What does the rhythm of graphic design mean?

Emphasis on rhythm is not uncommon in life. Rhythmic music is good music. Rhythmic movies can reflect the ups and downs of the plot, and graphic design also needs to reflect the rhythm of the picture. The organic combination of plane elements can control the emotions of viewers, create a colorful aesthetic space for viewers, and obtain continuous and carefree visual enjoyment.

From the visual process, people's reading habits are from left to right and from top to bottom. The viewer's eyes first see the upper left corner of the page, and then gradually look down. The overall design of graphic works should organize the visual elements in the picture in an orderly way, keep the content continuous and spaced, form various visual effects, and constantly give viewers a refreshing sense of rhythm.

All graphic design should be attributed to the treatment of modeling, which includes elements such as shape, line, texture, text and picture. The choice or making of shape, for whatever purpose, should be considered as carefully as possible. Every shape, no matter how abstract or simple it looks, conveys meaning.

Color is a very useful communication tool. The meaning conveyed by color is also extremely subjective. Through the collocation changes of hue, purity and lightness, the reader's senses are constantly stimulated, and the staged sense of rhythm is cultivated, so that the reader can be linked in the whole reading.

(2) Text is an essential visual expression element in design, and a basic task of text arrangement is to analyze and spread the intonation, rhythm, logical structure and size of text, which all determine the possibility of its arrangement. Characters strongly promote the communication between design features and design emotions, and different fonts, font sizes and alignment forms will directly affect the continuity and effect of works.

(3) Pictures play a very intuitive role in design, which provides visual contrast for words, helps to attract the attention of the audience, and also establishes an internal connection for the experience described in written language. Pictures not only convey information, but also allow viewers to enjoy beauty. Recommended reading: four characteristics of visual process! Step by step!

Change is the concrete means of expression of rhythm, and progression is the way of presentation of rhythm. The direct effect caused by the means of rhythm expression can be roughly summarized as speed, strength, tension, relaxation and tranquility. In graphic design, the differences in arrangement, color and size of various elements will lead to visual and psychological tranquility and restlessness.

The elements of layout space include points, lines and faces.

① Points have the characteristics of attracting attention, focusing inward and radiating outward at the same time. Points can not only form the center of the picture, but also be combined with other forms to balance the picture, fill the space, embellish and enliven the atmosphere of the picture. Points can also be combined to set off the main body of the picture.

The basic feature of lines is connection, which connects the various areas in the composition. Lines are different from points, and the essence of lines is movement and direction. The inherent dynamic characteristics of the line are far superior to the static characteristics. The form of lines in the layout is very complicated, including solid and dotted lines with definite form and visual streamline in space.

Each line has its own unique personality and emotion:

■ Vertical line, full of vitality, strength and extension.

■ Horizontal line, stable and quiet.

■ Geometric curve, balance, reflecting the beauty of rules.

■ Slant line, full of sense of movement, strong sense of movement and direction.

■ A dotted line with rich changes in direction.

To make rational use of lines, we must first understand their above-mentioned "personality", and then choose the appropriate expression according to the content to match the rhythm of the picture.

③ Faces occupy the largest area in space, so they are more intense and vivid than points and lines visually, and have distinct personality characteristics.

Face is the sublimation of points and lines, which has rich spatial levels and plays a role in setting off and deepening the theme. The density of points or the repetition of lines can be transformed into surfaces, and they can be transformed into each other. Mastering the characteristics of human face can make it better serve the rhythm of the layout.

Hue refers to the ontological characteristics of a color, such as red, green and blue. The combination of different tones can make viewers feel different rhythms. The combination of tones can be divided into three categories:

■ The combination of the same hue and similar hue can show a feeling of introversion and stability. If strongly opposed colors are not used in color matching, the combination of similar colors can form a stable atmosphere.

■ The collocation of complementary colors emphasizes the opposition of colors, which is very strong and shows a bright and energetic feeling.

■ A variety of different tone combinations, this full-tone contrast can also reflect the feeling of freedom and unrestrained.

Light color makes people feel soft; Dark colors make people feel tough; Bright colors give people a light feeling; Dark colors give people a heavy feeling.

(2) Brightness, which indicates the lightness and darkness of colors, is an important aspect of color contrast. Due to the contrast of lightness, its visual function also has its own characteristics: bright tones give people a light and soft feeling. Improper application will make people feel tired and cold; The brisk tone gives people a simple and solemn feeling. If it is not used well, it will also cause a dull and boring feeling. Low lightness tone gives people a heavy and mysterious feeling, and can also constitute a dark and sad tone.

The core of text arrangement is to give all kinds of information a certain order and establish the hierarchical relationship of information. For example, designers treat information in the same way, indicating that the information reflects and expresses the same information. Designers must visually classify information effectively, so that viewers can recognize it, and let viewers know how to relate all kinds of information, and maintain a certain sense of rhythm by combining with other elements.

In all composition strategies, how to make the picture vivid and refreshing? The key is to form the contrast effect of visual elements. The picture effect of an image also follows the same principle. By changing the size, shape, color and spatial sorting, the contrast effect of the big picture can be obtained. Designers must selectively combine the image style with the design theme, and convey the theme information appropriately with the help of the characteristics of each style.

Rhythm can control and mobilize our emotions. By using the same form or the same symbol, we can achieve a sense of visual familiarity, which can keep the audience interested in reading. Even when reading stops and starts again, we can recall what we have just read according to the rhythm law, thus playing a connecting role and better helping the viewer understand the design content.