I am a person who has never been exposed to economics before, and now I want to study economics. Who can recommend me a good book? thank you

75 Must-read Books Recommended by Fortune

June 18, 2005, Freedom Saturday, published in Hiking Handbook (Planning), Jade from Other Mountains (Reference).

In a perfect world, each of us should have our own "strategist", just like the lawyer in The Godfather or the Oracle in Delphi Temple, who can work 24 hours a day.

Hours followed us and whispered in our ears, "Use paper, not plastic. Use Google, not Google.

Infoseek. No, your boss won't like your stiff face ... "

Wait a minute. In fact, you now have a wise adviser to guide you. He stays there patiently, waiting for your call, and you can even carry it in your bag. 1962

During the Cuban Missile Crisis in, President Kennedy borrowed babara tuchman's Guns in August.

August) Seek wisdom in books. This book tells the story of the First World War in Europe. Kennedy said to his younger brother, "I won't do what the people in the book do, otherwise, people can write a book called October Missile this time."

October's missile book. "

You can't always take the books you want with you. However, you can have a perfect reading list at hand. Because of this, Fortune mobilized all resources and selected 75 companies.

This book, these books will stimulate your thinking and even action.

These books are not those dry so-called classic business books. On the one hand, some books we choose have nothing to do with business. Barnes &;

Noble) may let Michael go? Lewis (Michael

Lewis's Moneyball is classified as a sports book, but it pays more attention to investment (and recruitment) than any consulting company's book.

There are many articles. Besides, it's not boring. Although my years at GM were classic, I was bored.

However, we still like some classic works. "memoirs of a stock operator" (memoirs of a stock operator) although written in

1923, but books can still be combined with savage warfare at the door.

Gate) put it together. These two books are not books that teach people how to do it-on the whole, we choose books that teach people consciously, not books that entertain and educate. Nothing is more valuable than first-hand information. Since you can read Warren? Warren (Warren)

Buffett wrote his own book, why should he read other people's books?

Of course, it will take about 75 years to read all the books on the list. However, we can give you a suggestion:

Don't stop reading just because you don't have time to finish a book. Open the cover, read the introduction and skip to chapter 9. Or, keep this bibliography and put it in the drawer. Because there is a golden house in the book, waiting for you to explore!

Commercial rise and fall

Crash 1929, by Galbraith, 1955.

Published in. This is a concise but insightful history book, reprinted from the first edition. Galbraith himself wrote in 1997:

"Every time printing stops, a speculative bubble ... will arouse people's interest in this period of history, which is an important case of the ups and downs of modern economy."

Extraordinary popular fantasy and crazy.

(crowd), Charles? Author Charles MacKay, published in 184 1 (Chinese version is published by China Financial Publishing House). This book is about 1634.

Dutch tulip craze and 1720 "south sea bubble" incident (Nanhai company was founded in 17 1 1

Now, mainly engaged in the slave trade. The company's shares were once hot in the market, attracting a large number of investors. In the month of 1720, the stock soared from 128.5 to 1 000.

The pound triggered an unprecedented wave of speculation. However, in September of the same year, the stock market plummeted and the stock fell to 124.

The chronicles of irrational fanaticism, such as the pound, which bankrupt many speculators, are fascinating, and it profoundly depicts the impulse of human beings to fall into speculative fanaticism.

Interesting money, Mark? Marc singer, 1985.

Published in. From the purely entertainment point of view, there is no better Payne Square Bank in Oklahoma described by Biesinger in other books.

The story of bankruptcy. This book is one of the first books to expose scandals in depth.

The ending of drama and collapse.

Wall Street bull market in the 1960s), John? John brooks, 1973.

Published in. Brooks was a late contributor to The New Yorker magazine. He made a profound analysis of the 1960s.

The * * * fund boom in the 1990s was unprecedented in its confident business writing techniques.

enterprise

Man at the door: the fall of RJR· Na Beske? Donkey (Brian

Burrough) and John? Author: John Heilyard, 1990.

Published in (Chinese version published by Machinery Industry Press). This book tells the story of a deal that is regarded as an allusion-250 pounds from RJR Na Beske Company.

The story of a billion-dollar leveraged buyout (one of the authors is a senior contributor to Fortune). Everything necessary for good business news is in books-tricks, cigarettes, wives stolen from others, and greed enough to destroy Wall Street. If you want to understand the tragic greed in human nature, there is nothing better than this book.

