparable to artistic painting. Because commercial illustrations are disseminated through advertising channels, they have a wide coverage and the social attention rate is many times higher than that of art paintings. For example, this digital illustration of yogurt packaging (pictured) was sold in the market for two years. Because of its beautiful picture, it attracted consumers to buy more than 100 million units. Imagine that this number will be before the next product replaces it. It will increase. How many art paintings can be seen by hundreds of millions of people in two years? Such splendor is unparalleled! Commercial illustrations have four components: (1) Advertising commercial illustrations (2) Cartoon mascot design (3) Publication illustrations (4) Film and television game art settings 1. Advertising commercial illustrations serve goods - they must have a strong sense of consumption Serving advertisers - Must have flexible values ??Serving society - Must have benevolent group responsibility 2. Cartoon mascot design Product mascot - Understand the product and find the connection point between cartoon and product Corporate mascot - Combined with the CI standard of the enterprise Enterprises tailor-made social mascots - analyze the characteristics of social activities and cater to them in a timely manner for easy expansion 3. Publications, illustrations, literature and art - have good artistic accomplishment and literary skills Children's books - have healthy and happy childlike interest and observation and experience, natural science popularization - Solid art skills and extraordinary imagination Social and humanities categories - rich and colorful life experiences and dictation skills 4. Film and television game art settings and image design categories - personality exchanges, emotional expression of form and spirit, scene design categories - unique perspectives, micro and macro Reduction of Comprehensive Story Script Category - Literature and Music There are certain rules for embodying commercial illustrations through art means. It must have the following three elements: (1) Directly convey consumer demand (2) Meet the public’s aesthetic taste (3) Exaggerate and strengthen product characteristics If you want to possess these three points, it depends on the overall quality of the illustrator. Express your product information directly, because consumers will not take the time to understand the meaning of your painting. Since human consumption habits are quite sustainable, in a dazzling shopping environment, if a consumer does not see or is not attracted by your illustrations within one second, I am afraid he will not be able to do so for a year or several years. Bought this product. Suppose consumers see your illustrations, but have a rebellious attitude towards the color composition or image of the picture, which will also lead to the previous results. Therefore, conforming to public aesthetic taste is the second hurdle that commercial illustrators must pass. People who have the artistic vision to consume are so rare! Your work is too artistic for others to understand, and too vulgar for others to look down upon. Only when you can achieve this level of enthusiasm can you be considered a qualified commercial illustrator. Under the attention of consumers, your work enters the third level and is compared with Zhou Ben's products. If the illustrations do not strengthen and exaggerate the characteristics of the product and are overwhelmed by other products, then the previous results will also occur! In supermarkets, we often see scenes of picking, picking up and putting down. It is not until after the checkout that a commercial illustration has successfully passed the test! Q&A with Commercial Illustrators: What is commercial illustration? How is it different from the illustration? Answer: Commercial illustrations, as the name suggests, are illustrations of commercial value. They do not belong to the category of pure art. Commercial illustration can be defined as a commercial transaction in which digital works drawn by a company or product are remunerated, and the author gives up ownership of the work and only retains the right of authorship. Illustration is a form of commercial illustration. Others include advertising illustrations, cartoon mascot designs, publication illustrations, and animated film and television game scenes. Illustrations are images expressed using patterns. Based on the principle of unifying aesthetics and practicality, we try to make the lines and shapes clear and lively, and easy to make. Illustration is a universal language, and its design is usually divided into characters, animals, and product images in commercial applications.

