What matters needing attention in layout design _ Layout design method

Layout design is the core part of graphic design, which arranges all the elements of graphic design in an organized and purposeful way. Layout design is an important means of visual communication, which combines all kinds of words, graphics and TINT that undertake the task of information transmission, making the picture a relaxed, rigid, flexible and dramatic stage. Layout design is an artistic design to meet the needs of more information dissemination, artistically treat the carrier of information dissemination, and make it vividly and efficiently convey information. It has extremely high aesthetic value and economic and practical functions. Next, let's discuss the main points of layout design.

Layout design form

Layout design is closely related to artistic expression, and the application of aesthetic expression can bring people different aesthetic feelings. It is mainly expressed by means of rhythm change, symmetry change, contrast change, proportion change, order change and virtual reality change.

① Balance and symmetry. One of the most common means in layout design is the use of balance and symmetry, which generally exists in different layout designs. In the process of practical application, it is easy to get people's recognition and stabilize people's thoughts and emotions by using this symmetrical expression.

(2) Network format. Grid composition forms a design form by dividing the whole layout into various grid areas. You can not only create regular graphics, but also use invisible grid lines. For example, creating irregular edges and blurring the boundaries between different graphics will produce vivid effects, which is a novel layout design style.

(3) blank space and virtual reality. Blanking technology does not mean leaving a large area of white, but creating a single visual effect by using colors with higher brightness. The application of blank space in design is to highlight the design theme, which can be text or graphics. This design method gives the audience a different visual experience. In layout design, there is also a design method that highlights the theme, that is, the use of virtual and real. In layout design, the boundary of the shape can be blurred, which is the same as the large aperture made in photography, creating a blurred background, and the color can gradually fade or gray.

④ Order and variation. A successful layout can bring people visual comfort and is conducive to people's recognition and understanding. Therefore, the layout designer must pay attention to certain order and organization in the design. This effect can be created by using "variation", so the application of variation in design can achieve unexpected results. Layout design should show a certain degree of organization as a whole, and use variation techniques in a certain part of it, which is not bound by laws and has rich forms, such as frame method and the same color system method.

⑤ The unity of the whole. This design method is more common in multi-page design or series design, and is good at using the same characteristic elements in the design process and recombining them. For example, the application of the same graphic frame in decoration can make people have the same visual feeling and create the same composition form, which can be applied not only to the external decoration of graphics, but also to the combination of colors.

Layout design steps

Layout design is a formal language exploration activity, but it closely matches the characteristics of the content to be expressed. All the techniques are to convey the content elements clearly and vividly, and arrange them with pleasing organizations, so as to better highlight the theme and achieve the best appeal effect, instead of seeking content for form or form.

① Establish the theme. In graphic design pages, there are often a lot of visual design elements. In order to express the theme clearly, we must first determine the ideological content of the theme. If you want to highlight the theme, you can't design all the design elements on the same balance, or change the color or form to emphasize individuality.

② Classify similar elements. In design drawings, in order to clearly express intentions and accurately convey information, the explanations of pictures and words must be put together. In the design process, similar information should be consciously placed in the same area, and it is not easy to have too many different elements. Too much is a mess.

③ Skills of adding information. If a leaflet with too many visual elements is designed, the theme is established, and all kinds of information are arranged in different areas reasonably, and the important information content can also be prompted appropriately. For example, pictures can be cut into different shapes, and the prominent shapes around them can be bright colors. Words can be enlarged or changed to create different visual effects and enhance visual impact.

(4) Layout design should also be assisted by sketches. In layout design, don't ignore the role of sketches. Through sketches, designers can have more imagination, generate more inspiration and make the picture more innovative and energetic. Keep drawing and writing on the sketch. Any idea you can think of can be drawn on the sketch. For designers, no matter what kind of design, it is very beneficial to have such habits, so that they can constantly innovate in sketches and form their own design styles and characteristics.

⑤ Refine the design sketch. In the design sketch, we must eliminate some relatively poor ideas, choose the most suitable layout style, and further study the shortcomings and deficiencies in the picture to optimize the layout design scheme. In a word, layout design is to let visitors enjoy the aesthetic feeling while accepting the information that the author wants to convey. In the end, it is to make the layout clear and orderly, highlight the theme better with pleasing organizations, and achieve the best appeal effect.