"Building Durability: Successful Visual Habits"

Company), Jim? Authors: Jim Collins and Jerry I Bora, 1994.

Published in (Chinese version published by CITIC Publishing House). The book begins with the simplest question:

Why are great companies great? Then, this paper makes an in-depth study. This is a grand, arduous and bold goal. Oh, by the way, these words are used in this book for the first time.

Chain Saw: The infamous career of Al Dunlap in the era.

Profits at all costs), John? John Byrne, 1999.

Published in. When Dunlap brought his passion for mass layoffs from Scott Paper to Sunbeam,

At that time, the latter was in disarray and its share price plummeted. Byrne described the process of this rout in detail to readers, and there were many criticisms of Dunlap in the narrative, because the author himself hated his hero.

Who says elephants can't dance? Who says elephants can't dance? ) Guo Shina (Louis V

Guo Shina), published in 2002 (Chinese version was published by CITIC Publishing House). Guo Shina described his tenure at IBM from 65438 to 0993.

After CEO, how did he turn the company around? For those who think that "corporate culture" is just a puzzling concept in the consultant's mouth, this book contains some valuable experiences.

decision-making

Annapurna: A place for women, Arlene? Arlene bloom, 1980.

Published in. The book tells an exciting story of an all-female mountaineering team trying to climb the 8,000-meter-high Anna Poorna Mountain, in which victory and failure are intertwined. The author is the person in charge of this mountaineering operation.

The best and smartest person, David? David Halberstam, 1972.

Published in (Xinhua Publishing House publishes Chinese version). The author brilliantly explains why primitive candlelight is used-in this book, it is Robert? McNamara (Robert

McNamara was a young cadre under the US Secretary of Defense during the Vietnam War. He tried to put his job in Ford Motor Company.

What the motor learned was applied to the battlefield in Vietnam-it didn't always work.

The tragedy of the Essex whaling ship.

Whaling ship Essex), Nathaniel? Philbrick, 2000.

Published in. When the "oil industry" was still using harpoons, a whaling ship on Nantucket Island sank in the Pacific Ocean. The cause of the accident was that the ship was sunk by a ship full of Melville in his Mobili.

Dick was caught by a whale as big as the one described in Dick. The tragic consequences of the accident led to the study of decision failure.

Killer angel, Michael? Michael Shaara, 1974.

This film was published in (once adapted into the film Gettysburg) and is considered to be the most authentic and magnificent film reflecting the American Civil War.

Translation notes). This Pulitzer Prize-winning historical novel lets you experience the battlefield like a soldier in the Battle of Gettysburg. Among these people is Robert, who wants to die? Lee (Robert e.

General Li.

Thirteen Days: Memoirs of the Cuban Missile Crisis

Crisis), Robert? Robert F. Kennedy, 1969

Published in (Chinese version published by Shanghai People's Publishing House). Robert? Franklin? This fascinating book described by Kennedy in the first person reads like Tom? Clancy (Tom

Clancy, a famous American detective suspense novelist. The book tells important experiences about authorization and making correct judgments.

economics

Capitalism, Socialism and Democracy, by Joseph? Joseph a.

Schumpeter), 1942

Published in (Chinese version published by Commercial Press). Don't look at the title, just skip to Chapter 7 "The Process of Creative Destruction". If you look around again, you will find this situation everywhere.

Everything for sale: the value and limit of the market.

Market), Robert? Koutna, 1996.

Published in. Free market can stimulate people's entrepreneurial enthusiasm, but it also caused the Asian financial crisis. Koutna makes people think about why the invisible hand is useful, but sometimes it is useless.

General theory of employment, interest and money (general theory of employment, interest and money.

Money) Chapter 12, by john maynard keynes, 1936.

Published in (Chinese version published by Commercial Press). Although Keynes was a famous writer, most of his works were obscure and outdated. The surprising exception is chapter 12 of this book, which tells us why financial markets fascinate and confuse us. Its meaning transcends time, and the words are vivid and humorous.

Popular internationalism, Paul? Paul krugman, 1996.

Published in (Chinese version published by Peking University Publishing House). The Economist said in a series of controversial and interesting articles that most views on international trade are nonsense. When Krugman criticized the lazy thoughts of politicians, journalists and even economists, he did not forget to teach them a lesson.

The Wealth of Nations, Adam? Author adam smith, 1776.

