Career overview of digital video (DV) planner and producer

DV (Digital Video) is a camera that uses digital video format to record audio and video data, that is, DV camera.

Desktop video editing (Desktop Video) refers to a non-linear video editing system based on personal PC, as opposed to professional video editing. In 1996, DV cameras were launched in Japan and were initially used to capture home images. However, in just a few years, with the improvement of body performance and the development of computer supporting equipment, DV machines have become a very popular camera equipment for personal image production and even professional media. Young people all over the world are choosing DV To express their own images, companies and groups from all over the world choose DV for corporate promotion and capture memorable moments. A famous independent producer in the United States summarized the advantages of DV as "the ability to do things easily, cheaply, and freely." This is why young people and even professionals from all over the world like it. Because of this characteristic, DV is We offer a lot of possibilities and there is still a lot of potential yet to be discovered.

With the price decline caused by policy promotion and the application of DV becoming mature, DV cameras are rapidly gaining popularity in the Chinese market. A report from the DV China Technology Promotion Center shows that in 2003, 604,000 small video recorders were sold in the Chinese market, an increase of 57% from 2002; it is expected that domestic DV sales will reach 3 million units by 2007 - this number is the same as that in 2003. Total PC sales are similar. According to a survey by the tourism department, 3.2 out of every 10 people traveling abroad in my country carry DV players; according to statistics from a company in Beijing that mainly sells video tapes: in 1999, the sales ratio of professional video tapes and DV video tapes was 87% 1. It was 87 to 106 in 2000, 87 to 292 in 2001, and 87 to 375 in 2002. It can be seen that the development of DV machines and the number of users are also increasing at a rapid rate.

DV player user groups include individual user groups, social enterprises, institutions, and social groups. In some colleges and universities, public security organs, disciplinary inspection commissions, and inspection departments, DV equipment has been equipped in departments. A relatively good property management department even installs DV machines like DVDs in every community. Some enterprises and institutions even use DV as a means of corporate image promotion. With the popularity of DV machines and the rapid development of digital video processing technology, film and television production is not limited to the professional film and television field. The continuous popularization and application of DV cameras, non-linear editing equipment and film and television output equipment have made DV production more and more common. It is widely used in education, training, home entertainment, tourism, corporate publicity, meeting records, festive activities and many other applications. fields and occasions. Therefore, the demand for personnel engaged in DV planning and production will increase greatly. Practitioners in this profession are generally those who are familiar with photography, multimedia technology or audio-visual education. Most of them only have knowledge in one aspect such as photography, non-linear editing, traditional editing, directing or writing, and lack complete professional knowledge and skills training. To complete a good DV work involves knowledge in all aspects of film and television production, such as film and television director knowledge and DV program planning, DV camera technology and lighting technology knowledge, non-linear editing technology and stunt production knowledge, video editing knowledge, DV production process and specifications, DV output and disc burning technology, etc. Therefore, the training goals of this profession are to learn various practical knowledge in the field of film and television production, which has a very fine division of labor, and to carry out the overall planning and production of DV works. First of all, establishing a DV planning and production team of a certain scale will help the development of my country's digital content industry; secondly, cultivating various enterprises and institutions to plan, produce and manage DV works by themselves can improve production efficiency and production quality. It not only has positive practical significance for the development of my country's information and cultural industries, but also has far-reaching historical significance.

In the division of labor, this profession mainly includes: aiming to advance into the film and television industry, you can seek development in the professional field of the film and television industry; industrial and commercial promotion departments, training departments, multimedia production companies or advertising companies; purely for My spare time interests and personal cultivation are to improve my film and television appreciation level and writing; I am a self-employed person, running a multimedia and DV production studio.

Basically, China's colleges and universities have not yet opened courses on the system and use of DV digital art. DV digital art is a virgin territory in China, both in the education and job market, with unlimited development prospects! It is an area where pioneer youth are focused and enthusiastic! The training courses in some universities mainly focus on certain professional film and television technologies. A large number of DV training courses appearing in the market are aimed at amateurs. Most of the training content is aimed at the use, maintenance and repair of DV. There is still very little training on the overall planning and production of DV for commercial requirements. Due to the lack of such talents, ordinary enterprises and institutions often need to hire external personnel or directly select amateurs without professional training to complete the planning and production of programs. Although the former is professional, the cost is very high; while the latter, although the cost is lower, the work is very casual, highly personalized and lacks professional skills. The main trainees for this position are: publicity personnel from enterprises, institutions and various colleges and universities, technical personnel from television stations at all levels, students majoring in audio-visual education and educational technology, corporate training instructors, etc.

China's radio, film and television industry employs more than 3 million people, of which film and television shooting and production personnel account for more than 30%. Estimating that DV production personnel account for 1/10, the total number of DV production personnel is about 100,000. This does not include the training of urban residents in this skill. basic needs.

Today's film and television industry is in an era of fierce competition. With the rapid development of computers and telecommunications, film and television production and multimedia have become integrated. The demand for moving images in all walks of life has greatly increased, especially large companies and institutions, which have established media production departments one after another to use moving images to carry out image building, product promotion and promotion, internal management, employee training and other activities. In the past two years, multimedia companies have sprung up one after another, specializing in advertising film production, documentary shooting, corporate promotion, multimedia teaching, mutual aid program production, etc.

According to China's plan to stop broadcasting analog TV in 2012 and switch to digital TV, the demand for digital DV programs (in terms of quantity and quality) will increase exponentially, so there is a need for DV planning and The demand for production talents is also more urgent, and digital video (DV) planners and producers have good career development prospects.