How to make hand-painted supermarket posters-how to typeset-POP hand-painted posters?

Pop poster design skills Compared with other advertising forms, POP posters have the advantages of simple and quick production, low material price, fast production speed, direct information dissemination and various forms. The production of posters not only exercises the practical ability of hand drawing, but also exercises the typesetting, color matching and modeling of advertisements. POP posters are mainly made of card paper with various tools, including pencils, Gou Xianbi, markers, markers, paints, rulers (straightedge, triangle ruler, cloud ruler, etc. ), etc. The following are your recommended pop poster design skills.

1POP poster layout design

Layout design, that is, composition, refers to conveying commodity information clearly and quickly to people in a relatively short period of time, so as to achieve the purpose of profit. The content displayed in the poster needs to be dealt with in reality, proportion and tone to achieve the publicity effect. The most important thing for a beautifully-made poster is the layout design DD, that is, the advertising content is made reasonably and vividly on a certain size and size of the layout, and the layout is reasonable to attract consumers' attention, so as to achieve better sales purposes. Layout design is to reasonably arrange the relationship between primary and secondary content and color. In composition, we should make full use of visual laws to highlight key points, give posters a sense of direction and order, and guide consumers to look at what first, then what, and what is the key point. Pay attention to the blank space in the poster. The general ratio is 3: 7 or 4: 6. Composition is also a division to achieve the ideal layout effect. Image segmentation mainly depends on lines or surfaces. An excellent poster work is mainly reflected in the coordination and change of each part after the picture is divided. Usually, the layout segmentation of posters is divided into horizontal segmentation, vertical segmentation, vertical and horizontal cross segmentation, variability segmentation and so on.

Experiments show that when people watch a certain visual point, their eyes will soon focus on this point and remain motionless. Using the principles of emphasis and attraction, contrast and blank, balance and change, movement and rhythm, the layout of posters is scientifically designed. The contents of the poster mainly include: title, text, illustrations, borders, etc. Its production steps are usually typesetting, 3d drawing and 3d coloring.

The subtitles in Popper's works are very important visual communication, so it is necessary to outline the most important subtitles in his works. Usually, poster POP fonts include movable type, orthographic type, soft type, chubby type and hollow type. Movable type is the simplest and most commonly used font. The structure of POP font grasps several points: the strokes are vertical and horizontal, and there are almost no smooth strokes. In the process of typing, you can use the method of drawing a grid, try to fill the grid with words, lengthen the strokes, and make the blank parts as little as possible. You can frame, core or overlap text, but not too complicated. Neat pictures are more attractive to consumers. For example, in the poster, you can make some artistic design of fonts to highlight the theme, such as adding borders, color contrast, deformation and so on. When highlighting the preferential price of products, we can strongly compare the original price and the current price in size and color, thus attracting consumers.

Illustration is a very important part of the poster, with strong intuitive and enlightening characteristics. With the rapid development of economy, people seem to be very stingy with their time to understand words, so the accurate expression of illustrations plays a decisive role in the success of posters. There are many kinds of advertisements in the market, and the illustrations with beautiful personality can instantly attract consumers' attention. Illustrations can be paintings,

Take pictures of ...

Clip art, the image of the work can be a two-dimensional or three-dimensional image drawn by plastic arts, or an abstract expression of subjective will, but it must be consistent with the content of the poster. Illustration styles are diverse, such as realistic style, decorative style, cartoon style, etc. The deformation, exaggeration, suggestion and innuendo of each style can attract consumers' attention more. Through reasonable layout design, making full use of the combination of illustrations and the accurate expression of titles and words are important factors to achieve good publicity results. The commonly used techniques of illustration are watercolor, gouache, acrylic, inkjet, marker, black and white, colored pencil, clip art, photography, computer drawing and so on. However, for most supermarkets, hand-drawing is a cheap and quick method, so markers are the most commonly used.

Creation method of 2po poster

Poster creativity is an artistic expression that highlights the sales content. The main purpose is to guide and persuade consumers to consume and sell goods or services in order to expand profits. A good creative method must first have a deep understanding of the product itself, such as the purpose of the product, the target population and so on. From the standpoint of consumers, understand consumption habits, so as to guide consumption. For example: ① The supermarket has made a poster of a certain brand of mousetrap, which shows that a mouse was caught in the mousetrap while stealing. The mouse micro-expression painting has increased consumers' attention and consumption. (2) a watch should highlight the waterproof effect. When designing posters, animals such as fish or turtles can use humorous words to bring the happy expression when the watch swims, which can bring consumers a relaxed and humorous feeling and enhance their desire for consumption.

