What are the aspects of the business model?

What are the aspects of the business model?

How to write the operation mode? In fact, an enterprise is an organization that needs to develop according to its operating mode. As the saying goes, there is no Fiona Fang without rules, so it is very necessary to standardize the operation mode in the company. How to write the operation mode?

Operation mode 1 How to write it? 1. What is the operation mode and how to write it?

Business administration believes that the most basic and main functions of enterprise operation mode are financial accounting, technology, production operation, marketing and human resource management. The business activities of an enterprise are a cyclical process, in which these five functions are organically linked. In order to achieve their business objectives, enterprises must manage the above five functions as a whole, which is the operating mode.

Enterprise operation mode refers to the planning, organization, implementation and control of enterprise operation process, and is the general name of all kinds of management work closely related to product production and service creation. From another perspective, operation management can also refer to the design, operation, evaluation and improvement of the system for producing and providing the company's main products and services. In the past, western scholars linked the production of tangible products with factory management methods.

The object of operation management is operation process and operation system. The management process is the process of input, transformation and output, the process of labor or value-added, and the first object of management. Operations must consider how to plan, organize and control such production and operation activities. Operating system refers to the means to realize the above transformation process.

The scope of modern management has expanded from traditional manufacturing enterprises to non-manufacturing enterprises. Its research content is not limited to the planning, organization and control of production process, but extended to include the formulation of business strategy, the design of business system and the operation of business system.

The so-called capital operation refers to the effective operation of all tangible and intangible stock assets owned by the group company through various ways such as flow, fission, combination and optimal allocation, so as to maximize the value added. In this sense, we can divide the capital operation of enterprises into two modes: capital expansion and capital contraction.

Second, the basic functions of the operating model

Its basic functions are as follows:

1, administration-the "brain" and "center" of an enterprise, whose main responsibilities are:

Planning, decision-making, management, supervision and evaluation of enterprises

Employment, appointment and removal of personnel and related personnel management

Public relations and corporate image promotion, related social activities

Building and forming enterprise spirit and culture

2, the sales layer-the "leader" of the enterprise, its main responsibilities are:

Product sales-the motive force of enterprise survival and capital circulation

Market development and new product promotion-the driving force of enterprise development

Intelligence gathering-provide it to the technical department for processing. It is the main channel for enterprise information collection and the main basis for leadership decision-making.

Image promotion-cooperate with the administrative department to promote and establish a good image of the enterprise, gradually establish the brand effect, and lead the benign development of the enterprise.

Product monitoring-supervision of production links to further ensure the quality of ex-factory products.

Inventory management-the storage and planning of inventory products is the main basis for enterprise production scheduling.

Customer service-cooperate with the production department and technical department to provide after-sales service and information feedback, and maintain the good image of the enterprise.

3, the production layer-the "core" of the enterprise, its main responsibilities are:

Equipment procurement, use and management

Procurement, use and management of raw materials

Production organization and management

Management and assessment of production personnel

Production cost management and evaluation

Library product management

External processing management and testing

Product inspection, quality assurance, quantity statistics

Its ideal goals are: quality, efficiency, cost and safety innovation.

Quality-product, management

Efficiency-production, management and quality

Cost-materials, personnel, production, quality and safety

Safety-personnel and equipment

Innovation-production and management

4. Technology layer-the "engine" of the enterprise, whose main responsibilities are:

Provide technical support and guarantee for production.

Provide technical support and guarantee for sales.

Information collection, analysis, processing and analysis

Technological innovation and new product development

Quality control of production process and products.

Personnel technical training

5, fund management-the "lubricant" of enterprises, its main responsibilities are:

Daily financial work

Management, supervision, guidance, evaluation and early warning of the use of funds

Financing and attracting investment

Accounting and evaluation of production and operation costs

Third, the basic characteristics of the operating model

1, with a relatively complete basic economic and social structure.

Administration-equivalent to the government and relevant functional institutions.

Production layer-equivalent to production enterprises and production fields.

Sales layer-equivalent to dealers and circulation field.

Technical layer-equivalent to scientific research and education institutions

Fund management-equivalent to banks and related financial institutions

2. The operation mode has typical characteristics of planned economy.

The sales department puts forward an "order contract" to the production department according to the needs of users and the market.

The production department purchases materials according to the "order contract", organizes production and delivers qualified products.

The technical department is responsible for providing technical support and guarantee and supervising the production process.

The fund management department is responsible for providing required funds and related circulation operations, accounting and assessing costs and profits, and supervising the use of funds.

The administrative department is responsible for supervision, guidance, coordination and assessment.

3. Demand is one-way (non-selective) and interdependent.

For example, the relationship between sales and production, sales and finance, and production and finance is such a state.

4. The transaction process is highly transparent and open.

Interdepartmental information transparency is high.

5. The operation adjustment is highly targeted and flexible, and it can quickly adjust the production and personnel arrangement and change the production plan as needed.

What are the aspects of the business model? 2 1, platform type.

Mode is a platform for individuals or enterprises to open stores and make profits through commissions, service fees, advertising fees and value-added services.

It's like an offline market.

Taobao is the largest e-commerce platform among all e-commerce platforms. Mobile e-commerce platforms, such as micro-stores, which appeared in the era of mobile Internet, provided tools to enter the circle of friends and became WeChat business.

