Traditional Culture Encyclopedia - Photography major - Chinese goods mobile phone photography

Chinese goods mobile phone photography

According to the latest news, Leica broke up with Huawei and released its first smartphone Leitz Phone 1. In this regard, many netizens are worried about whether Leica's departure will affect the development of domestic mobile phones. In fact, the concerns of netizens are not unreasonable. After all, Leica has a strong strength in the camera industry. With its technical blessing, domestic mobile phones will be photographed in by going up one flight of stairs.

But I don't think we should worry too much. In fact, before cooperating with Huawei, Leica was not well-known in the domestic non-professional photography circle, but since cooperating with Huawei, it has become a minor celebrity. Moreover, Leica's application of its strength in the camera industry to the mobile phone industry seems a bit "super-class". After all, the main battlefield of the smart phone market is still focused on algorithms. There are already many "top players" in this track, such as China's flagship camera operating system supplier ArcSoft.

As a domestic light company, ArcSoft was founded in 1994 and has been deeply involved in the field of digital imaging for 27 years. From the earliest DV to the later digital camera to the mobile phone, it has been leading the industry. It is the world's top flagship camera system supplier, leading the algorithm industry, owning hundreds of patents in the photography industry and cooperating with many mobile phone manufacturers at home and abroad.

Recently, Coolpad, which caused an uproar in the mobile phone circle, teamed up with ArcSoft to install ArcSoft's deep customization algorithm on its new COOL20, so that a thousand-yuan mobile phone can also take photos of flagship machine, and the imaging quality is comparable to that of Huawei and Leica.

From the evaluation of many great gods, we know that the COOL20 is equipped with 48 million ultra-clear main cameras and adopts the deep customization algorithm of rainbow soft adjustment. The image is clear and textured, not losing Zeiss and Leica. The evaluation of the mobile phone house said that it brought many surprises in the night scene, and even let us see the most available night shooting performance of mobile phones below 1,000 yuan.

And Cool COOL20 supports night view mode, HDR mode, portrait mode and so on. , and can easily cope with all kinds of bad photo environment, such as backlight, blurred photos at night and so on. These are simply small cases in front of it. ...

Many EIS video anti-shake technologies are not available in the same file or even in some high-end machines. Cool COOL20, a 699 mobile phone, is actually arranged. This function is very practical. Today, when all the people are bloggers, it is really necessary to make a video Vlog to record life. Anti-shake function!

In addition to the combination of COOL20 and ArcSoft, as well as the excellent camera function, Coolpad is fearless of competition, and its confidence in maintaining the style of the king also comes from its strong technical strength.

It is no exaggeration to say that Coolpad is a legend in the airplane circle. Before entering the overseas high-end market, Coolpad dominated the whole mobile phone market, and CCTV also recognized it as "the first in the global TD mode 4G mobile phone market share". At that time, Apple could only fall behind.

This time, ArcSoft and Coolpad, two domestic giants, joined hands to show us the possibility of mobile phone photography in the future. At present, simple hardware has met the ceiling, and the competition in the future is the competition of camera operating system. ArcSoft will surely become the industry benchmark in the future. Leica and Huawei will be separated sooner or later. Instead of relying on other people's technology and being controlled by others, it is better for domestic brands to unite and create our own national miracle like Coolpad and Rainbow Soft.