How to Promote Three Skills of Wedding Photography on the Internet

As a low-frequency consumption field, photography industry, especially wedding photography, only comes once in a lifetime. Getting customers is always the biggest headache for everyone. In today's internet age, customers will no longer go to the store directly as they did 10 years ago, and most of them need to get it online. Especially in today's rapid development of mobile phones, only by doing a good job of promotion on the mobile Internet can there be a steady stream of new customers.

Although everyone wants to do a good job in network promotion, there are too many channels and insufficient energy. Baidu, Dianping, Taobao, Meituan, Weibo and WeChat are all good choices, but after reading them, I found that tigers eat the sky and can't eat it. So let's talk about how to use these channels for network promotion today.

The essence of network promotion is nothing more than three links: first, get traffic from all directions; Then import it into your landing page to get customer clues; Finally, through customer service dialogue, invite into the store to realize the transformation. You will find that the landing page plays a connecting role in this process. If there is no landing page, the attracted traffic will not know where it falls, let alone be transformed. Therefore, before launching the network promotion, we must first determine our landing page.

1. Make a login page.

When it comes to landing pages, some people may not know what they mean. In fact, it is the foothold of new customers. It can be a form page, an activity page or your official website. Generally speaking, a good landing page needs to have the following two characteristics:

Rich content display: rich display can make customers better understand the brand and have a sense of identity.

Flexible interaction: form, telephone, lottery, etc. The more flexible the interaction, the more likely customers are to contact you.

So, how should we make a good landing page? The easiest way is to generate it through form software such as golden data, Mike or quiz star. However, they are very weak in display, and it is generally difficult for customers to identify with the brand. The interactive way is just to fill in the form, which is relatively simple and the whole is too light. The most complicated way is to build your own station. Although this method will be richer in presentation and more flexible in interaction, the cost is too high, and if the content is too rich, it is easy for customers to choose and the whole is too heavy.

Is there a way between the two? Can content display and interaction be just right? The answer is yes. Here I recommend Gift Sugar Network, which is a company specializing in WeChat marketing in the photography industry. All functions are free. Their landing page products can just meet the above needs.

It supports mixed arrangement of pictures and texts, and can be embedded into interactive components such as forms and telephones like a drawing board, and can be operated freely as needed. It can be used for promotional activities, shop introductions, etc. It is not only rich in content display, but also flexible in interaction, making it the best choice for landing pages.

Get traffic

The landing page is ready, the display and interaction are ready, and now the traffic is poor. So how to drain the landing page? There are two ways: free and paid.

Free way: the company's Weibo and WeChat official accounts, the employee's Weibo and WeChat friends circle, these are the core channels; In addition, you can also post in forums, post bars and so on, but from the current point of view, these channels are going downhill, with less traffic and often being deleted. Therefore, in the case of limited energy, it is good to maintain Weibo and WeChat.

Payment method: Although the bidding ranking is accurate, the cost is too high for small businesses to play. However, we can consider WeChat ads and today's headline ads. From the perspective of the number of users and the duration of user use, WeChat and today's headlines are the most eye-catching. Their understanding of users' preferences is more accurate, and the recommended advertisements are more accurate, and the cost is not high, which is worth a try. In addition to these two companies, Guangdiantong and Weibo Fantong are more mature and also good choices.

After all, free is doing it yourself, hard but saving money; Giving is spending money to let others do it. Is there any way to let others do it for free and let others help you spread it for free? The answer is also yes. In addition to being a landing page, Gift Sugar Network can also make micro-invitations and micro-albums for customers for free, and you can choose to embed the landing page behind it, so that after customers share it, others will naturally browse your landing page when browsing micro-invitations and micro-albums.

3. Effective transformation

I hope this article can help you understand: getting traffic-landing page-effective transformation, this network promotion trilogy.