Fast Whale New Retail, a big data intelligent marketing platform, said that Taobao, Tmall and JD.COM were the earliest e-commerce models, and merchants could sell things online when they entered the platform. If you haven't done it before, companies are not encouraged to spend their energy on these platforms now. Because after opening a store, you will find that no one is consulting or placing an order at all.

Because the dividend period of the platform has passed, giants have emerged in all major segments, and more than 90% of the traffic has been controlled through sales volume and cost. If new enterprises want to get ranking and exposure, they can only spend money on promotion, which is very expensive.

In addition to Taobao, the micro-e-commerce model is displayed in the form of a web page in WeChat. At the beginning of WeChat's business, the main trading platform was micro-e-commerce. At present, players in the field of micro-e-commerce, such as micro-store: the e-commerce platform officially launched by WeChat, but its function is very single and has almost no practical effect. At present, the most mainstream micro-mall platform is the fast whale e-commerce, which is very powerful.

2. Vertical

Mainly engaged in a single category, vertical e-commerce has a very important feature, that is, the goods sold are self-operated.

This kind of company generally obtains the agency or distribution rights of certain brands, and makes profits by earning the difference, such as shoes purchased at a good price, clothing in stock, Brewmaster net of alcohol, etc.

3. Mixed type

Vertical e-commerce will inevitably encounter bottlenecks when it develops to a certain extent, and the most effective way to break through the bottleneck is category expansion.

For example, JD.COM, which started as a 3C digital company, Jumei and le bee, which mainly make cosmetics, and Amazon and Dangdang, which mainly make books, have now developed into e-commerce platforms.

The characteristics of these platforms are self-management+shops, self-management of original superior categories, striving for more bargaining power by expanding market share and earning the sales price difference of suppliers; Introduce more brands to open stores and earn money through commissions, service fees and advertising fees.

4. Content type

Little Red Book is a typical example. Users of Xiaohongshu bask in Haitao shopping list on APP, and Xiaohongshu mines explosions through data analysis and makes related sales by himself. In order to cater to users' shopping needs and keep users in Taobao's ecosystem, Taobao has been vigorously supporting Taobao people to be shopping guides for the past two years, making high-quality recommendations for users and guiding shopping decisions through Taobao's good products, shopping lists and other functions.

5. Types of shopping guides

Mainly do traffic distribution, and the profit model is mainly to earn trading commissions.

Some shopping guide websites, such as "9 yuan 9 Packages", "Cabbage Price" and "Rebate Network", mainly rely on taobao guest's commission to make profits, and taobao guest, which is large in scale, makes considerable profits. The earliest Beauty Theory and Mushroom Street were shopping guide websites, which were the best shopping guide websites made at that time. Now it has been transformed into an e-commerce platform.

In the second half of 20 15, the live shopping guide came into being. Broadcasters try on clothes and cosmetics through live broadcast to provide consumers with a more intuitive shopping experience and improve the conversion rate.

6, flash purchase type

Flash-buying websites also belong to platforms in essence, but the difference is still very big, all of which are limited-time buying by brands.

For example, the price/performance ratio of Vipshop, the main core competitiveness of this promotion is limited time, limited quantity and lowest price. In order to establish competitive barriers, Vipshop will build its own warehousing and logistics system to ensure consumers' shopping experience.

7. Type of buyer

Buying fingers is to master the trend information and trends, which can help consumers buy goods from all over the world, or have a group of fans who can grasp certain orders. Beauty says that HiGo and oxygen are both in this mode, and fashion items are collected and provided to consumers through fashion buyers around the world.

8. Universal type

Mainly refers to companies that provide e-commerce supporting services such as agency operation on e-commerce platform and make profits by helping brands operate online stores to collect service fees.

Agency operators generally provide a series of services such as storefront decoration, design, photography, customer service, warehousing and training. This is the preferred entrepreneurial direction for many business friends around me.

In this rapidly changing market, all kinds of collisions are likely to create excellent profit models. If you master the rules of the market, you can find your place in this unpredictable market.

From what aspects does the operation mode write 3 operation mode: in short, it is the operation mode.

The definition of operation is: planning, organizing, implementing and controlling the business process of an enterprise, which is the general name of all kinds of management work closely related to product production and service creation. From another perspective, operation management can also refer to the design, operation, evaluation and improvement of the system for producing and providing the company's main products and services.

In the past, western scholars called the production of tangible products associated with factories "production" or "manufacturing", while the activity of providing services was called "operation". The current trend is that both are called "operation".

The most basic and main functions of enterprise operation management are financial accounting, technology, production and operation, marketing and human resource management. The business activities of an enterprise are a cyclical process, in which these five functions are organically linked. In order to achieve their business goals, enterprises must make overall management of the above five functions, which is operation.

The object of operation management is operation process and operation system. The management process is the process of input, transformation and output, the process of labor or value-added, and the first object of management. Management must consider how to plan, organize and control such production and business activities. Operating system refers to the means to realize the above transformation process.

Modern operation management covers more and more fields. The scope of modern management has expanded from traditional manufacturing enterprises to non-manufacturing enterprises. Its research content is not limited to the planning, organization and control of production process, but extended to include the formulation of business strategy, the design of business system and the operation of business system. The operation strategy, new product development, product design, procurement and supply, manufacturing, product distribution and after-sales service are regarded as a complete "value chain" for integrated management.