Creative forms

Give me an example. Once upon a time, our planes were just planes and static. As long as the pictures were carefully retouched and the expressions were in place, it could be called a work. However, in the rapidly changing communication environment, people were surprised when moving GIF posters appeared for the first time. , can still be like this. This is the creativity that comes from breaking the traditional impression.

An example is the following set of works. A simple piece of paper becomes more interesting and profound by breaking through the flat pattern.

2. Cross-border association integrates parallelism

This method is relatively common in modern advertising and marketing. The most common method is to cross-border two brands, the more advanced one Career cross-borders, such as celebrities opening advertising agencies, celebrities playing e-sports, etc., but basically 80% of advertising people can think of these, and they are more just gimmicks and cannot be settled.

How to form a work?

Any two are combined to form a completely new thing. For example, in the following example, music + movie are finally transformed into a shot script on a staff.

3. Use imagination to graft everyday things

A more mysterious statement is that every thing can be seen more than ordinary people, that is, based on the original, use visual expressed in the form. In fact, we have seen this kind of creative expression in previous advertisements, such as Oreo’s Centenary Series posters, JD.com’s Miss Corner story, etc.

But to be honest, these can be a bit more imaginative.

Today I would like to share with you a work that you can’t help but praise after reading it.

4. Use new forms to transform old objects

This is like decorating a house. Before all the houses are decorated, they are messy and lifeless, but once they are installed, they are given the meaning of home.

This kind of creativity is suitable for outdoor use, putting new wine in old bottles, such as re-graffiti on mottled walls, re-packaging city taxis, or renovating city sidewalks and trash cans. into a cooler form.

Or, like the group of photos below, the contents are all paintings painted at bus stops by unknown local artists.