Professional introduction to the School of Art and Design, Zhejiang Sci-Tech University

This major cultivates comprehensive talents with a broad knowledge base and masters basic theoretical knowledge in the field of advertising and communication marketing, as well as professional skills in advertising design and planning management. While cultivating the comprehensive quality of design management, this major pays special attention to training students in advertising design skills and implementation management skills. This major sets up courses and course groups according to the IDAS model. Students can choose one of four directions according to their professional development direction: brand planning and promotion, online advertising, film and television advertising, and commercial photography. Each direction and module focuses on the entire process of insight, planning, creativity, and execution.

The main courses include: sketching, color, basic composition, introduction to advertising, advertising planning, innovative thinking design, advertising copywriting and writing, market research and analysis, brand planning and maintenance, and marketing activity planning and promotion. Brand core image design, market research and analysis, advertising company management practice, comprehensive creative application of brand promotion, comprehensive creative application of online media, comprehensive creative application of film and television, comprehensive creative application of commercial photography, etc.

Graduates can engage in advertising planning, creativity, production, management and other design work in advertising companies, commercial photography agencies, film and television companies, Internet companies, media companies, Internet companies, planning agencies, publishing agencies, etc. and comprehensive management work. This major is based on a talent training model that combines industrial product art design with engineering technology, cultivating people who are proficient in modern design methods and application technologies, capable of engaging in product modeling design and the development and research of new products, and who have strong practical ability and Senior professionals with artistic aesthetic ability and the ability to engage in the design, development and research of related products in companies, enterprises and scientific research institutes. The main courses include: sketching, color, composition basics, product renderings, modern graphics, computer-aided design (flat, three-dimensional), basic design, design performance, product design basics, ergonomics, modeling materials and molding processes, products Design, concept design, etc.

Art Design (Furniture Design) (Art Category)

This major relies on the advantages in the field of modern industrial design knowledge and is based on the furniture professional talent training model to cultivate students who are proficient in modern product design methods and Senior professionals who apply technology and theory, have strong practical ability and artistic aesthetic ability, and are able to engage in the design, development and research of furniture and related products in furniture production and design companies, enterprises and scientific research institutes. The main courses include: sketching, color, basic composition, modern graphics, interior design, renderings, basic design, furniture design, computer-aided design (flat, three-dimensional), design expression, modeling materials and molding technology, furniture engineering design, furniture Styling design, ergonomics, etc. This major cultivates senior professionals with a solid foundation in art modeling and applied design, strong hand-drawing and creative modeling abilities, high artistic accomplishment and aesthetic ability, professional application skills and strong ability to read professional literature. The main courses are: sketching, color, basic composition, human figure drawing, expressive painting, sketching, computer-aided design, introduction to illustration, commercial illustration, picture book illustration, literary illustration, illustration derivative product design, illustration creation and application, public space Illustrations, etc. Graduates have certain comprehensive artistic creation ability and can work in enterprises and institutions such as art education, game networks, video advertising, product design applications, news media, etc., and are engaged in advanced application-oriented illustration creativity and related technical management, professional education, etc. , compound and entrepreneurial applied illustration professionals.