Planning scheme of 2022 Qixi theme activities

In the ever-changing modern society, the system plays an increasingly important role. System generally refers to the social structure that regulates individual behavior through rules or operating methods. These rules contain social values, and their operation praises the order of a society. The following is the planning scheme of the 2022 Qixi theme activity I compiled. Welcome to share.

2022 tanabata theme activity planning scheme 1

First, the theme of the event "Tanabata is in Heyuan"

Second, the background of the incident

The seventh day of the seventh lunar month, commonly known as "China Valentine's Day", is one of the most romantic festivals in China. Throughout the ages, how many handsome men and beautiful women have wandered around the world with a pure heart and a desire for love, looking for the one they love most?

Yesterday, you may be alone; Yesterday, you were probably looking for someone you love. Yesterday, you may have been sadly intoxicated with the sweetness that has passed away. Today, please speak your sincere monologue bravely; Today, please show your true self bravely.

Here, you may meet, Yue Lao will be a matchmaker and find him/her to accompany you for life! On the occasion of "Chinese Valentine's Day", we will pass on the love classics of the Millennium with our actions and have a romantic night.

III. Purpose of the activity

1. Provide an acquaintance platform for unmarried single men and women in Heyuan.

2. Strengthen and consolidate the company's activity planning ability.

3. Effectively use activities to enhance the brand awareness of Heyuan City Life Network.

Third, the activity time is Tanabata night, that is, the night of August 16, 20 _ (19: 30 ~ 22: 30).

4. The venue of the event is the coffee shop (Baoyuan Bridge).

Verb (abbreviation of verb) is aimed at unmarried single men and women.

The publicity time of intransitive verb activity lasts for one week (August 10 to August 16). Preparations for the event.

1. Looking for two party hosts.

2. Commodity purchase: balloons (heart-shaped, round; Purple and pink), ribbons, flowers, candles, cardboard (blue and; Pink), transparent adhesive, double-sided adhesive, chocolate, small gifts (lovers' supplies, such as cups)

3. Prepare the required equipment scissors, microphone, stereo,

4. Collect romantic love songs (lettering)

5. The office staff is responsible for the registration and data management of the participants, and the registration is mainly based on online reply to the registration post.

6. Make the activity number plate (heart-shaped) in advance, with blue cardboard for boys and pink cardboard for girls.

Eight. Activity site layout

Make full use of the coffee shop's own venue, and the venue should be romantic and warm. 2. The colors of the whole room are mainly purple and pink.

3. If space permits, use balloons to form a circular arch at the entrance of the activity.

4. In the venue, decorate every corner of the venue with a purple and pink balloon as a group.

5. Every desktop needs a candle.

6. According to the site environment, visit some flowers (mainly roses)

Nine. activity

1. Staff should distribute number plates to participants and guide them to sit down.

2. The host made an opening speech for this activity.

3. Participants should briefly introduce themselves and give their names. The whole process plan takes 10 minutes.

4. Start to enter the game. A. "Back-to-back love"

(1) The game needs two people as a group, 1 male 1 female, and the host can call the number at will/team up freely.

(2) Two people transport the balloon back to back from the starting point to the finishing point intact.

(3) Time limit 1 min, the one with the most balloons wins.

(4) participate in the game ***4 groups, 2 groups at the same time each time B. "Call of Love"

(1) The game needs 4 people as a group, 2 men and 2 women, and the host can call the number at will/pair up freely.

(2) Four people face each other, and two people turn their backs to the audience. According to the words on the card presented by the host, oral expression can be made appropriately, but the words on the card are not allowed, otherwise it will be invalid; And two people facing the audience guess the words of the card according to their hints.

(3) When the time limit is 5 minutes, the one who guesses the most is victory. (4) Participate in the game ***2~3 groups, one at a time. After the game, get to know each other by yourself. 10. Activity expenses

1. The estimated total cost is 900 yuan. 2. Activity cost: 30 yuan/person.

Planning:

2022 Tanabata Theme Activity Planning Scheme II

Activity 1: "Tanabata" couples take sweet photos.

