Traditional Culture Encyclopedia - Photography major - What does a visual exhibitor do? Want to learn visual exhibition.
What does a visual exhibitor do? Want to learn visual exhibition.
Daily work of domestic exhibitors
1. Have the ability to independently design seasonal windows. Static exhibition
2. The collocation of goods in each season and the layout scheme of the store
Daily work of exhibition designers (3 pieces).
3. Have the ability to train shopping guides (company display standard)
4. Maintain local and foreign shops. Check
the knowledge included in the display: Colorology (required), Lighting (required), Exhibition Knowledge (required), Clothing Matching (required), Ergonomics. Including software:
Photoshop, POWERPOINT and 3D lightscape. In short, the more software you know, the better!
It is also very important that as a visual designer of an enterprise, you need to have a strong sense of fashion; Send you a sentence: "If you plan to dress up others, you must first learn how to dress up yourself;"
key modules of visual display content
I. brand image planning and management
the role of visual display management in fashion retail industry
excellent visual display case presentation
how to formulate visual display scheme for fashion retail industry
how to create purchasing power by visual display management (brand storefront, department store and chain retail)
benchmarking management and analysis
structure and training of visual display marketing team < Tools and processes
Case study: boutique brand, ZARA, new york Diesel
Brand visual image planning
Fashion appeal and display inspiration acquisition of brand image
Customer-centered retail organization management structure, organization and process
Responsibility and productivity of visual display marketing department
Requirements and analysis of international brand visual display marketing positions
II, International brand product planning and visual display marketing planning
brand culture and store space planning
visual display management process tools
product planning and visual display rules
Floor layouts, store layout and regional setting application
Footfall moving line planning application
Sightlines and Focal Points, sight and visual focus application
color and display shape. Type application
case analysis of visual display storefront
product planning and visual display rules
retail manual and visual display manual
types, output and application of visual display tools (documents, tables, display guides and display standard manuals)
brand visual display system, tool application and visual display principles of fashion retail industry
3. Visual display planning and application template
Visual display planning and implementation in various commercial spaces
Visual display planning and implementation in product launch
Photographic modeling design, exhibition visual display
Digital visual display marketing planning and application
Commercial retail data types and applications
Effective data recording and analysis
Daily data and application
application of digitalization in visual display
management and application of European brand visual display
template of visual display week work form
How to formulate visual display marketing objectives and implement
sales and store layout manual
visual display marketing meeting and create checklist template
IV. Visual display process management
visual display marketing planning and management
visual display marketing schedule and application
display guide and review, time schedule and daily work schedule, project design and employee analysis
annual, quarterly, Monthly visual merchandising plan
implementation of visual display and promotion
evaluation and analysis of competing products
case analysis of visual display team management
Swot analysis and application of visual display
implementation and process specification of visual display marketing
visual display case analysis of p>ARMANI, Marks & Spencer, THOMAS PINK and other brands (PPT, video, pictures)
summary of brand visual merchandising system specification
Visual display marketing management and productivity improvement
Leadership improvement of visual merchandising management department
Formulation of terminal display counseling and training design
Implementation control of terminal display counseling and training
Evaluation and assessment of terminal display effect
Construction of management team in visual merchandising and productivity improvement of management department in visual merchandising
Formulation and implementation of management training in visual merchandising
Evaluation and performance in visual merchandising
VI. Brand VM planning WORKSHOP
Plan and make a VM planning case that meets the standards of European fashion brand companies
Plan and design the whole case of visual merchandising management for the brand
Visit the store-make a plan-discuss in groups-make a plan-give a speech-reply (project plan)
Fully experience the construction, management and maintenance of the systematic brand visual merchandising system
exhibitor qualification certification
The only exhibition
senior exhibition designer qualification certificate
in China's exhibition design industry, which was approved by the national department of the Ministry of Commerce, was awarded by the China Business Federation. The Professional Qualification Certificate of Exhibition Designer is divided into the Professional Qualification Certificate of Exhibition Designer (Clothing) and the Professional Qualification Certificate of Exhibition Designer (Decoration), which plays a normative role in evaluating and managing the qualifications and benign development of employees in the clothing display design and home furnishings industries.
as early as 23 years ago, the China Federation of Commerce promulgated the Qualifications of Commodity Exhibitors, which clearly defined the norms and standards of the occupation of commodity exhibitors.
in p>24 years, the project was initiated by the Ministry of Commerce of China and signed by the China Business Federation, and the Qualification of Commodity Exhibitors was formally included in the 25-year Domestic Trade Industry Standard Plan of the Ministry of Commerce of China, which made the exhibition design industry enter the normal development track. As a result, China Business Federation's "Professional Certification of Display Designers" has officially become the only professional certificate of display design issued by the national department.
The promulgation of this standard has defined the development direction of China commodity display industry, standardized the professional standards of commodity displayers, helped to establish and improve the professional function system in China's commodity display industry stably and rapidly in the next stage, and provided a powerful supplement for more China enterprises and their brands to go abroad, rank among the top brands in the world, and promote the rapid and stable development of China's economy.
Professional groups of visual display:
○ image designers and clothing designers;
○ Designers who need to be promoted, such as relevant personnel of clothing companies;
○ employees and on-the-job store managers in the clothing industry;
○ Fashion design enthusiasts and people who want to improve their professional knowledge of fashion.
Visual exhibitor's learning target
○ Exhibitors, store managers and buyers in clothing industry or self-operated stores;
○ people who want to become professionals in this industry;
○ People who want to improve their aesthetic ability, such as enthusiasts in this industry.
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