Fashion clothing design illustrations-What are the common artistic styles of illustrations in clothing design? Can you elaborate?

Fashion Illustration: The "Devil of Fashion" with a 500-year history

Fashion illustration has existed for nearly 500 years. Since the emergence of clothes, it has been necessary to design clothes. Ideas or images transformed into fashion illustrations. This visual form originated in illustration, drawing and painting, and is also known as "fashion sketching". Fashion designers mainly use "fashion sketching" to brainstorm ideas on paper or digitally. Its main role in design is to preview and visualize the final result before sewing the actual clothes.

Next, we will take a look at the historical development process of fashion illustration, the "devil of fashion" with a history of 500 years, in stages.

1. The Beginning of Fashion Illustration

Fashion illustration began in the 16th century, when global exploration and discovery led to people's fascination with the clothes of people in various countries around the world. Books illustrating appropriate clothing for different social classes and cultures were printed to help combat the fear of change and the social unrest caused by these discoveries.

Between 1520 and 1610, more than 200 such engravings, etchings or woodcuts were published, containing panels of figures dressed as a particular nationality or caste. These are the earliest illustrations of clothing and the prototype of modern fashion illustrations. These illustrations are likely to be used by dress designers, dressmakers, and their clients to inspire new designs.

Seventeenth-century artists Jacques Callot and Abraham Bosse both used modern engraving techniques to create realistic details of period clothing and costumes.

These periodicals began in France and England in the 1670s and are considered the first fashion magazines, and include Le Mecure Gallant, The Lady's Magazine, La Gallerie des Modes, Le Cabinet des Modes and Le Journal des Dameset des Modes. During this period, the number of published periodicals increased, in response to the market's growing female readership hungry for the latest fashion news. It was not until the late 18th and early 19th century that male-style illustrations became as important as female illustrations.

2. The fashion plate in the 19th century

The fashion plate came to the forefront in the late 18th century and became popular in Paris. During this period, publications such as Horace Venet's "Incroyable set Merveilleuses" etc. objects, as well as a series of watercolor fashion pictures engraved by Georges-Jacques Gatine during the Napoleon I period, both became famous for a while.

France’s position as the arbiter of fashion ensures a constant demand for fashion illustrations at home and abroad. This interest in, and increasingly widespread access to, fashionable clothing resulted in more than 150 fashion periodicals in the 19th century. These highly detailed fashion illustrations capture information on fashion trends and provide general dressmaking guidance.

Haute couture customization also appeared at this stage (appeared in the 1860s). Fashion companies hired illustrators, who would work directly with women's clothing designers. When the designers hung the fabrics on the live models, the illustrations The designer will sketch out the new design. They also create illustrations of each design in the finished collection, which can then be sent to clients.

By the end of the 19th century, hand color printing was replaced by full color printing. Fashion patterns began using two figures, one of which could be seen from the back or side, so that the garment could be seen from more angles, making copying easier. The focus of 19th century illustrators was accuracy and detail. They adhere to static image conventions in order to provide comprehensive information and guidance to the viewer.

3. Fashion magazines and illustrations in the 20th century

In the early decades of the 20th century, fashion illustrations in the modern sense blossomed for the first time. As the distribution of the latest fashion styles became increasingly profitable, the job of fashion illustrator became a profession. Fashion, formerly the work of individual artists, is now becoming an industry, producing new merchandise in unprecedented quantities to fill department store shelves. These stores invented a new pastime in full name - shopping culture.

Gazettedubonton, a French luxury magazine published from 1912 to 1925, brought together a group of young artists who were given unprecedented freedom in interpreting fashion. Iribe was the leading figure among these fashion illustrators, contributing to prestigious publications that also included Charles Martin, Eduardo Garcia Benito, George · George Barbier, Georges Lepape and Umberto Brunelleschi.

The plates they produced for the Gazette showed the influence of Japanese woodblock prints, as well as new changes in Art Deco style.

In the United States, mass-market fashion magazines Vogue and Harper's Bazaar cover social occasions as well as contemporary clothing trends. Harper's Bazaar magazine signed an exclusive contract with the genius Erte, which lasted from 1915 to 1938 and was one of the longest contracts in publishing history.