Viewers who buy more than two movie tickets can scan WeChat on the spot, pay attention to the official WeChat of "__20__" Studios, participate in the sweet photo-taking activities of couples on Tanabata, and wear couples' photography props for free. Professional photographers will take two sweet photos of couples on the spot and send them directly to the audience's mailbox. After receiving the photos, the audience will share them in Weibo and @ Beijing Meng Photography @ Beijing _ _ International Studios, and then get a pair of 12 inch fashion Ramina at the designated place.

Activity 2: Lucky Draw

_ _ Members can participate in the lucky draw by purchasing tickets with their membership cards, and have the opportunity to win the exquisite prizes provided by "Beijing Meng Photography". The highest prize is a couple photo worth 3,999 yuan and a personal photo worth 2,999 yuan. Viewers who don't smoke albums will also get a rose soap flower gift box worth 199 yuan!

On August _ _ of Tanabata, come to _ _ cinema to watch a touching romantic film and take a sweet photo of two people to commemorate the unique sweetness and romance that belong to two people!

Activity 3: Give creative paper cup illustrations to the boutique book bar.

On the same day, anyone who buys Tanabata sweet special drinks in Tanabata boutique book bar can get a professional illustrator provided by Booker Book Company to draw creative paper cups for you on the spot. You can also write a declaration of love on a cup for you, so that your love can last a lifetime!

Before and after Tanabata, couples can choose a variety of movies, such as _ _ directed youth fashion movie _ _, the latest masterpiece _ _, the romantic comedy starring _ _, the movie starring _ _ _, and the 3D imported blockbuster released a while ago.

2022 Qixi Theme Activity Planning Scheme 3

I. Background of the event

Tanabata is the most romantic day of the year. On this day, infinite tenderness is released, sincere desire and expectation wait for the answer, and the collision between hearts leads to eternal love in generate.

Tanabata is a typical Valentine's Day in China, but in recent years it has become a festival that young people in China look forward to every year. On this day, couples will arrange many activities to celebrate this special festival. In this way, Qixi Valentine's Day has become the peak of consumption. In order to improve their popularity, many businesses actively seize this opportunity and engage in various promotional activities. Similarly, we are no exception. We must seize this opportunity.

Second, the activity name:

Oriental Plaza "Love Around" Valentine's Day True Love Party

Third, the theme of the event

Rose mood, love you and me

Theme interpretation requirements: take "simple but impressive" as the design idea, combine the emotional process of lovers from acquaintance to love, and create a romantic, warm and strong Valentine's Day atmosphere through interactive games interspersed with programs, reveal the true meaning and expression of love, let people participate and enjoy it happily, and learn to express love, cherish love and care for love.

At the same time, it provided a stage for young couples to express their feelings and an opportunity for interactive get-together, created a happy scene of "love is around", triggered the thinking of "harmony and care", and then introduced the theme of this activity.

IV. Purpose of the activity

(1) On such a romantic day, we send sincere wishes with practical actions, and wish all lovers in the world will be well, grow old together and be happy.

(2) Improve the popularity of Oriental Plaza through activities, reflect the humanistic care of the Plaza, and enhance the brand awareness and reputation of Oriental Plaza in terms of lifestyle.

Verb (abbreviation for verb) time and place

Time: the seventh day of the seventh lunar month, 20__

Venue: Oriental Plaza Grand Stage

Organizational structure of intransitive verbs

Organizer: _ _ _

Organizer: _ _ _ _

Seven. activity

Mainly divided into the following four basic links:

Interactive games in each theme link are interspersed with guest performances to connect.

1, ★ unique, show love ★

Opening program: Love is Expressed —— Guests perform classic love songs in duet (omitted)

Interactive game: Love is interactive-Speak out your love loudly, the song Solitaire (male and female pull songs) (omitted)

Participants: the host and the couples selected on the spot.

