What conditions do Taobao women's shoes need to enter the high-definition light luxury market segment?

The entry requirements of Taobao women's shoes high-definition luxury market segment pavilion include labeling issues, high-end quality and meeting the requirements of superposition rules. 1, with labels: Taobao women's shoes will further subdivide industry sellers and add high-definition luxury labels for women's shoes. 2. Require high quality. 3. Requirements of superposition rules: If the secondary main category of the store is low-top shoes, it must meet the average customer unit price requirements of this category.

1. What are the conditions for Taobao women's shoes to enter the high-definition luxury market segment?

1, with labels: Taobao women's shoes will further subdivide the sellers in the industry and add high-definition luxury labels to women's shoes. The settled sellers will get the rights and development opportunities suitable for iFashion sellers and realize sales growth.

2. Require high-end quality, such as leather outsole/cowhide upper/hand-sewn/sheepskin foot pad and other common high-end process materials; Have a certain sense of design;

3. Requirements of superposition rules: If the basic customer unit price requirements of the whole store are not met, please judge according to the proportion of the main category and defective category in the customer unit price.

For example, if the secondary main category of the store is low-top shoes, it must meet the average customer unit price requirements of this category;

Second, the basic qualifications:

(1) was restricted from participating in this year's marketing activities due to serious violations and was not punished by 12;

(2) Not being restricted from participating in this year's marketing activities due to the deduction of 6 points for violation of regulations or serious violations of Class B quality control;

(3) Do not search for the whole store to block the penalty period;

(4) The store has not been punished illegally for selling fake goods, and has not been restricted from participating in daily marketing activities for selling fake goods;

(5) Abide by the new eight rules of Taobao marketing activities.

Third, differentiated qualifications:

(1) has a private operation channel: Taonei fan group/WeChat /QQ group;

(2) The frequent visitor rate of the store is ≥ 20%;

(3) Shop vision: The same picture rate in the shop is ≤ 10%, the visual image is unified, and the shooting method is more than 80%;

The goods are tiled or real models, and the pictures are free of words, Logo and psoriasis (do not disturb: market goods, basic models, data packages, imitation brands, factory outlets and headgear);

(4) Provide true and effective business license, tax registration certificate (three-in-one business license, just upload the same business license in the tax registration and business license), brand trademark registration certificate or brand authorization.