What does a visual exhibitor do? Want to learn visual exhibition.

Visual Merchandiser (VM) is the behind-the-scenes promoter of clothing brands. First-class merchandisers have achieved many luxury brands. With more high-end brands around the world rapidly occupying the China market, the shortage of high-level talent merchandisers will become the most fashionable fashion profession in the new century. Display * * * and systematic learning methods can be used for guidance.

Daily work of domestic exhibitors

1. Have the ability to independently design seasonal windows. Static exhibition

2. The collocation of goods in each season and the layout scheme of the store

Daily work of exhibition designers (3 pieces).

3. Have the ability to train shopping guides (company display standard)

4. Maintain local and foreign shops. Check

the knowledge included in the display: Colorology (required), Lighting (required), Exhibition Knowledge (required), Clothing Matching (required), Ergonomics. Including software:

Photoshop, POWERPOINT and 3D lightscape. In short, the more software you know, the better!

It is also very important that as a visual designer of an enterprise, you need to have a strong sense of fashion; Send you a sentence: "If you plan to dress up others, you must first learn how to dress up yourself;"

key modules of visual display content

I. brand image planning and management

the role of visual display management in fashion retail industry

excellent visual display case presentation

how to formulate visual display scheme for fashion retail industry

how to create purchasing power by visual display management (brand storefront, department store and chain retail)

benchmarking management and analysis

structure and training of visual display marketing team < Tools and processes

Case study: boutique brand, ZARA, new york Diesel

Brand visual image planning

Fashion appeal and display inspiration acquisition of brand image

Customer-centered retail organization management structure, organization and process

Responsibility and productivity of visual display marketing department

Requirements and analysis of international brand visual display marketing positions

II, International brand product planning and visual display marketing planning

brand culture and store space planning

visual display management process tools

product planning and visual display rules

Floor layouts, store layout and regional setting application

Footfall moving line planning application

Sightlines and Focal Points, sight and visual focus application

color and display shape. Type application

case analysis of visual display storefront

product planning and visual display rules

retail manual and visual display manual

types, output and application of visual display tools (documents, tables, display guides and display standard manuals)

brand visual display system, tool application and visual display principles of fashion retail industry

3. Visual display planning and application template

Visual display planning and implementation in various commercial spaces

Visual display planning and implementation in product launch

Photographic modeling design, exhibition visual display

Digital visual display marketing planning and application

Commercial retail data types and applications

Effective data recording and analysis

Daily data and application

application of digitalization in visual display

management and application of European brand visual display

template of visual display week work form

How to formulate visual display marketing objectives and implement

sales and store layout manual

visual display marketing meeting and create checklist template

IV. Visual display process management

visual display marketing planning and management

visual display marketing schedule and application

display guide and review, time schedule and daily work schedule, project design and employee analysis

annual, quarterly, Monthly visual merchandising plan

implementation of visual display and promotion

evaluation and analysis of competing products

case analysis of visual display team management

Swot analysis and application of visual display

implementation and process specification of visual display marketing

visual display case analysis of p>ARMANI, Marks & Spencer, THOMAS PINK and other brands (PPT, video, pictures)

summary of brand visual merchandising system specification

Visual display marketing management and productivity improvement

Leadership improvement of visual merchandising management department

Formulation of terminal display counseling and training design

Implementation control of terminal display counseling and training

Evaluation and assessment of terminal display effect

Construction of management team in visual merchandising and productivity improvement of management department in visual merchandising

Formulation and implementation of management training in visual merchandising

Evaluation and performance in visual merchandising

VI. Brand VM planning WORKSHOP

Plan and make a VM planning case that meets the standards of European fashion brand companies

Plan and design the whole case of visual merchandising management for the brand

Visit the store-make a plan-discuss in groups-make a plan-give a speech-reply (project plan)

Fully experience the construction, management and maintenance of the systematic brand visual merchandising system

exhibitor qualification certification

The only exhibition

senior exhibition designer qualification certificate

in China's exhibition design industry, which was approved by the national department of the Ministry of Commerce, was awarded by the China Business Federation. The Professional Qualification Certificate of Exhibition Designer is divided into the Professional Qualification Certificate of Exhibition Designer (Clothing) and the Professional Qualification Certificate of Exhibition Designer (Decoration), which plays a normative role in evaluating and managing the qualifications and benign development of employees in the clothing display design and home furnishings industries.

as early as 23 years ago, the China Federation of Commerce promulgated the Qualifications of Commodity Exhibitors, which clearly defined the norms and standards of the occupation of commodity exhibitors.

in p>24 years, the project was initiated by the Ministry of Commerce of China and signed by the China Business Federation, and the Qualification of Commodity Exhibitors was formally included in the 25-year Domestic Trade Industry Standard Plan of the Ministry of Commerce of China, which made the exhibition design industry enter the normal development track. As a result, China Business Federation's "Professional Certification of Display Designers" has officially become the only professional certificate of display design issued by the national department.

The promulgation of this standard has defined the development direction of China commodity display industry, standardized the professional standards of commodity displayers, helped to establish and improve the professional function system in China's commodity display industry stably and rapidly in the next stage, and provided a powerful supplement for more China enterprises and their brands to go abroad, rank among the top brands in the world, and promote the rapid and stable development of China's economy.

Professional groups of visual display:

○ image designers and clothing designers;

○ Designers who need to be promoted, such as relevant personnel of clothing companies;

○ employees and on-the-job store managers in the clothing industry;

○ Fashion design enthusiasts and people who want to improve their professional knowledge of fashion.

Visual exhibitor's learning target

○ Exhibitors, store managers and buyers in clothing industry or self-operated stores;

○ people who want to become professionals in this industry;

○ People who want to improve their aesthetic ability, such as enthusiasts in this industry.