3POP poster content should grasp consumer psychology.

Consumers' psychology affects their consumption behavior. There are many factors that affect consumers' psychology, including gender, age, mood, hobbies, occupation, environment, income and so on. POP posters have limited space. If the poster design method fits consumers' psychology and attracts consumers directly, the effect may be better. For example, when a brand of milk is promoted, the title in the poster should highlight the green health of milk, and at the same time, it can draw a scene in which a milkman wearing a supermarket logo directly milks a cow listening to music, and highlight the affordable price. Humorous cartoon posters can attract children, and the concept of affordable environmental protection can attract more housewives. The visual effect of accurate advertising concept is better than a thousand words.

Color application of 4POP posters

POP posters play a guiding role in consumers' consumption, and visually meet consumers' needs for practicality, aesthetics, emotion and price of products. As an important factor in advertising performance, color is closely related to consumers' physiological and psychological reactions. Color affects consumers' consumption mood and plays a vital role in the sales of goods. Therefore, when making posters, we should take the image color of goods as a consideration standard. Research shows that color can stimulate people's desire to buy. Taking five kinds of products as examples, their functions are: drug 12.2%, food 52%,

Make up/make up/make up/make up/make up/configure/make up/make up (a bed)

Products 29.3%, clothing 38.6%, machinery 17.2%, etc. Even for strollers and drinks, the influence of color accounts for about 1/5 of the selection rate. Therefore, reasonable and clever use of color can better induce consumption. For example, when summer comes, supermarkets will highlight many cold drinks or popsicles. When painting posters, you can choose refreshing colors such as cyan, blue and green, which can make consumers feel cool. The sale of ice cream can make consumers want to taste it in orange and yellow. Warm colors have a sense of progress, while cool colors have a sense of retreat. In posters, eye-catching colors are generally high-purity colors, and the secondary parts are low-purity colors. Due to the special properties of color, the same tone will have both positive and negative effects.

With the development of the times, binary advertising is developing to ternary advertising, and the future POP will be more cultural, social and entertaining. As a "face-to-face" mode of communication, POP can introduce consumers into products, provide strong development for brands and sales, bring employment opportunities to more vocational college students, and gradually become a new consumption for art lovers.

How to typeset POP hand-painted posters? First, the layout: also known as typesetting, first decide whether it is straight or horizontal, and pay attention to leaving space around when writing, so as to avoid the layout flying, not concentrated enough, giving people the feeling of shoddy. Secondly, the font size, style and color matching of the whole layout should also be considered.

Second, the main title: This is the focus of POP, which can best keep the audience's eyes. Therefore, the font must be eye-catching, eye-catching, clear and easy to read, and the number of words should not be too much. 2 seconds to finish reading.

Third, subtitle: if the main title can not fully explain the content, or in order to make the content more attractive to the audience. The supplementary explanation of subtitles is necessary, so subtitles have the function of making the finishing point. But if the main title can't attract the audience, then the audience will not be interested in reading the subtitle. This popular design is a failure. To be clear, only when the audience's eyes can shift from the main title-subtitle-the explanatory text of the specific content can such a POP succeed.

4. Explanatory text: Explanatory text is a copy that fully explains the content and purpose in hand-drawn POP. When writing, you should pay attention to:

1, concise and to the point, to avoid sentences that are not fluent.

The most attractive information should be written in front to induce readers to continue reading.

3. The number of writing lines should be within 7 lines as far as possible, and each line should not exceed 15 words.

Verb (abbreviation of verb) icon: POP expressed in words is monotonous. Illustration is a good way to adjust, but it should be avoided as much as possible.

Sixth, decoration: decorative frames and pattern shading are common methods. Among them, the modification of words is very important, but it should be noted that large characters without modification will appear monotonous, and too many small characters will hinder reading. Although POP advertising is not "extensive and profound", it is difficult to learn and master, and it is not a mystery that can be completely explained in a few words. Let's write here for the time being, and hope to discuss it in detail later.