Published in (Shaanxi People's Publishing House published Chinese version). Smith is often ridiculed as a fanatic advocating laissez-faire, but he is not. The Wealth of Nations eloquently advocates the intrinsic value of a liberal and enlightened government and individual. No one can beat him in defending capitalist morality.

morality

Thief's Nest, James? James stewart, 199 1.

Published in (Chinese version published by International Cultural Publishing Company). In this book about morality, kindness (a group of persistent government lawyers and detectives) triumphed over evil [Michael? Milken (Michael

Milken), Ivan? Buschi, Martin? Martin Siegel, Dennis? Levin (Dennis

Levine)の. However, before that, evil has gained a lot of benefits.

Informant Kurt. Author Kurt Eichenwald, 2000.

Published in (Chinese version published by Machinery Industry Press). Ehrenwalter's book, with calm language, thrilling plot and immersive dialogue, tells a somewhat abnormal informant. As far as suspense is concerned, it is entirely possible to talk to le carre (Le

Carl. I can't see any books written by famous British spy novelists.

Leading quietly: an unorthodox guide to doing the right thing

), Joseph? l？ Joseph L. Badaracco, 2002.

Published in (Chinese version published by Machinery Industry Press). Finally, we have a moral book for people living in the real world to read. I suggest people who want to keep their jobs and "do things right" take a look.

The smartest person in the room, Besagni? McLean (Bethany

McLean) and Peter? Peter Elkind, 2003.

Published in. This fascinating book about the collapse of Enron (co-authored by two senior writers of Fortune magazine). It mercilessly blames the responsible party for the bankruptcy of the company, which not only explains how Enron lost its way, but also explains how the whole Wall Street lost its way.

The way we live now, Anthony? Anthony trollope, 1875.

Published in. This is Trollope's classic satire on Victorian London. The author believes that speculators and trust fund people in London "confuse the difference between business and fraud". This view is surprisingly familiar to those who observe corporate villains today.

globalization

Beijing Jeep: The Short and Unpleasant Romantic History of American Enterprises in China

American business in China), Jim? Author Jim Mann, published in 1989. This book tells the story of AMC 1979.

The story of a joint venture to produce jeeps in Beijing in 1998 ended in a painful ending, which can be described as a classic of doing business in China in the post-Mao Zedong era. Any company that wants to travel to the most populous country in the world should read it.

Freedom: the purpose and means of development (development is freedom), Amartya? Author Amartya Sen, 1999.

Published in. Dictators all over the world claim that authoritarianism is a necessary condition for economic development and freedom can be given later. 1998

Sen, the winner of the 2008 Nobel Prize, said that they were completely wrong. Freedom is the cornerstone of development. He pointed out that hunger does not happen in democratic countries.

The Mystery of Capital: Why Capitalism succeeds in the West and fails elsewhere.

The victory of the west and the failure of other places), Hernando? Hernando-de

Soto), published in 2000. Peruvian economist de Soto explained why property rights are important to liberals who don't like the concept of property rights very much.

Nonzero: The Logic of Human Destiny, by Robert Wright.

Wright), published in 2000 (the Chinese version was published by Taipei Teacher Zhang Publishing Company). This book wonderfully combines history, theology, economics, game theory and evolutionary biology, and thinks it is a good thing, but it may also be inevitable because all countries in the world have become more interconnected.

"Oil? Money? Prize: the epic pursuit of oil, money and wealth.

Power), Daniel? Daniel Eugene, 199 1.

Published in (Xinhua Publishing House publishes Chinese version). Oil is the most important commodity on the earth and the driving force of modern civilization. What is remarkable about Elgin is that he makes readers deeply understand why the world, especially the Middle East, is in such a state today, and when telling all this, it is always like telling an interesting story.

Worker: Archaeology in the Industrial Age.

Age), Sebastian? Salgado, 1993.

Published in. Workers of Bangladeshi shipbreaking company with sledgehammers, anxious eyes of Sicilian fishermen, and oil-stained Kuwaiti technicians, all these shocking images are from the hands of a photographer who used to be an economist. They brought us into the deep cabin of the world economy.

investment

Warren & #183; Buffett's article: lessons for companies.

America), Lawrence? Edited by Lawrence Cunningham, 1997.

Published in (Chinese version published by Machinery Industry Press). Buffett has never written a book, but in his annual letter to shareholders of Berkshire Hathaway, he talked about many of his views on investment, management and corporate excesses. Cunningham wrote to Buffett in 2007.

