What about Changan Automobile Designer?

When we cross the basic practical function of things, when we are eager to touch the aesthetic boundary of appearance, design becomes a part of people's lives. The pursuit of uniqueness of materials has become the resonance between brands and consumers.

In the field of automobile, it is also the temple of "the light of design". For car companies, it is necessary to transform their imagination into aesthetic expression that the public can perceive, find a delicate balance between function and aesthetics, form a complete design, and transform it into the final product. This "transformation ability" is the embodiment of the strength of car companies. Looking at the domestic market, there are not many brands with this ability, and Changan is one of them.

The real start of China automobile industry should be traced back to the 1980s or so. After the key step from "0" to "1" was solved, the design of 2 1 century began to be reflected in the products, but for a long time, the cycle of imitation, stacking and integration was repeated. Although some successful works have been produced, we can always see the "shadow" of some foreign products.

This time, Changan Automobile took the form of travel interview and conversation interview. Zheng Chen, general manager of brand public relations department of Changan Automobile, together with Chen Anqi, fashion designer, Jiang Yihao, pioneer photographer, and wuyue, editor-in-chief of Netease Automobile column design, led the audience to Litang, Sichuan, to discuss different understandings of aesthetics in different industries and different ways to pursue beauty, to jointly interpret the charm of Changan Automobile's new scientific and technological wisdom aesthetics and uncover the unknown secrets behind it.

In this new information age, when cars are constantly evolving from means of transportation to smart partners, how to make future smart cars live under the cloak of technology with warm humanistic care? In order to answer this question, as early as many years ago, nearly 400 outstanding designers from 25 countries, as a powerful force in Changan automobile design, made in-depth exploration for this. They broke the traditional understanding of design boundary in automobile aesthetics, and finally, a new science and technology wisdom aesthetics symbolizing the future automobile lifestyle came into being.

The new science and technology wisdom aesthetics takes science and technology as the design to expand the boundary and space, and endows science and technology with warmth and wisdom through design. The new science and technology wisdom aesthetics reshapes the relationship between people and cars through multimodal interaction inside and outside the car and ubiquitous artificial intelligence, making the future closer to users. At the same time, build a brand-new user experience, so that the car is no longer just a simple travel tool, but also an extension of human nature and the externalization of emotions. Is a smart partner, smart, intelligent, rich in emotional judgment and aesthetic experience.

At the same time, the new science and technology wisdom aesthetics expresses the intangible brand spirit and value through explicit design techniques. Realize the perfect integration of "technology and art", provide uncompromising wisdom experience and ultimate aesthetic enjoyment, and achieve new aesthetics with technology and wisdom! The new science and technology wisdom aesthetics is a challenging breakthrough of Changan Automobile's third venture and a tangible display of brand spirit and brand value.

In recent two years, the new products of Changan Automobile have the characteristics of "new technology, wisdom and aesthetics". In June last year, UNI-T, a production model equipped with this new design language, was officially launched. In September, Changan Vision-V, as the carrier of new scientific and technological wisdom aesthetics, officially appeared in China. In February this year, UNI-K, the second model of UNI series, was officially launched. In April, at the Shanghai International Auto Show, the second generation CS55PLUS made its debut, which once again showed the unique charm of the new technology wisdom aesthetics, and at the same time described the innovative form of the future car and the pleasant experience of traveling for users.

Million car purchase subsidy