Why should the product be unique?

If the products are not "strange" and can survive and develop in different types of products in different industries, then similar products in the same industry will be "strange" if they meet in the same market. No matter how big or small, as long as it meets people's needs, it can win and develop.

In "Small Inventions for Revitalizing Enterprises" written by Toyo Okanagan, President of the Japanese Invention Society, a story of "Dimple Cup" was introduced: In Gu Xia Glass Products Company, an employee advised people to hold the cup with their thumbs at ordinary times, and if the place where their thumbs were pressed was concave, it would not be easy to slide. Later, it was suggested that the front of the cup should be lowered and made oblique according to the characteristics of Americans' high noses. The two suggestions were combined to make a new cup. Because this kind of cup with a pit looks like a dimple on a person's face, it is named "dimple cup". Only this little dimple miracle has won the favor: the price is 70% higher than that of ordinary cups, which is very popular.

Some very humble things are "new" or "strange" because others don't have you. Small cloth head is not a great thing, but there are few people and no one in the market; An unemployed woman looked at it for a long time, then went to a clothing factory to purchase scraps of various colors and textures and put them on the "clothing street", which immediately became a hot commodity.

Surprisingly innovative in products, or good at using new technologies. It is common for everyone to drink water and use cups. But if you add the word "magnetization" to the cup, it will be "strange". Its effects of "promoting blood circulation to remove blood stasis, dissolving stones in human body, reducing blood viscosity, enhancing the permeability of human biofilm, restoring blood vessel elasticity and healing ulcer surface, improving human immunity, resisting diseases and aging, and prolonging life" make it sell well.

In recent years, people pay more and more attention to diet, nutrition and health. People like to eat meat, but they are wary and afraid of fat and cholesterol. How to make people enjoy eating meat without ingesting harmful ingredients such as fat and cholesterol? Relying on science and technology, Tangshan bean flour products factory in Hebei Province has created a "miracle":

1987 In September, the factory held a strange banquet for visitors. Each table contains 18 dishes, including braised sea bass, jade dumplings, fried large intestine, egg cakes, dry fried bells, purple vegetable rolls and so on. , are color, fragrance, taste and shape; However, these dishes are made of tofu and gluten, which not only retain various nutrients in soybeans, but also contain no chemical residues and cholesterol, which is of great benefit to patients with hypertension, arteriosclerosis, cardiovascular diseases and diabetes. And the cost is low, a table of very rich dishes, the cost at that time was only a dozen yuan.

This "miracle" greatly increased the efficiency of the factory.

Create something new, and sometimes it can be old. Susie, an American Hollywood actress, saw with her own eyes that her celebrity companions were worried about the luxurious clothes they used to wear every day, and the cupboard was full of people who didn't know what to do with them. She had a brainwave and decided to collect the clothes of several star friends, and then tried to hold a grand private auction. Unexpectedly, it was surprisingly successful. Buyers are satisfied, and sellers are happy that their wardrobe inventory can be cleared. So Susie boldly opened a boutique of celebrity used clothes in the cinema in Los Angeles, and named it "Stars on the Horizon". This specialty store looks exactly like a second-hand store in appearance, but it is magnificent inside. The first impression of entering this store is like entering a cinema. Because it's full of superstar costumes. For example, the relics of Cher, Farah Fossey, Stallone, Jia Guilin Bessie, John Tevoda, and even John Lianyi and Elvis Presley, who have been dead for many years, are also on display. Of course, not everyone can return home with a full load after visiting the store, because without enough courage and economic conditions, it is difficult to buy an Elvis Presley belt of $65,438+/kloc-0,000,000, or a sequined dress worn by Cher of $575. Most stars send clothes to the store. If they can't sell it after a while, even if the cupboard at home is full, they will insist on taking it back and refuse to sell it at a reduced price easily. Susie said that women like actress Victoria Principe's clothes to prove that her figure is the same as the standard figure of an actress. Of course, they want to share the same sense of the times with their favorite stars.

Creative products are often things that think of others and solve people's urgent needs. Recently 10, the trend of breast-feeding babies rose again in European and American countries, which made some dairy merchants unprofitable and turned to the business of "breast-milk bank". The way is that they set up a special counter in the supermarket to collect human milk. Women with excess milk take advantage of the opportunity to buy food and milk by the way. After the milk is squeezed out, it is put in the freezer of the supermarket and then sold. Dairy merchants sell human milk to pregnant women for profit. Their slogan is "increase your nutrition so that you can feed healthy babies." This method of killing two birds with one stone is very popular with mothers with insufficient breast milk.