Letters from 1979 to 1996 were screened and compiled into this Buffett collection.

A Fool Walking Randomly —— The Hidden Role of Opportunities in Market and Life

Changes in market and life), Naseem? Nicholas? Naseem Nicholas

Taleb), published in 200 1. Taleb, a hedge fund manager, is equally dismissive of Wall Street people and scholars who claim to know the market. The model they predicted does not exist at all. Taleb believes that almost everything is due to opportunities.

A practical book.

Lawyer), Benjamin? Author Benjamin Graham, published in 1949 (Chinese version published by Jiangsu People's Publishing House). Warren

Buffett called this classic book a guide to value-based investment strategy. This book was recently edited by Jason, a senior editor of Money magazine. Zweig (Jason

Zweig) is "the best investment book in history". With it, you may not need anything.

Money and Ball: The Art of Winning Unfair (Money Ball: The Art of Winning Unfair)

Michael? Author michael lewis, published in 2003. Billy, the general manager of the Oakland team described in this book? Bean (Billy

Beane is not only a clever baseball team owner, but also has many ideas. He is also an example of reverse investment. He knows how to find another way to achieve results, which is of course a way for smart investors to make money.

leadership

Never back down: The Best Works of Winston Churchill.

Speech), edited by Winston S. Churchill, Churchill's grandson, 2003.

Published in. "Never retreat. No matter how big or small, you can't back down. Never yield to force and yield to seemingly powerful enemies. "

About leadership, John? John gardner, 1990.

Published in. Gardner believes that leadership is a skill that is constantly improved through learning, and has nothing to do with status and power. He also carefully analyzed many aspects of leadership, without using fancy language and blunt metaphors.

"Martin? Lu Se? America in the Golden Age (1954- 1963) (Watershed: America among Kings).

Year 1954-63), Taylor? Taylor Branch, 1988.

Published in. This fascinating book tells the story of Martin Luther Jr. [Name] Martin Luther King

Jr.) and others initiated the civil rights movement, which showed the creative and destructive leadership role in the movement process. Kim and his comrades don't have any conventional means of power, but they still find various ways to use power.

Personal history, Katherine? Katharine graham, 1997.

Published in (Chinese version published by Jiangsu People's Publishing House). The late Graham was shy when she was a child. She was always insecure. She always did this until her charming husband shot himself. Later, she had to take over the Washington Post company.

Courage. During her tenure, the company reached new heights in financial performance and news reporting. Her defense of the First Amendment of the United States Constitution made her a hero.

Her dinner party made her a legend.

Titan: The life of John Rockefeller Sr, Ron? Cherno (Ron

Chernow), published in 1998 (published by Hainan Publishing House in Chinese). If this 75

Unfortunately, this book was burned. If only one copy can be saved, it may be this book. This biography is as influential as his protagonist.

Negotiation and management

Civil suit, Jonathan? Jonathan hall, 1995.

Published in (Yilin Publishing House publishes Chinese version). Hal tells the story of a lawyer who fought a company that discharged carcinogens into a small town pond. The story reads like a thriller, showing a persistent person competing with two giant companies.

Effective manager, Peter? Peter drucker, 1966.

Published in (Chinese version published by Qiushi Publishing House). Before managing others, you must learn to manage yourself. Drucker will tell you how to do it in this thin book.

Do you still remember me "(Remember every name every time), Benjamin? Benjamin Levy, 2002.

Published in. This book has fulfilled its promise. After reading it, you will no longer stare blankly at employees or customers.

How does Daimler-Benz merge with Chrysler?

With Chrysler), Bill? Vlasic (Bill Vlasic) and Bradley Stec (Bradley A. Stec), 2000.

Published in (Chinese version published by Huaxia Publishing House). This book tells the story of the merger with Daimler's Juergen? Schlempp (J? intelligence

Schlempp) Why is it better than Chrysler's Bob? Bob Eaton moves faster.

Women don't ask: negotiation and gender gap.

), Linda Linda babcock and Sarah? By Sarah Laschever, 2003.

Published in (Chinese version published by Taiwan Province Morningstar Publishing Company). The first book properly explains the differences in negotiation methods between men and women, and why women so often ignore what they deserve at work (equal pay for equal work is the first). Every male manager in America should read it.