Prop requirements: wireless microphone, small gift, whistle or small palm, etc. (omitted)

2.★ Unique Tibetan love ★

Connection program: Love is in the heart-guests perform modern dance (omitted)

Interactive game: Love is a surprise-mysterious gift, confession of truth (omitted)

Participants: people who want to surprise each other with their carefully prepared gifts on Valentine's Day.

Prop demand: gifts and flowers given by couples (omitted)

3, ★ Unique treasure

★ Connection program: Love is giving —— Love poem recitation or emotional story telling or sketch by guests or hosts (omitted)

Interactive game: Love lies in tacit understanding-the heart is in harmony, and the degree of tacit understanding between couples is tested through tests (omitted)

Love lies in being careful-one in a hundred, and testing each other's familiarity through the identification between lovers (omitted)

Love is to cherish-empathize, and simulate the scene to make couples feel the importance of each other's hearts (omitted)

Participants: enthusiasts and interested audiences.

Prop demand: multiple uniform couples' shirts. Looking for suitable couples can get a set of couples' clothes to wear in activities (omitted).

4.★ Unique and eternal love ★

Connected Program: Love Forever —— Guest of Folk Music Performance (omitted)

Interactive Games: Love lies in Commitment —— Declaration of Truth, Large-scale Solicitation, Affectionate Transmission and On-the-spot Report (omitted)

Love is in the same heart-through * * *, Qi Xin works together to overcome obstacles and build a love hut belonging to two people (omitted)

Participants: enthusiasts and interested audiences.

Prop requirements: building blocks, rubber ropes, baskets, tables, etc. (omitted)

Eight, organize the implementation:

1, activity organization

___

The planning of "only showing love", "only hiding love", "only cherishing love" and "only lasting love" shall be implemented by all organizations through consensus.

2. News public relations

_ _ _ is responsible for inviting the leaders of relevant guidance units,

And is responsible for contacting and organizing reports to news organizations.

It is planned to invite _ _ radio stations and other major news organizations to cover and report.

3. Capital goods:

_ _ Square provides funds for the event and is responsible for the venue arrangement and related matters.

Nine. Media publicity

Publicity mode: "TV media+online media+print newspaper+radio station+"

The activity site POP advertisement+leaflet was promoted in six ways.

Main media:

(1) TV media: Zigong TV Station, lifestyle channel, etc.

(2) Online media: Sina, Sohu, the activity homepage of Oriental Plaza, major campuses, etc.

(3) Printed newspapers: Wen Wei Po, Morning Post and Youth Daily.

Media plan:

Early stage: Publish theme advertisements in major newspapers, making Oriental Plaza the focus of attention from all walks of life.

Mid-term: carry out a series of publicity activities in Oriental Plaza, Wuxing Street and nearby universities to create a "business card" for humanistic care in the square.

Later stage: Take the square activity center as the main venue to carry out the Valentine's Day truth gathering activities to gather the popularity of the four parties.

X. site layout

In line with the theme of this activity, it mainly highlights the "romantic, warm and strong" atmosphere.

The stage is decorated with special ornaments, creating an atmosphere of meteors passing by, highlighting the romantic meteors carrying our pious vows across the sky, symbolizing "the wish of the heart and the stars". At the same time pay attention to the location of props for the development and interaction of the game. (Specific layout omitted)

A big "double knot" was placed in a prominent position on the main background board to show lovers' hopes and wishes for perfect love.

A large exhibition board was placed in a conspicuous position near the main entrance of the event site, decorated with roses to show the content of the event.

"Love" fence: Set up a huge "love" at the event site as a standing area for the audience. Consider leaving a small opening around love to facilitate pedestrians' entry and exit.

XI。 Preliminary preparation

1, personnel arrangement

2, material preparation

Twelve. Delayed continuation:

1, "Love in Commitment-A Collection of Truth Declarations" is a good follow-up report link.

