Wenzhou Business School's Best Major

Subject: literature

Category: News and Communication

Business training objectives: This major aims to train advertising senior professionals with advertising theory and skills and extensive cultural and scientific knowledge, who can engage in advertising management, advertising planning creativity and design, marketing planning and market research and analysis in news media advertising departments, advertising companies, market research and information consulting industries, enterprises and institutions.

Business training requirements: Students in this major mainly study the basic principles of Marxism, the basic theories and knowledge of advertising, receive basic training in advertising planning, marketing and implementation, and master the basic knowledge and skills of advertising implementation and management.

Graduates should have the following knowledge and abilities:

1. Master the basic theory and knowledge of advertising;

2. Have the basic ability of modern advertising planning, creativity, production and release, as well as the basic knowledge of market research and marketing and the basic ability of market field analysis and data processing;

3. Familiar with advertising related policies and regulations;

4. Have the basic knowledge and activity ability of public relations;

5. Understand the present situation and development trend of advertising industry in China and the development trend of advertising industry abroad.

Main subjects: journalism and communication.

Main courses: introduction to communication, introduction to advertising, advertising planning and creativity, advertising history, advertising copy writing, advertising operation and management, advertising media research, advertising camera and photography, practical art and advertising design, computer graphic design, etc.

Main practical teaching links: including primary practice and graduation practice. , generally arranged for 30 weeks.

Study time: four years

Degree awarded: Bachelor of Arts

Information Management and Information System (Other Specialty)

Subject: Management

Category: Management Science and Engineering

Business training objectives: This major trains senior professionals who have knowledge and application ability of computer science and technology based on modern management theory, master the knowledge and ability of system thinking, information system analysis and design methods and information management, and can engage in information management and information system analysis, design, implementation management and evaluation in state management departments, industrial and commercial enterprises, financial institutions, scientific research units and other departments.

Business training requirements: Students in this major mainly study the basic theories and knowledge of economics, management, quantitative analysis methods, information resource management, computers and information systems, receive the training of system and design methods and information management methods, and have the basic ability to comprehensively use the knowledge they have learned to analyze and solve problems.

Graduates should have the following knowledge and abilities:

Master the basic theory and knowledge of information management and information system;

2. Master the analysis method, design method and implementation technology of management information system;

3. Have the basic ability of information organization, analysis and research, dissemination, development and utilization;

4. Have the basic ability to comprehensively use the knowledge learned to analyze and solve problems;

5. Understand the development trend of related fields in this major;

6 master the basic methods of literature retrieval, data query and collection, and have certain scientific research and practical work ability.

Main subjects: management, economics, computer science and technology.

Main courses: economics, accounting, marketing, production and operation management, organizational strategy and behavior, management principles, applied mathematical statistics, operational research, computer system and system software, data structure and database, etc.

Main practical teaching links: programming practice, management software practice, graduation project, etc. Overall arrangement 18 weeks, in which the graduation design is not less than 12 weeks.

Study time: four years

Degree awarded: Bachelor of Management

Business Administration (Other Major)

enterprise management

Classified enrollment includes five undergraduate majors: financial management, e-commerce, business administration, marketing and accounting. 1.5 years later, professional diversion.

* Financial management major: a non-normal undergraduate major with a four-year academic system, awarded with a bachelor's degree in management and a provincial key construction major.

Training features: This major has basically formed a "double classroom" training feature with school teaching as the first classroom and practice in the practice base as the second classroom. During the study period, you can obtain the certificate of accounting computerization, accounting qualification certificate, certified public accountant, financial planner and professional qualification certificate of human resource management.

Analysis of employment prospects: wide adaptability and broad employment prospects.

With the development of social economy, the production and operation of enterprises have gradually changed from extensive to refined, and financial management is becoming the core of enterprise management. The demand for financial managers in enterprises and institutions is increasing day by day. Graduates of this major are fully employed. The private economy in Zhejiang Province is very active. Graduates can engage in accounting, finance and financial management in industrial and commercial, financial enterprises, institutions, accounting firms and other departments. In addition, higher vocational colleges in Zhejiang Province also have a certain demand for financial management teachers.

* E-commerce major: non-normal undergraduate major, with a four-year academic system, awarded with a bachelor's degree in management.

Training characteristics: This major has basically formed the training characteristics of "trinity" of classroom teaching, laboratory simulation and base practice, and built a characteristic laboratory-e-commerce experiment room. Professional courses are subject-oriented, professional and practical. During the study period, you can obtain the qualification certificates of e-commerce, e-commerce engineer and inspector.