From 1910 to the outbreak of World War II, Vogue magazine always featured illustrations on its covers. Early covers of Vogue featured illustrations by American illustrators Helen Dryden, George Wolf Plank, Georges Lepape, and F.X. Leyendecker of artwork.

After World War I, they were joined by European artists, including Eduardo Benito, Charles Martin, Pierre Brissaud ) and AndreMarty.

4. The Golden Age of Fashion Illustration

The 1920s to 1930s represented the "golden age" of fashion illustration. Every commercial artist is considered a fashion artist and is a consummate draftsman. Many people can represent the texture, sheen and even weight of a fabric with authority and conviction.

New technological developments in photography and printing began to place reproductions of photographs directly on the pages of magazines, meaning that fashion graphics were no longer representative of modern life. By the early 1930s, photographs began to become the magazine's first choice, with Vogue reporting in 1936 that photographic covers were selling better and illustrations were beginning to be incorporated into the inside pages.

With the economic recession following the 1929 stock market crash, the American fashion industry became less dependent on Parisian fashion. During the interwar period, clothing manufacturing in the United States made great strides, improving mass production methods and standardizing sizing. Middle-class women relied on skilled seamstresses to purchase the latest fashion designs at affordable prices, while magazines such as Vogue and Women's Journal published patterns that were invaluable to home dressmakers.

The main purpose of Vogue magazine is to show fashion to readers as much as possible. Photography frees illustrators from the need to accurately record clothing and is more inclined to interpret fashionable clothing. According to the magazine's publisher, "The artists, who are primarily interested in obtaining interesting pictorial and decorative effects, are burdened and therefore bored with faithfully reporting anything in the spirit of contemporary fashion."

Dior's "New Look" of the late 1940s provided inspiration for the postwar fashion revival. In many ways it's a throwback style, reaching back into the past rather than looking forward to the future, but it also symbolizes a return to more cheerful, optimistic times.

5. The Destruction and Revival of Fashion Illustration

By the 1950s, fashion editors had allocated more budgets to the editorial communication of photography. The subsequent elevation of fashion photographers to celebrity status meant that illustrators had to be content with producing articles on lingerie and accessories, or working on advertising campaigns.

During the 1960s, fashion illustration continued to lose its place in magazine publishing, a trend that was reflected in the new category of teen magazines aimed at young people, many of which were published in the 1960s, all of which Illustrations are all about illustration as a cheap alternative to photography.

Antonio Lopez (Antonio Lopez) was the only artist to appear regularly in Vogue magazine during this period. His career began in "Women's Wear Daily".

In the second half of the 20th century, fashion illustration struggled to survive, and it was not until the 1980s that it began to revive. The new generation of artists was featured in magazines such as La Modeenpeinture (1982), Conde Nast’s Vanity (1981) and Visionaire (1991). This resurgence was attributed to advertising campaigns, specifically Barney's New York advertising campaign from 1993-1996.

6. Fashion Illustration Today

Between fine art and commercial art, fashion illustration has recently been re-evaluated as an important genre. Since beauty and elegance have become passé in both fashion and art, fashion illustration sometimes seems like a throwback to an earlier era.

Photography is very good at recording the details of a garment, so the illustrator's focus is no longer on an exact representation of the garment, but on explaining the garment and its possible wearer. In the late 20th and early 20th centuries, it developed a range of unique artistic styles, enabled by digital tools and social media platforms. In the 1990s, pioneer illustrators Ed Tsuwaki, Graham Rounthwaite, Jason Brooks and Kristian Russell began to emerge in the field of computer graphics.

This period witnessed the emergence of computer design programs Adobe Photoshop and Illustrator, as well as the revival of traditional art-based forms of fashion illustration. New York's Parsons School of Design and FIT School began offering illustration as a dedicated element of their fashion courses. Hand-crafted "traditional" illustration has been enjoying a renaissance, with fashion illustrators often looking back to the masters of the past for style inspiration. Fashion illustrations based on classic methods have successfully complemented those created by more modern processes.

Recently, illustration has become popular through collaborations between fashion designers and illustrators. With the use of social media, fashion illustrators have begun to attract people's attention. Stylish illustrations are full of vibrant colors, intricate patterns and endless personality to make a lasting impression.

