How to write the vision of the business plan?

? Corporate vision is the mission, vision and values of the enterprise, and it is a part that investors attach great importance to. So pay special attention to the writing of this part of the business plan.

Enterprise decision makers' hope for the future of the enterprise and their commitment to society. Peter F. Drucker thinks that enterprises should think about three questions: What is our enterprise? What will our enterprise be? What should our enterprise be?

Drucker is known as the father of modern management. His works have influenced generations of scholars and entrepreneurs who pursue innovation and best management practices, and all kinds of business management courses are also deeply influenced by peter drucker Thought.

Corporate vision needs to answer the following three questions: Where are we going? What is our future? What's our goal?

Corporate vision consists of two parts: core belief and looking forward to the future.

Core beliefs include core values and core purposes. It is used to define the basic values and reasons for the existence of enterprises. It is the most basic and lasting belief of an enterprise, and it is also the knowledge of members in the organization.

Future prospect is the strategic planning and hope of enterprise decision makers for the future. Excellent entrepreneurs often fine-tune the strategic planning of enterprises according to the specific conditions of enterprises in order to better realize the strategic planning of enterprises.