What are the characteristics of advertising photography?

Advertising photography is a kind of photography form specially used for commercial advertising purposes, which has the following characteristics:

1. Display of products or services: The main purpose of advertising photography is to display products or services and highlight their characteristics and advantages. Photographers need to present the best image of products or services through composition, light and color to attract the attention of the target audience.

2. Creativity and visual effects: Advertising photography pursues creativity and unique visual effects, and creates attractive pictures through photography skills and post-processing. Photographers can use special lighting effects, build elaborate scenes or use visual symbols to enhance the expressive force and attraction of advertisements.

3. Specialized equipment and technology: Advertising photography usually requires the use of professional photographic equipment and accessories to obtain high-quality image effects. Photographers may use advanced cameras, professional lenses, lighting equipment and post-processing software to ensure the clarity, detail and color reproduction of advertising photos.

4. Customer demand orientation: advertising photography serves customers, and photographers need to understand customer needs and brand image and turn them into specific photographic works. They need to communicate and negotiate with customers to ensure that advertising photography works can achieve the expected results.

5. Storytelling and emotional expression: Some advertising photography works try to attract the audience's attention through storytelling and emotional expression. Photographers may use symbols, scene construction, character expression and other elements to convey the core information and emotions behind products or services.

6. Commercial purpose and marketing orientation: Advertising photography exists for commercial purposes, aiming at promoting products, services or brands. Photographers need to integrate the consideration of commercial marketing into their own photographic works in order to achieve the purpose of marketing and the effect of market communication.

Generally speaking, advertising photography pays attention to product display, creative expression and commercial effect, and requires photographers to have professional technical and creative abilities, as well as sensitivity to customer needs and market trends.

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