Characters: Illustrations are based on characters, which are easy to resonate with consumers, because characters can best express cuteness and intimacy. There is a lot of room for imaginative creation of characters. First of all, the proportion of the shape is the key, and life The head-to-body ratio of middle-aged adults is 1:7 or 1:7.5, and that of children is about 1:4. Cartoons often appear with large heads of 1:2 or 1:1. This ratio can make full use of the head. area to reproduce the image and expression. The character's facial expression is the overall focal point, so it's important to depict the eyes. Secondly, the use of exaggerated deformation will not give people an unnatural and uncomfortable feeling, but can make people laugh and have a good impression. The overall image will be clearer and give people a deeper impression. Animal images: Animals have been used as cartoon images for a long time. In real life, many animals have become people's pets. These animals are even more popular with the public as cartoon images. When creating animal images, we must attach great importance to creativity and focus on the anthropomorphism of the image. For example, one of the differences between animals and humans is that there is no smile on their expressions. However, cartoon images can give animals a human-like smile through anthropomorphic techniques, making the animal images humane. Using animals that are familiar and favorite in people's lives is easy to be accepted by people. Product image: It is an extension of animal anthropomorphism in the field of merchandise. Anthropomorphized merchandise gives people a sense of intimacy. Personalized styling has a refreshing feeling, thus deepening people's direct impression of the product. In terms of the concept of product personification, it can be roughly divided into two categories: the first category is complete anthropomorphism, that is, exaggerating the product and using the characteristics of the product itself. and modeling structure for anthropomorphic expression. The second type is semi-anthropomorphism, that is, adding hands, feet, head, etc. that have nothing to do with the product as anthropomorphic characteristic elements on the product. The above two anthropomorphic shaping techniques make the product humane and personalized. Through the form of animation, the characteristics of the product are emphasized, and its actions and words are directly connected with the product, and the publicity effect is more obvious. Illustrators often draw illustrations for graphic designers or directly for magazines, newspapers and other media. They are generally professional illustrators or freelance artists, with their own themes and painting styles like photographers. The professional sensitivity and desire for new forms and new tools have led many of them to start using computer graphic design tools to create illustrations. The functions of computer graphics software allow them to give greater play to their creative talents. Whether it is simple or complex, whether it is traditional media effects, such as oil painting, watercolor, print style or digital graphics, endless new changes and new interests can be more convenient. Done faster. Digital photography is the latest development in photography. Photographers use a digital camera to shoot objects or scan traditional positives into a computer through a scanner, then adjust, combine, and create new visual images on the computer screen, and finally output the positives or negatives through a film recorder. This new photography technology completely changes the creative concept of optical imaging in photography, with digital graphics processing as its core, also known as "photography without darkroom". It blurs the boundaries between photographers, illustrators and graphic designers. Nowadays, as long as you have the talent, you can complete all three tasks on the same computer. Poster poster is interpreted according to its literal meaning. "Zhao" means to draw attention, and "post" means to post, that is, "posting to attract attention." The English name of the poster is "poster", which in the Oxford English Dictionary means a notice displayed in a public place (Placard displayed in public place). In the advertising dictionary published by "International Textbook Publishing Company" in London, poster means a printed advertisement posted on cardboard, wall, large board or vehicle, or printed advertisement displayed in other ways. It is the main form of outdoor advertising. Advertisement One of the oldest forms of. Some people also analyze the meaning of poster based on the root structure and anecdotes of poster. They believe that poster is derived from "post". The meaning of "post" is pillar, so poster refers to all notices posted on pillars. The world's earliest poster is a missing person text advertisement in Egypt 3,000 years ago. The size is 20cm × 25cm. The content is to hunt down an escaped slave. This poster is now in the Museum of London, UK. The earliest printed poster found in the world is an advertising poster for the Liu Family Kung Fu Needle Shop in Jinan, Shandong Province, China in the 11th century (Song Dynasty). It is now in the Museum of Chinese History. Posters also have a name in China called "posters". No Chinese dictionary has a specific explanation for the word "posters". However, according to legend, during the Qing Dynasty in my country, foreigners used sea ships to carry foreign goods and berthed at my country's coastal docks, and put posters on them. Posted in conspicuous places along the streets of the docks to promote their cargo, coastal citizens call this kind of poster a poster. Based on this development, in the future, all posters with similar purposes and other posters that have the function of transmitting messages will be called "posters". As a kind of visual communication art, posters can best reflect the formal characteristics of graphic design. It has the most important basic elements of visual design, and its design concepts, expression methods and techniques are more typical than other advertising media. The establishment of the world's authoritative design institutions, the continuous holding of international poster exhibitions, and the publication of monographs on poster design and poster yearbooks have effectively promoted the development of modern posters to a higher level, making posters still at the forefront of visual expression. main axis position.

Important international poster exhibitions include: International Poster Design Art Biennale in Warsaw, Poland; International Graphic Design Art Biennial in Brno, Czech Republic; International Advertising Poster Invitation Biennial in Colorado, USA; International Advertising Design Art Biennale in Mexico; Moscow, Russia International Advertising Design Biennale; International Advertising Design Art Biennale in Lahti, Finland, etc.