2. "Valentine's Day Culture Exhibition Hall"

Thirteen. Activity budget

(omitted)

Fourteen Effect monitoring and evaluation

1, the theme of the event is highly consistent with the brand image of the mall. Combined with the theme of humanistic care, this activity highlighted the theme of "harmonious care" that the government, society and everyone are concerned about together, which can be described as "ambitious and innovative". In particular, the design of the activity plan is closely related to the characteristics of the brand image of the shopping mall, which can show the organizer's brand-new social public image in terms of humanistic care. Focusing on "True Love Party" from "humanistic care" and then deducing "humanistic care" from "True Love Party" can show a good social public welfare image. The square lacks such large-scale public welfare activities.

Especially activities with the theme of youth activities. For this reason, this activity is particularly helpful to reshape the fashion image of the square among the younger generation, and to link Wanda with activities with good public image such as "humanistic care" and "harmonious care".

2. The activity embodies a high degree of independent participation and plasticity. This activity will take the form of social couple registration and internal recommendation of the organization to maximize the level of activities and effective management. Activities focus on good participation, showing the unity of activities and participants' interests. At the same time, the activity design will combine the interesting characteristics and take into account the deep cultural concept, so that the content of the activity is rich and memorable, which can stimulate people's lasting attraction and thinking, make this activity a long-term brand project, have a positive image-building role, and be conducive to the multi-faceted and lasting follow-up publicity and reporting of news. Therefore, this activity will have a lasting impact on the participants and the public.

3. The activity will also effectively cooperate with the creation of the "Valentine's Day Cultural Corridor". It is suggested that if possible, the square should consider building a "lover's cultural corridor" to tell the origin and development of Valentine's Day, and at the same time collect various forms of photos and productions of "angel couples" and hang them in a conspicuous position in the exhibition hall so that their love can grow together with Wanda. In this way,

The activity is full of human touch and cultural atmosphere, which just reflects the image of square culture and fashion. The group photo of "Angel Couple" hangs in the long corridor, which not only reflects the long-term effect of the activity, but also reflects the mind and boldness of the square.

(The planning of the "Valentine's Day Cultural Corridor" will be planned separately. ) This activity can enrich the contents of the exhibition, serve as a foreshadowing and start, attract customers who are shopping and taking photos in the square, and greatly promote the publicity and display of corporate image.

2022 Qixi Theme Activity Planning Scheme 4

I. Purpose of the activity:

Enhance brand image, service and brand influence.

Second, the activity time:

August 2002 65438+2

Third, the theme of the event:

Silent years-true love lasts forever

Fourth, the theme elements:

Classic Valentine's Day discount service

Verb (abbreviation for verb) Subject description:

The theme highlights the grand theme of Valentine's Day in China, and Jin Jiali sends warm and romantic service wishes to customers.

Location of intransitive verbs:

Jinjiali storefront and surrounding areas

Seven, the theme of communication performance:

Run through the activities and form the main performance.

Effective interactive explanation and content exchange.

All supplies are marked.

All the publicity performances.

Social influence and word-of-mouth communication.

Eight. Expected goal of the activity

Goal 1: Establish a strong brand in jewelry industry with the help of the influence of activities during Tanabata.

Goal 2: Through this activity, the company's image and social reputation will be further enhanced.

Nine. Activity target: The activity location area is aimed at the crowd.

Appeal elements: warmth, romance and carnival.

X. Activity form: Warm, romantic, carnival and games are the main activities, which are in line with the theme of China's classical Valentine's Day on Tanabata. Close the relationship between the company and new and old owners and customers, establish the company's reputation and enhance customers' recognition of the company.

XI。 Specific activity plan

1: table tennis exhibition

Theme: The Secret of Attraction

Award: Most Attractive Award

Organization: Four groups of lucky couples/families were randomly selected from all the people on site. One person in each group is responsible for sucking table tennis from one place to another with a straw, and the other person is responsible for holding a tray or a small basket to hold the sucked table tennis for three minutes. The couple/family who smokes the most is the winner. The competition is divided into two rounds, with four groups in each round, and the winner can get the most attractive prize.