Welcome to visit the public account "Painting Practice", you can receive a gift package of illustrators' painting secrets for free, and learn about the world's commercial illustration price trends. What are the applications of fashion elements in fashion illustrations? Can you introduce it in detail?

As a unique and ancient form of visual communication in modern advertising design, fashion illustrations have clear and intuitive images, a real sense of life and artistic beauty, and quickly occupy the audience's vision, such as culture Activities, commercial activities, film and television culture and other fields. Fashion illustrations come in various forms and can be classified by communication media or function. According to media classification, it is basically divided into two parts, namely print media and film and television online media.

1. Print media

Print media includes newspaper illustrations, magazine and book illustrations, poster advertising illustrations, product packaging illustrations, corporate image promotional material illustrations, etc. In particular, fashion magazines mainly target women, and most of their articles are promoted to female readers. Therefore, fashion illustrations usually feature attractive women in different styles. Women are keen on matching clothing that looks good and conforms to current trends, so it is more fashionable to combine women and fashion for illustration design.

2. Internet and film and television media

Internet and film and television media include character setting or interface design for websites, games, film and television dramas, commercials, etc. Among them, clothing illustrations are widely used in various fashion web pages, and different styles of works are designed according to the different audiences of the website. In terms of games, with the improvement of players' aesthetic quality, the visual requirements for mobile game screens and the demand for emotional interaction in games are also getting higher and higher. Mobile games are both technological products and artistic cultural products. If a mobile game wants to stand out in the fierce market competition, in addition to being creative in gameplay, it must also pay attention to the role creation of game characters in art design. Fashion illustrations will enhance the personalization and contemporary nature of game characters. Clothing illustrations in the Internet era not only inherit the artistry of traditional illustrations, but also have the functionality of modern design, becoming an accepted visual language and information dissemination carrier.

To sum up, fashion illustration design is a very important content and art form in the art field of modern society, and has been widely used in many fields in current society. Fashion illustrators use various painting tools combined with high-tech to diversify their products, participate in fashion trends, and even create fashion trends, making the entire fashion industry prosper. What are the common illustration art styles in fashion design? Can you elaborate?

1. Pop style

Pop style illustration art appeared and became popular in the 20s and 50s, mainly through the creative techniques of commercial art, forming a fusion A new art style for popular culture and commercial art. At the same time, the relatively exaggerated cartoon images, newspaper print forms and humorous slogans in the Pop style all combine to form the unique characteristics of the Pop style, and the artistry of the Pop style is very strong [3]. Andy Warhol is one of the most outstanding figures who contributed most to the expansion of Pop style in the field of clothing design. He pioneered the use of paper, plastic, and artificial leather as basic materials for clothing production, and included it in his illustrations. In order to subvert the traditional design concept, it has distinctive features such as bright colors, avant-garde design concepts and bold color selection. To this day, Pop style illustrations still retain many similarities with Andy Warhol.

2. Abstract style

Usually, abstract style works generally use geometric points, lines, surfaces, circles, triangles, and squares as the main body for in-depth creation, and have unique characteristics in the creative style. Typical abstract characteristics. Mondrian was one of the relatively successful early figures in abstract style works. His abstract style creation method was relatively unique, focusing on the use of various rectangular patterns as illustration content, and this type of illustration art form had a profound impact on abstract style. Take the work "Red, Yellow, and Blue" created by the famous French abstract style fashion design master as an example. This work is deeply inspired by Mondrian's abstract style and uses lines, triangles, and rectangles in a variety of colors to give the audience a unique art appreciation experience. Feel, and give the work a strong sense of visual impact and novelty.

3. Figurative style

The figurative style is different from the two styles mentioned above, and its graphic features are generally realistic and lifelike. Furthermore, the presentation of lines in figurative style works is relatively direct, and decorative generalization, exaggeration and deformation can be carried out to enhance the color sense of the work and highlight the simplicity and sophistication of the work.

Take the famous Italian fashion designer Miuccia Prada as an example. She once had the ability to use illustrations directly in fashion design creation. She can fill her costume design works with illustrations, and her works focus on carefully and delicately creating character shapes, highlighting the The color and splendor of the work[4]. In addition, the line display in the figurative style is relatively elegant, which can give the audience a psychologically dreamlike experience. Especially when used in clothing design, it can effectively improve the sophistication of the design work and give the design work a smart beauty.