How to design vitamin e POP poster about pop

It is the abbreviation of English, which means "selling point advertisement". Its main commercial purpose is to stimulate and guide consumption and enliven the atmosphere of shops. Her forms include outdoor signs, exhibition boards, window posters, in-store tables, price lists, flags and even three-dimensional cartoon models. POP is often used in short-term promotion, with exaggerated humor and strong colors, which can effectively attract customers' views and arouse customers' desire to buy. As a low-cost and efficient advertising method, POP has been widely used. Production forms of>& gt& gtPOP: The production forms of POP include color printing, printing and hand painting. With the development of computer software technology, it shows beautiful and efficient advantages in artistic design and application, and can even imitate the graffiti effect of hand-painted artistic glyphs to the fullest, and can receive and dial LOGO pictures from digital cameras and scanners. Especially suitable for fast, efficient and low-cost production of selling points with large demand for POP. Application of>& gt& gtPOP: POP is mainly used in supermarkets and various retail terminal stores. At present, most large supermarket stores are printed into a unified template, and then the artist fills in the text content according to the requirements to meet the different use needs of boutique counters, which is very flexible and timely. Therefore, the general simple hand-painted POP is not competent and must be mass-produced in a modular way. At present, there is a trend of brand chain operation in product stores, and many of them operate synchronously with brand operators and manufacturers in product organization structure, promotion plan and store style. However, in the use of POP, many still advocate different copywriting and provide different discount information. Some stores even use yellow paper to write posters such as "good news" ... This obviously does not adapt to the trend of brand operation. Perhaps brand suppliers should consider more at this point.

POP hand-painted posters commonly used tools

To draw a beautiful POP poster, you can use the following tools to mix and match, and you don't have to use a specific tool. These are the basic tools for completing POP hand-painted posters, which can be bought in art stores or bookstores:

1. colored pen: there are two kinds of pens, namely, open-angle pen and round-headed pen.

2. Mack pen: A Mack pen, with two kinds of pens, i.e. corner pen and round pen, and three kinds of solutions, i.e. alcohol, water and oil.

Third, powder and crayons.

Fourth, pastel pen.

5. Colored pencils and sketch pencils.

Six, watercolor, poster color, round or flat marker.

Seven, brush, ink, color Dan.

Eight, pen knife, art knife, round knife, styling scissors, scissors.

Nine, double-sided tape, lipstick glue, transparent tape, paper tape, glue, photo glue, Taiwan Province Province glue.

Ten, cutting board, cutting steel ruler (30 cm, 70 cm, 100 cm each), small ruler, wave ruler, soft ruler.

Xi。 Compass.

Twelve, needle pen.

Thirteen, like white, correction tape, white paint pen, gold paint pen, silver paint pen.

14. Handbags and paper reels.

Combination factors of hand-painted POP posters

The combination factors of hand-painted POP posters can be roughly divided into the following categories:

I. Illustrations

(1) Theme Style

(2) Decorative style

(3) the overall question type

Second, the copy

(1) title

(2) Key tips

(3) content

How to write hand-drawn POP characters well

First, practice spelling and "draw bones".

Second, write with a hard pen → write with a round pen → write with a corner pen → practice with a soft pen.

Third, from top to bottom, from left to right, practice turning pens and joints.

Fourth, creative font practice.

5. Grid space allocation.

Sixth, font decoration.

Seven, reading.

Eight, first font → big poster → plane poster → three-dimensional poster → three-dimensional object

Seven, the use of computers and art.

In addition to hand-painted POP posters, computer-generated draft posters printed by color inkjet printers are also common recently. In addition to the overall output by computer, the characters printed by computer can also be used as a tool for producers who are not good at writing POP fonts during the day. With the use of computer software such as CroalDraw, Pagemaker and Quack, we can get many different computer words.

Marketing of hand-painted popular posters

Just because you wrote a POP poster doesn't mean the poster is successful. Time limit, the duration of posting and the location of posting all affect the effectiveness of this poster to convey information. If you make a very beautiful poster, and the posting time is only one day, and the posting place is not where the target audience can see it, then the effect of the poster is wasted. Hand-painted POP posters should not only be beautifully written, but also be carefully shot, because it takes a lot of effort to make them.

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