Person in charge: on-site host

The winner can get a beautiful diamond ornament from the company.

2. Beautiful love stories

1) When "Yuan" comes.

Choose customers or owners at random and tell their first wonderful acquaintance with her (him). Award: the most beautiful encounter award

Person in charge: on-site host

The winner can get a beautiful diamond ornament from the company.

3. The lady covers the red veil and ties the man.

2022 Qixi Theme Activity Planning Scheme 5

1. Activity background

Tanabata is a traditional Valentine's Day in China. As China people cherish China's traditional culture and folk festivals more and more, merchants publicize and speculate in a big way every year, and Valentine's Day on Qixi has become one of the festivals that couples must pass. On the occasion of traditional festivals, this event will cooperate with the organizers to create a rich festive atmosphere and create a warm and pleasant experience of making friends for the guests participating in the event.

2. Purpose of the activity

Mainly to render the atmosphere of Tanabata, enhance the affinity of organizers, and promote the interaction and hand-in-hand of guests through activities, so as to achieve good development.

Step 3 organize

___

Participate in the media

_ _ TV station

5. Activity information

Activity Name: Looking for "Love" Tanabata (reference, to be determined)

Activity date: August, 20__

Venue: _ _ Park

Number of participants: about 100.

6. Programme of activities

A. Preliminary preparation

Preparatory Committee: responsible for the preparation and smooth progress of the party.

Composition of the Preparatory Committee: _ _ The Alliance is mainly responsible for inviting the main person in charge of the organizer to assist in supervision.

The organizer counts the guest information and fills in the relevant party participation form (the' first experience game' used to make the first love).

Ask the guests to prepare a favorite small gift (used to exchange gifts or give them to their favorite objects)

B. Activity overview process (time reference)

17:00

The guests were present to sign in.

17:00- 18:00

Guest meal time

18:00- 18:05

The host announced the opening ceremony and introduced the guests present, participating guests and activities.

18:05- 18: 10

Speech by the host

18: 10-20__0

Participation in guest interaction time (participation in guest interaction)

20__0-20__5

The Party's Over

C. Setting of activity highlights

In order to reach the climax of the success of the party, three collective links were set up:

The first experience of love (preliminary pairing on the projection according to the guest information fed back in the preparatory period, choosing party partners, playing games and various game links for the guests)

Small exchange of love (exchange and send out the favorite gifts brought by guests, the second step of choosing the favorite party object independently, and set off a small climax of the party)

Cupid of love (please blindfold all the girls who have the right object, and the boys will hold a light kiss ceremony to further determine the object of holding hands, and win the couple's candlelight dinner award (to be determined), which will set off the climax of the party)

D. set up a small game area on the spot.

(China lantern riddle area, psychological game area, DIY favorite small gift area, wishing lamp area, etc. )

Set up a small game area to provide guests with a preliminary understanding and create a relaxed atmosphere. Through the combination of home party and away garden activities, arouse the enthusiasm of participants and enhance the sense of participation of guests.

Guo Xue Lantern Festival: A Lantern Festival Lantern Festival was set up in the venue, where guests can interact with solve riddles on the lanterns. The riddle is related to the theme of Qixi, and the guessed guests will get corresponding small gifts.

Psychological game area: a psychological test area is set up in the activity venue, and psychologists are arranged to do simple psychological quizzes and test analysis for the guests. At the same time, experts can communicate with guests to relieve the pressure at work.

DIY small gift area: The venue has DIY manual area, where you can make lotus lanterns and write down wishes, and you can also learn to make Chinese knots, origami, tie flowers and balloons. After completion, you can give it to your favorite object or as a souvenir.

Wishing and lighting area: There is a wishing and lighting area in the pool of the activity venue. Guests can make their own lotus lanterns and write down their wishes in the DIY manual area, and put lights in the lighting area. After nightfall, candlelight flickered by the pool, and the scene was warm and romantic.

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