What does it mean to seek sharing motivation?

First of all, show off

During the National Day, your circle of friends is probably full of photos of various tours, which we dubbed the Friends Circle Photography Competition.

Some people scoff, others enjoy it. What do people with this mentality want? Showing off is to prove to others that I have something good, so you may not. First of all, an actor will have a sense of satisfaction after getting something, and showing off to others can amplify this sense of satisfaction, because after comparison, it will show how beautiful his things are. Secondly, actors also want to be recognized and respected by others. Tourism, for example, is actually a manifestation of consumption power and an increase in experience and pattern. I have something you don't have, and you will definitely look at me differently.

In fact, showing off is not a shameful thing. He can bring himself some inner satisfaction and happiness. This behavior didn't hurt anyone, but if the bystander has similar defects in his mind, he will feel uncomfortable. Of course, showing off things that are not recognized by everyone is another theme. ) If you are a show friend, you might as well give him a compliment. You let him get what he wants, and naturally he will get something back. Ha ha laugh

Second, show values and attitudes.

Values are the yardstick of people's behavior and also determine people's attitudes towards people and things. For example, when someone sees someone eating dog meat, they send the corresponding scene to a circle of friends. In fact, this is to show his position on values. His potential values are: a dog is a friend of human beings, he is an animal protector or he is a caring person. Behind this kind of behavior is actually a high-level demand for self-realization, showing what kind of person you are, or what kind of person you want to be, and you are getting closer and closer to that person.

By expressing your own values, you can find your own like-minded people in the group and form an alliance with others. At the same time, it is also showing people with different values that I am different from you. People tend to be with people who share their own values, and they also want to persuade others to form the same values. Because people with the same values tend to act in the same way, it is easier for everyone to work together in one direction and achieve their goals.

Third, emotional expression.

When a person's mood is stable, we say that this person's heart is quiet and there are no waves. But when a person is happy or sad, we will use anger, ecstasy and so on to describe it. Explain that when people have emotions, their hearts are not calm. Moreover, when people are emotional, they will also drive others' emotions, and emotions seem to be passed on to others like energy.

In fact, when people are occupied by certain emotions, their hearts are in an unbalanced state. If we can't find a good way to alleviate this imbalance, people will lose their rational control. As I said just now, emotions can be transmitted. When people are occupied by certain emotions, they will find ways to relieve themselves. Then one way is to pass on some emotions to others and let others share them with you. The circle of friends who share their emotions will be shared by one more person, and naturally this balance will be alleviated.

Too much emotion of any kind will do harm to people, which is what people often say. Don't think that people need to share with others only when they are sad, but also when they are happy. There are also reasons for friends to take travel photos. When people are having fun in beautiful scenery, they want to tell their friends how happy they are. So taking travel photos is also a way to express feelings.

Emotional expression can not only let the group share our emotions, but also relieve them.

At the same time, emotional expression can actually be comforted and appeased by others. Imagine, if you express a very sad mood and your friends comfort you after seeing it, will it make you feel better? At the same time, the relationship between you and your friends will also be strengthened, which is conducive to your social interaction.

Emotional expression typically includes the two benefits that the group mentioned above gives us: the group gives us comfort and appeasement, and at the same time, it transmits our emotions to the group and relieves our inner imbalance.

Fourth, reciprocity.

When you see interesting content or something you think is valuable, everyone will forward it to the community. This kind of behavior is actually an act of paying for the group. If you give, you must want to get something in return. After I share something, I actually want other people in the group to share something valuable and interesting in the future, so that I can get benefits. This is a kind of reciprocal psychology, and it is also one of the driving forces to maintain the community. After people have this kind of psychology, they will maintain and develop this community.

Verb (abbreviation of verb) embodies its value.

Not afraid of being used, I am afraid that you are useless. People in society actually use each other. If you want to exist in a group, you must prove your existence value. This is obvious in some groups. For example, some people will take photos of themselves attending various scientific conferences and parties. Some of them are telling others that I keep up with the trend of the times and I am a thoughtful person. I deserve your association. This is also a way to improve your position in the group. The higher the status in the group, the more benefits you can naturally get.

Sixth, brush the sense of existence.

Being is being perceived, which is a highly generalized explanation of the sense of existence in philosophy. People's sense of existence needs others' response. If your actions get strong and more responses from others, your sense of existence will be stronger. Existence is innate. When babies can't talk, they will attract others' attention by crying, thus gaining a sense of existence. Luo Luomei, an existentialist psychologist, thinks that "the sense of existence is the main symbol of mental health", which makes people feel valuable and meaningful. So some people will post some content in the circle of friends from time to time. The purpose of publishing these contents is to create social topics, keep active and recognizable among friends, keep interacting with friends, and let friends not forget him and respond to him. The change brought by the Internet is that people can get enough sense of existence without going out. That's why there are so many otaku and otaku. They found their sense of existence in their own homes, and stayed at home all day without going out.

The above analysis is only the common motivation of people's social sharing behavior, not all. For example, it is possible that people may do this behavior just because they follow the crowd. Different people, different environments, different behavioral motives, there may be many motives behind a motive. When we design Internet products, we want users to share them. Then we have to ask ourselves, what kind of sharing motivation can your product inspire him? Only by fully understanding the laws of people's psychological activities can we design good Internet products.