Office politics

Live from new york: unofficial history on Saturday night

Saturday night live), Tom? Tom Schiers and James? Andrew? Miller (James Andrew)

Miller), published in 2003. The live broadcast on Saturday night was full of sex, drugs and screaming games, but the most incredible thing about the program was that it was broadcast, and it was also broadcast.

30 seasons. Think of this book of oral history as a manual to manage those who are very creative and have borderline personality syndrome.

The price of loyalty: George W. Bush, the White House and.

Paul O 'Neill's education), Ron? Ron Suskind, 2004.

Published in (People's Literature Publishing House publishes Chinese version). George W. Bush ("the blind man in a room full of deaf people") didn't do very well. However, no matter what your political views are, you will be deeply impressed by this book about Bush, Carl? Rove (Karl

Rove, Bush's political adviser) and Vice President Cheney's wonderful description of how to work.

The Prince, nicolo? Author Nicole Machiavelli, 15 13.

Published in (Shaanxi People's Publishing House published Chinese version). Machiavelli was not born good at politics. Today, we can call him a "pragmatist". However, the book he wrote after losing his official position in Florence was shockingly frank. He said that power and idealism can never coexist.

"Something's wrong", Joseph? Author joseph heller, published in 1974. This novel is Heller's first.

The follow-up work of Catch-22 describes the story of a man trying to realize the American dream. The office in the novel is quite similar to that in Kafka's novel. If you want to be promoted in your work, your heart is very important.

force

The autobiography of little Watson (Fatherson &; Co: My life at IBM and beyond).

Little Watson and Peter? Peter Pitt, 1990

Published in (Chinese version published by CITIC Publishing House). The book describes how Watson Jr. was founded and operated from the perspective of Watson Jr. (co-author is a senior freelance editor of Fortune).

How IBM and little Watson took over the company. The language in the book has a strong personal color, sometimes humorous, sometimes full of complaints, sometimes aggrieved, and sometimes calm, telling the process of power transfer between two generations.

The 48 laws of power, Robert? Robert Kester, 1998.

Published in. It's so cynical that I cut off the core idea-I'd rather cheat than be cheated. Many of the author's viewpoints ("The longer I am silent, the sooner others will speak") are very useful.

Big exposure: the struggle between Hollywood and Wall Street (indecent exposure: Hollywood and

Wall Street), David? McClintic, 1982.

Publication. McClintich sued the federal government for Columbia movies and David? Bogman (David

Begelman) was written into a drama about power. This power struggle is in the East Coast tycoon Herb? Allen (Herb

Allen) and the production boss on the west coast. This book can let you know the details of what happened to the board of directors of the company during the life-and-death period.

Impact: Why did you say "Yes"? (Impact: Psychology

Persuade), Robert? Robert Cialdini, 1993.

Published in (Chinese version published by China Social Sciences Press). How can we convince others? To answer this question, psychologist Cialdini explored various phenomena, including mother turkey, hitchhiking scene Hare Krishna school.

Krishna, a Hindu sect that worships Vishnu, and the incredible effect of the word "because". He enumerated six principles that should be followed in persuading others.

Power broker: Robert? The Decline of Moses and new york (Power Broker: the Decline of Robert Moses and new york)

New york), Robert? Robert Carroll, 1974.

Published in. Moses, the legendary city builder (the late American official, the planner of many public facilities and buildings in new york, including Lincoln Center and United Nations Headquarters), built a political machine that has been running for decades despite the opposition of the mayor, governor and even president. Carlo's classic biography is by far the most in-depth study of American power.

project management

American steel: hot metal men and steel workers and the revival of traditional manufacturing fields.

Recovery of rust belt), Richard? Richard Preston, 199 1.

Published in. If the employees of Newco turn the dissolved metal into complete strip steel, it will trigger a revolution in the steel industry. If anything goes wrong, their new factory will be destroyed. Wrote The Ebola catastrophe (the

Hot Zone), the author of which tells a fascinating story.

Billionaire: A company is right.

The perfect drug), Barry? Barry Voss, 1994.

Published in. No author knows the inside story of biotechnology companies like Voss. Voss tells the vertex.

The hardships in the company's drug research and development, the twists and turns experienced by the new company, the conflict between big science and good business.

Cadillac Desert: The American West and Its Disappearance

Water), Mark? Mark Resener, 1990.

Published in. The American west was not won by gunmen and prostitutes with gold in their hands, but by those who supplied water to the west. This book is by far the best discussion on how politics, business, ambition and the seven deadly sins together change the face of America.

The manufacture of atomic bombs,