What propaganda methods are there in photography?

The competition of modern photography is fierce. In China, photo studios all over the world have either reduced their prices or added various novel services. Some photo studios are very personalized through frequent promotional activities or colorful publicity and marketing, and their business is still very prosperous. Those studios that have been influential in the industry for many years have to break the previous concept that wine is not afraid of the depth of the alley, and the photography industry has entered the era of propaganda war.

Below, I will analyze several publicity methods on the publicity of photography, hoping to inspire you.

The first is the opening promotion. The newly-opened photo studio does a lot of promotional activities to attract people's attention. There is even a photo studio that opens once a year, and it is promoted at a low price under the guise of renovation and relocation.

This kind of publicity is more common, and a more personalized publicity method will leave a deep impression on customers.

Publicity methods 1 horizontal alliance

Horizontal alliance refers to joining hands with some well-known enterprises. Enterprises that provide products or services to customers can get studio coupons. When customers believe in well-known products or services, they will also have a high degree of trust in the photo studio. In this way, the photo studio can also expand its influence, and the business will naturally come.

Of course, the premise is that you have the ability to find a good partner.

Publicity Method 2: Show the orders.

Generally, photo studios will choose to hold a dynamic dress show or a static dress show at the entrance of a big shopping mall or the square of a commercial center on weekends or holidays. Professional models and professional hosts will host the venue, so that hesitant newcomers will be infected and impulsively pay the deposit in a very warm atmosphere.

Display orders are also increasingly used in horizontal alliances.

Publicity method three lottery

As long as the guests come to the studio to take pictures, they will have a chance to win the grand prize. Generally, the studio will prepare some exquisite small gifts to attract newcomers to draw prizes, or add some different styles of package shooting services.

Publicity method four implicit promotion

This is the method adopted by some high-end large-scale photo studios.

Generally, they keep detailed records of the guests who have spent in this photo studio, so they keep in touch with the old guests through business letters, telephone calls, etc., and give them some benefits or small gifts from time to time to let them constantly promote their photo studio. The biggest advantage of implicit promotion is the concealment of publicity. It is difficult for competitors to know the trend of their own studios, so it is difficult to carry out targeted competitive strategies. Moreover, with the continuous expansion of the customer base in the business, hidden promotion plays an increasingly important role.

In a sense, the profit of the studio is planned and publicized.