What brand is H2m?

Is H &；; m； A fashion company in Sweden, which mainly sells clothes and cosmetics, is famous for its high price and low price, but it does not have its own independent factory. All products are purchased by European and Asian counters according to the current fashion trends.

H & ampm has a good sense of design, but the quality of clothes is poor. Generally good prices are relatively high, ranging from 99 to 899. At present, there are many stores in China. This brand will not have a fixed designer, but Oscar Olsson, the creative director of the brand, invites different artists or KOL brands to cooperate and gives them the decision on the style of clothing, so there will be completely different styles every season.

Go to H & often; M people will know that compared with ZARA, H &；; M's design is younger, more student-oriented, and of course the price is cheaper. So it is not so much H &；; M is diaosi's favorite, not students' first choice. Like most best-selling brands, H & ampm does not have its own processing factory, and most of its clothes are outsourced to China and Southeast Asia for OEM, so the quality of most clothes cannot be guaranteed.

Extended data

Brand culture of H & ampm

H & ampM stores have diversified products, providing basic clothes that are popular with male and female consumers and children, and selling cosmetics at the same time. The average price of clothes in the store is only 18 USD. The company believes that parity can enable consumers to go to the store to buy new products every year or even every season. This strategy is most attractive to 15 to 30-year-old female consumers, who once owned it, not forever, hoping to catch up with the fashion at any time.

In order to reduce costs and maintain parity strategy, H&; M doesn't have its own clothing factory, and its manufacturing is completely outsourced to 900 factories. In order to get the best price, the company carefully selects the outsourcing targets, and these factories are scattered in 2 1 countries with the lowest wages in the world. Due to proper cost control, although the price of the company's products is low, the gross profit can still be maintained at around 53%.

In addition to the price card, H &；; M also plays the Volkswagen card. The company regards fashion as perishable food and must keep it fresh at all times, so the company strives to minimize its inventory and keep new products flowing. Therefore, new ideas must be quickly transformed into clothes, so that consumers can quickly buy clothes on the shelves and display them on the streets as fresh and fashionable clothes.

In order to achieve this efficiency, all the clothes of the company are designed by 80 designers. The company works closely with suppliers, strictly controls the whole process, plays the role of importer, wholesaler and retailer, minimizes the number of people handling products, and makes the process more concise. H & ampm has shortened the time from design to putting on shelves, and the shortest time is only three weeks, which is one of the best in the industry. Therefore, the company has the ability to launch products that meet the cutting-edge fashion at any time.

Baidu encyclopedia-h&; M