Analysis of employment prospects: In the next 10 year, the shortage of e-commerce talents will exceed 2 million.

In the network era of information society, the emergence of e-commerce provides strong technical support for enterprises and an opportunity for the leap-forward development of small and medium-sized enterprises. With the development of social economy, the demand for e-commerce talents is increasingly urgent and expanding. Experts predict that the shortage of e-commerce talents in China will reach more than 2 million in the next decade. Graduates can engage in modern e-commerce operation, network management, international trade, logistics management and other aspects in enterprises, institutions and government departments, and can also set up shops online to realize self-employment.

* Business Administration Major: Non-normal undergraduate major, with a four-year academic system, awarded with a bachelor's degree in management.

Training features: We have an excellent teaching team with young and middle-aged teachers as the backbone, and 50% of the teachers have doctoral degrees. According to the training goal of being familiar with management theory and attaching importance to management practice, the basic characteristics of running a school have been formed, and the professional training plan has been carefully revised from the perspective of student employment. The curriculum basically covers all professional courses required for starting a business, and supports obtaining certificates such as accounting post, teacher qualification certificate, human resource manager and project management division during school.

Employment prospect: the cornerstone of white-collar workers and the cradle of entrepreneurship

The demand for graduates is increasing day by day, and the employment rate is among the best in the industry. 80% of the graduates have entered the jobs of grass-roots management, marketing, human resource management and logistics management. 20% graduates go to graduate school, start businesses and become formal workers and civil servants in institutions.

* Marketing major: non-normal undergraduate major, with a four-year academic system, awarded with a bachelor's degree in management.

Training characteristics: this major is established according to the reality that enterprise marketing managers and marketing planners are seriously lacking. The training mode of combining "general education" with "junior college education" is adopted. The curriculum is professional, practical and applied, and professional basic courses, professional compulsory courses and professional elective courses are offered.

Employment prospect analysis: there is a serious shortage of marketing management and marketing planning talents.

The goal of cultivating talents in this major is the marketing management talents and marketing planning talents that enterprises lack most in the next decade. Employment prospects are broad, and graduates are in short supply every year. After graduation, students can not only engage in marketing management and planning in enterprises, institutions and government departments, but also engage in international trade, and more importantly, they can start their own businesses.

* Accounting major: non-normal undergraduate major, with a four-year academic system, awarded with a bachelor's degree in management.

Training characteristics: the professional teachers are strong, forming the training characteristics of "based on the classroom and going to practice". During the study period, you can get the certificate of accounting computerization, accounting qualification certificate, certified public accountant, human resource management professional qualification certificate, etc.

Analysis of employment prospects: There is a large demand for accounting talents and a wide range of employment.

Accounting is an important part of economic management discipline, and accounting work is the core of economic management. With the development of China's economy, the demand for financial accounting talents is increasing day by day. Facing the fierce international market competition environment, excellent financial accounting talents will play a decisive role in enterprise management. The private economy in Zhejiang Province is very active, and there is a great demand for accounting talents. Graduates can engage in accounting work, auditing practice, consulting services and related scientific research and teaching work in various enterprises, institutions, troops and intermediaries.

English (other majors)

Subject: literature

Category: foreign languages and literature

Business Training Objectives: This major aims to train senior English professionals with a solid English language foundation and extensive scientific and cultural knowledge, who can engage in translation, research, teaching and management in foreign affairs, economy and trade, culture, press and publication, education, scientific research, tourism and other fields.

Professional training requirements: Students in this major mainly study the basic theories and knowledge of English language, literature, history, politics, economy, diplomacy, social culture and so on. Get good English listening, speaking, reading, writing and translation skills training, master certain scientific research methods, and have professional level, good quality and strong ability in translation, scientific research, teaching and management.

Graduates should have the following knowledge and abilities:

1. Understand the relevant guidelines, policies and regulations of China;

2. Master the basic knowledge of linguistics, literature and related humanities and science and technology;

3. Have a solid English language foundation and be proficient in listening, speaking, reading, writing and translation;

4. Understand the national conditions of China and the social culture of English-speaking countries;

5. Have a certain practical application ability of a second foreign language;

6. Master the basic methods of literature retrieval and information inquiry, and have preliminary scientific research and practical work ability.

Main subjects: foreign languages and literature

Main courses: basic English, advanced English, newspaper reading, audio-visual, oral English, English writing, translation theory and practice, language theory, introduction to linguistics, literary history and reading of major English-speaking countries, and national conditions of major English-speaking countries.

Study time: four years

Degree awarded: Bachelor of Arts