A brief discussion on the workflow of accepting orders for commercial photographers, newbies remember to bookmark it

In recent years, the rapid development of the times has led to the rise of the photography industry. There are many development directions for photography, of course the most popular one is commercial photography. Becoming a professional commercial photographer is the dream and pursuit of many photography enthusiasts. But becoming a commercial photographer is not that simple. It requires a long period of time and experience, and then you learn business skills, including a complete set of commercial order-taking processes in the future. Then you know what the workflow of commercial photography orders is like. ? Next, Yidian Photography will take you to find out more about it.

1. Understand the customer’s expectations and requirements

Understanding the customer’s basic needs and expectations is the first step to start negotiating with the customer. Because you can never know the customer's thoughts at once, and even the customer himself is not very clear, so this is where the photographer must show his professionalism and guide the customer to draw up some basic plans. After discussion, they can review the required shooting time one by one. and cost, which can effectively avoid future disputes and maximize the interests of both parties.

2. Understand the purpose of the photo

When discussing the pricing of commercial photography, it is worth discussing the purpose of the work or finished product. For example, magazine announcements, light box ads, TV movies, online media or image ads, etc. The advertising methods for these purposes are different, and the prices and costs are also very different. Even the same creative idea can be used on different platforms. Different worth. Therefore, understanding the basic positioning of one's own work is the only way for commercial photographers to increase their worth.

3. Give a reasonable quotation

After all communication and discussion, you can consider your own physical strength, time, transportation, software and hardware costs, and make a system cost estimate. When making a quotation to the customer, the main things to consider are the difficulty of production of the advertising content, the length of execution time, and the post-production time, etc. Under the comprehensive consideration of the costs of multiple parties, a reasonable quotation is given to the customer. After the customer agrees to the quotation , the construction start date must be carefully confirmed, and both parties to Tongshi Century must sign a contract to ensure the rights and interests of both parties.

IV. Preliminary preparation and excellent technology

According to the results of early communication, prepare the required software and hardware facilities, and at the same time, conduct sketches and scene inspections of specific shooting plans. You must be able to use lighting rationally, have a high commercial aesthetic, and know how to match colors to look good. In terms of lighting, color, and spatial relationship, props and scenes, you need to have strong hands-on skills to match beautiful scenery.

5. Select photos and documents

During many shooting processes, many customers will assign representatives to watch on site and make some suggestions and requirements as the shooting progresses. Once the client finds a photo that meets their expectations, the photographer can continue to take a series of photos relying on a similar style and approach.

When the shooting work comes to an end, the client can personally select some photos on site and record them in writing for the final document handover process. If the customer finds that there are missing or insufficient parts, there is also an opportunity for on-site processing and re-shooting to improve the efficiency and satisfaction of the cooperation between the two parties. It is best to use this as an opportunity to establish a long-term and stable cooperation.

6. Post-processing

As he becomes more and more familiar with the early stage of shooting, a very good commercial photographer must be able to control the post stage, so commercial photo editing Artists must have strong editing capabilities, and there is usually a lot of room for re-creation in the later stage. If you cannot achieve it in the early stage, you have to realize it in the later stage, so you must do a good job in the post stage and use the later stage to realize the perfect picture in your mind. . In this way you will be a very competitive commercial photographer.

As a comprehensive service company that integrates professional photography, design, photo editing, video, portraits and services, Yidian Photography is committed to providing one-stop shooting solutions for self-employed individuals, businesses and enterprises. , helping customers create commercial brand value and create more valuable visual presentations