How did Xiaomi find the first users? ,,

Through the strategy of 100 diehard fans.

I want to explain the theory of 1000 diehard fans to you first. This is our Internet prophet kevin kelly (KK for short). I once talked to him. There were Ma and I, and I was the host.

KK said that creators, artists, photographers and actors, that is, any original creation that conveys positive energy and value, only need to have 1000 die-hard fans to survive carefree. What is a die-hard fan? That is, no matter what kind of products you make, he is willing to pay for them.

I'm not talking about 1000 today. We do subtraction. I'm talking about the strategy of 100 diehard fans. For our company, for many of our founders, if we can play the role of 100 diehard fans and detonate them, it will have a very subversive effect.

There are also many entrepreneurs in the president of our explosive products. In fact, I found that it is sometimes impossible for these entrepreneurs to make 100 die-hard fans. He can find them, but he doesn't know how to operate, how to motivate and how to become the energy of the company.

What I want to tell you is that it is more difficult for Xiaomi to get this 100 hardcore fan in the early days than you think. Why is it so difficult? In the first year, Xiaomi made Xiaomi anonymously. At that time, Xiaomi was also in charge of fan strategy. We were the top ten employees of Xiaomi, and our name was Da Li.

At that time, Dali had many acquaintances in the industry, but he could not use his real name Xiaomi. He changed his name to Liu Xiaoyu, so he used Liu Xiaoyu to find relationships and fans, but people ignored him. Later, I found a way, that is, there were many such mobile phone forums at that time, and I went to the mobile phone forums to attract fans.