How to layout the poster copy? Analyze how the two posters are formatted from the aspects of styling elements, composition, color matching and text arrangement.

How to use fonts skillfully to make posters - interweaving words and pictures (a new design method)? This technique is often seen in foreign poster works. It can be roughly divided into two categories: one is the interleaving of fonts and people, and the other is the interleaving of fonts and objects. Let’s first look at some excellent design cases of interleaving words and pictures. : The interweaving of fonts and people—the visual interweaving relationship between characters and fonts creates a unique visual effect that combines movement and stillness with a sense of space, which is very visually appealing. Interleaving fonts with objects—In addition to interspersing characters, this technique is also suitable for interspersing animals or still life, such as the following cases, including fonts and flowers, fonts and animals such as fish and birds, and fonts and musical instruments, etc. , through such an interspersed technique, a rich spatial hierarchical relationship is created, which has a good visual effect. Case practice—Next, let’s learn how to use the method of interweaving words and pictures to design a poster through a practical case. Poster copywriting information: Image selection - Step 1: Search the image material website for the keywords "dance" and "Dance", and select a picture with a good figure, dancing posture and angle as the main image of the poster. Word and picture overlay - Step 2: Choose a suitable font to overlay on top of the picture. The size and position of the font should be considered to form a good interweaving relationship with the characters. Interleaving words and pictures - Step 3: Delete part of the font to form an interspersed relationship with the characters. The specific method is to use the pen tool along the structure to select the part of the font to be deleted, create a selection and then delete the part. Typesetting of text information - Step 4: Typeset the text information. Use the literary and artistic Song Dynasty in the selection of fonts. Arrange the position and size of the text according to the priority of the information. Pay attention to the sense of rhythm and the relationship with the main body of the picture when arranging the information. relation. Complete the poster - Step 5: Combine the text information with the main body of the picture. This poster work is completed. It should be noted that it is necessary to ensure that the text information is clearly visible on the picture, so some areas of the picture need to be adjusted, such as the The bottom has been darkened, otherwise the organizer and co-organizer's information would be difficult to read on the brighter image. Okay, that’s it for this tutorial on designing posters using the technique of interweaving words and pictures. I hope you can get inspiration and learn knowledge from it, and be able to apply it in actual work. How popular posters are made - Poster layout is mainly about left-right structure and left-center-right structure. There are also complex structures, but they are relatively rare. They are concentrated in large pictures of 700×400px or more, and no matter how complex the structure is, it is It is a variation of left-right structure or left-center-right structure. Left-right typesetting accounts for 38.37%, about one-third, and the remaining two-thirds, or 61.63%, is a three-section structure of left, center, and right. Big sellers still prefer the three-section structure of left, center, and right, so Can express more content more clearly. Let’s talk about the left and right structure first, which is divided into three types. They are organized as follows: Style ratio experience 2.33%. It seems that this structure is difficult to master, and only a few big sellers dare to try it. 23.26% This structure is more common in the left-right structure. The content that needs to be expressed is divided into two to display. There are two posters using this structure that are quite special. Two different babies are displayed on the same base image. Click The left and right link addresses are different. 11.79% This structure is a variation of the left-center-right structure. In all the posters I have seen, almost the right third is the baby picture, and the left third is the promotional copy. Only one poster is reversed, and because the five displays on the poster are listed on the left in the same style, the copy is placed on the right. 2.33% This kind of structure is rarely used by big sellers. It is probably difficult to grasp, or it is non-mainstream ~ 43.02% This kind of structure is the favorite poster layout of big sellers, accounting for 43.02 of the total number of posters I studied. %, I think since half of the big sellers are using it, it must be the one with the best marketing effect, and the marketing effect is not difficult to grasp. It is recommended to use ~1.16%. This structure is even more non-mainstream. Using this I took a closer look at the model poster. The entire poster has a solid color background. On the left is an optimized picture of the baby, which highlights the selling points. The middle and right are respectively placed with marketing words and selling point keywords. The entire poster is left blank. The selling point is quite clear, but I think it is difficult to grasp. Unless the selling point has considerable advantages, if the selling point is not recognized by buyers, the opportunity for promotion will be lost. So not many big sellers dare to use this model~ Do you dare to use it? 4.65% Although this structure is not used by many big sellers, it is without exception: the middle picture is the main picture, an eye-catching picture, the right is a detailed picture or a picture from other angles, and the left is accompanied by copywriting Explain the selling points. Small sellers who want to use this model to make posters should remember the order of the main picture and sub-pictures. It is probably not easy to grasp the innovation of another model. In summary, when big sellers make posters, , more inclined to a simple structure, among which the picture-word-picture mode is the most common. In this mode, the copywriting in the middle mainly talks about the selling points of the product, while the left and right pictures are usually different, usually one large and one small, or a panoramic view. A detailed picture shows the baby's selling points and information in an all-round way.

Therefore, it is recommended that when planning the poster structure, you should focus on the picture-word-picture mode. If the amount of information is relatively large, the picture-mixed-picture mode is also a good choice. This is a variation of the picture-word-picture mode, with some precious details mixed in the promotional copy. Small pictures add color to the selling point, but they should not be too many. Too many pictures will appear cluttered and lose the focus. From the aspects of styling elements, composition, color matching and text arrangement, analyze how the two posters were developed?

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Both posters adopt a top-down structure and are arranged in the overall center. The headline and main information are distinguished by red and other font colors to highlight the theme. Elements feature a man's fist and a woman's hand. The background of the first picture uses a light color to highlight the main picture: the fist. The male fist embodies a sense of strength and masculinity. The hand is different from ordinary hands. There is an extra finger, which is more attractive for deep thinking; copywriting It is centered and aligned with different lengths, making it more rhythmic and not dull. The second poster shows a woman’s hand pointing directly at the cheated copywriting part, making people’s visual focus look at the upper part of the copywriting. The copywriting uses an inverted triangle layout to make the visual effect more stable. The hand part is processed in reverse white. Different from the first picture, there are no details of the hand, which concisely and clearly shows the effect you want to express to the audience.

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