Can air be sold for money? Yes There is a department store in Ginza, Tokyo, Japan, which recently started a new business: selling fresh air. A customer needs to pay 100 yen every 3 minutes. This product is very popular. Sell fresh air with different smells, such as lemon, coffee, mint, mushrooms and so on. The specific method is to transport the oxygen in the cylinder to the counter with a hose. Customers can enjoy 95% pure oxygen as long as they stick their noses into the glass ball. Of course, customers can also buy inhalers and oxygen tanks for $72.50 and enjoy them at home. Selling fresh air is called "a thriving oxygen industry". Many young people who love sports are happy and comfortable to enjoy fresh air there after exercise. This service has also attracted many elderly people, housewives, businessmen and other people from all walks of life.

Mexico City, the capital of Mexico, is one of the most polluted cities in the world. Foreign tourists will feel a pungent smell when they get off the plane. Therefore, a breath of fresh air here is a luxury for people. As a result, an industry that sells fresh air to meet people's needs came into being. Selling fresh air, like other commodities, is priced according to quality. The unpolluted Antarctic air absorbs about $65,438 +0.7 per minute. Followed by the air in the South American rainforest or the African jungle. At present, the business of several oxygen outlets distributed all over the city is very prosperous.

Only when products are unique and unique can they attract consumers, which is the need of fierce market competition. Jin Lifu, a 43-year-old who works in the stationery store "Dongji Hans" in Tokyo, Japan, successfully developed and started his own business, which embodies the requirements of the times, thus breaking the established concept that seals are always engraved with words, that is, the owner's surname and first name. "Portrait seal" is a seal that is automatically carved by the robot after the camera takes a picture of the owner's face and processed by the computer. After Jin Lifu put forward this brand-new idea, his first concern was whether the bank would accept people to use this seal. Then I found a company that produces robots to cooperate, because the company's production can automatically engrave photos like robots. In this way, Jin Lifu's idea was unexpectedly realized smoothly. Since the opening of Portrait Seal, there has been an endless stream of customers. Seeing such a bestseller, "Dong Ji Hans" stationery store decisively decided to start increasing this business. The purpose of customers buying "portrait seal" varies from person to person. The chief engineer can say: ① It is used to stamp the bank passbook. (2) on the business card. ③ Cover the students' exercise books. (4) Cover the envelope, and so on. Foreign guests also rushed to buy "portrait seals", and some even brought photos of their friends to do for them. Foreigners in Tokyo showed great interest in this and praised the invention for its epoch-making significance. Of course, this seal may be forged. As long as you take the stamped paper to the store, you can make an identical seal.

The products are creative and can be changed from cheap goods to high-end goods. In the watch kingdom of Switzerland, a kind of plastic watch named "Swatch" has sprung up suddenly and has been selling well in the market for eight consecutive years. Clever speculators suddenly found that speculating on Swatch watches is a new way to make money. For example, a new series of colored plastic Swatch watches can be bought for only 100 US dollars, and can be sold at a high price of 10 times the original price in a blink of an eye, with great income and low risk. No wonder buyers flock to buy. This watch was first listed in 1983, and now it has sold more than 1 100 million pieces. People who have never seen this kind of watch must be surprised. Why does a small plastic watch have such great magic? As it turns out, Swatch watches usually cost about $40 each. However, most of its product designs come from famous artists. The surface background color is very gorgeous. During this period, a painted snake, an abstract painting in Picasso style and even the whole watch were designed as small red peppers, which showed their individuality in grotesque shapes. Therefore, those few special watches produced to promote sales or commemorate a historical event are deeply ignorant and often called "artistic treasures worn on the wrist". 1in the summer of 992, a swatch of Picasso was auctioned in Zurich at a high price of $39,700, and a swatch of Palladino was also bought for $33,350. In the Swatch exhibition held in Venice in September, Kate Harlem, a designer with always chic style, introduced a set of four carefully designed Swatch watches with 1986, and the transaction price was as high as 15000 USD. Such a huge sum of money linked to a timer is really a valuable "plastic watch".

In short, the product is unique and can survive and develop in different types of products in different industries and similar products in the same industry.