Does anime shop, who manages the theme of Totoro, make money?

If it's a theme restaurant, it's bound to make money, because there are very few people who admire it, and many people will visit it. But anime shop always says that he is not optimistic about the theme store of my neighbor totoro. The customers who will go to this store are usually anime fans like me and parents who want to find toys for their children because of the cute image of my neighbor totoro. But from the perspective of my anime fans, not only Miyazaki Hayao likes it, but also many people go to that store to sell everything. Anime shop can either buy totoro or buy other accessories from ACG. For parents, they are likely to feel novel and lead their children to find toys. However, children are fond of new toys and hate old ones, so it is not conducive to cultivating long-term customers from these parents.