The meaning of 315

315 is the complaint department, and this date was chosen based on the fact that former US President John F. Kennedy put forward the famous "four rights" of consumers for the first time in the "Presidential Special Address on Protecting Consumers' Interests" published in the US Congress on March 15, 1962, namely: the right to obtain consumer safety; The right to obtain consumption information; The right to choose commodities freely; The right to legal appeal.

Since 1983, every year on March 15th, consumer organizations all over the world have held large-scale activities to publicize consumers' rights and obligations through various forms and media, showing consumers' power.

After China joined the International Consumers' Federation in September 1987, in 1988, it formally proposed the theme of commemorating 315. Before that, it was held on March 15th, 86 and 87, but it was not explicitly proposed at that time. Only in recent years, with the increasing awareness of consumers' laws, has this festival really surfaced in China. For counterfeit agricultural materials, China has been severely beating them for a long time. 3.15 is the day to crack down on fake and shoddy products and safeguard the interests of consumers.

A few days ago, some reporters and enterprises with ulterior motives distorted the facts, made malicious slanders and attacks on the legal establishment of the 315 complaint network on the Internet or TV media, and questioned the purpose of the site's filing and registration without investigation, which seriously damaged the objective and fair image of the 315 complaint network and caused great losses in economy and reputation. In this regard, this site reiterates that 315 Complaint Network is an industry website established according to law and has a fixed office space. According to the relevant regulations of the Ministry of Information Industry, it has obtained the Internet record number "Guangdong ICP preparation 566738" and "business license Guangdong B2-26524". We strictly abide by the rules and regulations of the Internet and adhere to the principle of fairness, impartiality and openness. For any false statement that deliberately distorts the facts, this website has started to collect evidence and entrusted our legal adviser, lawyer Yang He of Guangdong Green Law Firm, with full authority to conduct legal proceedings. At the same time, any carrier that is assisting in the dissemination should stop the collaborative dissemination of such false statements from the date of the official announcement, so as not to cause unnecessary legal disputes.

the origin and significance of the "March 15th logo"

In p>2, China Consumers Association introduced the use of the "March 15th logo". In just a few years, this logo has been well known by many consumers and has a high social visibility and authority. The logo is based on the emblem of China Consumers Association, with the words "3.15 logo" added. Although the composition of the logo is simple, it has a strong visual effect. This logo has been hitting consumers' eyes for four years, and consumers also hope to scan this logo when shopping in the mall. Now, the "March 15 logo" represents trust and reassurance in the eyes of consumers.

the meaning of the 3.15 mark

the 3.15 mark is a proof mark of a commitment with a specific meaning made by a high-quality commodity with a good reputation or a national commercial service enterprise to consumer associations and consumers. Simply put, the goods with the "3.15 logo" are reliable and safe to use. The "March 15th sign" has two meanings. First, it is a kind of recognition and proof of high-quality goods or services; second, it enables enterprises to fulfill their commitments: that is, when there is a dispute over the rights and interests of small consumers, both consumers and operators fail to negotiate, and operators voluntarily accept the mediation opinions of consumers' associations, and consumers will be compensated by consumers' associations according to the compensation agreement for consumer disputes signed by both parties in advance, so that the problem of consumers' rights and interests damage can be solved in a timely, fair and thorough manner according to law, so as to avoid the protracted dispute over small amounts.

The "March 15th Mark" was put forward under the condition that the adjustment mechanism for disputes over small consumers' rights and interests is not perfect. After nearly four years' development, it has gradually been familiar and recognized by consumers and operators.

it is understood that any product application using the "March 15th mark" must go through strict inspection and review procedures to show the authority and fairness of the "March 15th mark". The products licensed to use the "3.15 mark" must be of high quality in the same industry, and the products meet the national standards of quality, safety and hygiene, especially the health care products should ensure effective efficacy and good reputation; Enterprise management must be steady and pragmatic, and there must be no false and exaggerated publicity problems. In addition, the enterprise must make a promise in advance, and welcome the Consumers Association to conduct social supervision and monitoring of its products using the "March 15th logo" at any time and make an announcement to the public. If the monitoring results fail to meet the promised standards or do not conform to the relevant state regulations, which damages the rights and interests of consumers, it will voluntarily accept the agreement to terminate the qualification for using the "March 15th logo", so as to urge and help enterprises to continuously improve product quality and after-sales service level.

the function of the 3.15 logo

The launch of the "3.15 logo" has its corresponding functions for consumers, enterprises and consumer associations. For consumers, it has the function of guiding and reassuring the masses to consume; For enterprises, it has the function of recognizing and proving the reputation of enterprises and the goods and services they provide to consumers. This recognition is based on the reputation of consumer associations to help enterprises create famous brands in the fierce market competition; For consumers' associations, they can strengthen the mediation of disputes over the rights and interests of small consumers and serve consumers more effectively.

Since its launch in 2, 3 enterprises in different industries have been licensed to use the "March 15th Mark". The main ways of use are: use in recommended goods and packaging, instructions for use, product advertising, product introduction and sales activities, or other forms of use agreed by both parties. The year must be specified in all forms, and the service period is the same as the recommended period. It shall not be used again after the specified year. The exclusive right of recommended commodity marks belongs to China Consumers Association. Anyone who uses the name or graphics without permission is regarded as infringement and must bear corresponding legal responsibilities.

in the fourth quarter of 22, China Consumers Association began to monitor the enterprises and their commodities licensed to use the "March 15th logo" and released the monitoring results. The specific operation is as follows: the staff of China Consumers Association randomly samples the products of enterprises licensed to use the "March 15th mark" from the market, and the products of China Consumers Association designate laboratories or entrust other authoritative testing institutions to test the quality and performance of the products, and the test results are compared with national, industrial and even international standards, and announced to the public. China Consumers Association will also entrust the consumers' association where the enterprise using the "3.15 mark" is located to carry out daily follow-up supervision on the quality of goods and services of the enterprise, and notify the China Consumers Association at any time when problems are found, and provide a complete annual supervision report to China Consumers Association every December. A relevant person of China Consumers Association said that China Consumers Association will revoke the qualification to use the "3.15 mark" for those enterprises and their products that have problems and cannot be rectified in time. This work has played a positive role in protecting the legitimate rights and interests of consumers, guiding consumption, supporting the superior and limiting the inferior, and promoting enterprises to improve the quality of goods and services.

Practice has proved that, under the current imperfect market environment in China, the "March 15th logo", which is easy to identify, is needed to serve consumers. Through the unremitting efforts of consumers' associations, the positive role of "3.15 logo" in guiding consumers to consume correctly, safely and healthily has become increasingly obvious, and it has become an important basis for consumers to choose products. It has become a wise move for consumers to choose products with "3.15 logo".