Highlights and Characteristics of the 9th Jinan International Spring Festival

This year's Spring Festival activities are rich in content and diverse in forms. Generally speaking, there are the following points:

1, with wider participation.

"Running the International Spring Festival well with high standards" is the requirement of the municipal government for this year's International Spring Festival, and expanding participation is an important foundation for running the Spring Festival well with high standards. This year's Spring Festival not only collected the opinions of relevant departments, units, experts and scholars in the process of forming the activity plan, but also paid great attention to participation in the setting of activities, whether it was youth groups, sports lovers, photography lovers, music lovers, from ordinary people to experts and scholars. With the growing influence of the Spring Festival, more and more enterprises attach importance to the platform of the Spring Festival, hoping to show their corporate image and tell their stories with the help of the Spring Festival.

2. More interactive.

This year's Spring Festival has fully considered the participation and interaction between citizens and tourists. The city's primary and secondary school students' painting contest, hiking along the Yellow River, the 8th Jinan International Orienteering Spring Series, the 202 1 "New Yellow River" China First Walking Conference, the Spring Music Festival, the Spring Singing Concert and other activities are convenient for being hydrophilic, hydrophilic, loving and enjoying spring, and the space setting is convenient for tourists and citizens to arrive. In addition, the rich content and various forms of sub-venue activities also provide more opportunities for the general public and tourists to participate.

3. Spring business cards are more shiny.

In recent years, "spring water", as the core cultural element of Jinan, has been more and more closely integrated with citizens' life. "Smelling the spring water and seeing the scenery of a city and mountains" has become the normal life of Jinan citizens. This year's Spring Festival, in addition to the much-watched Jing Quan Festival, the "Spring in Our Home" national VLOG competition and the brand promotion activities of spring drinking culture, let the citizens who drink spring water tell everyone with the lens that after the spring drinking project enters the homes of ordinary people, is the spring water delicious and the life in spring beautiful? The publication of Jinan Famous Springs List and the Jinan Famous Springs Photo Exhibition of "City of Thousand Springs" will show the achievements of spring protection by publishing the list of famous springs in the city of thousands of springs and holding Jinan Famous Springs Photo Exhibition, so that the general public and tourists can understand the history of spring water, feel the charm of spring water and make the spring business card more shining.

4. The activity form is more novel.

Nowadays, the vigorous development trend of short video and live broadcast has become an important means of national communication in the all-media era. In the situation of rapid iterative updating of new technologies in the 5G and AI era, short video and live broadcast have become pioneers of the times. In this context, online activities such as the "New Yellow River" Spring Aerial Photography Challenge and the "Our Spring Festival" National VLOG Competition were added during the Spring Festival this year, and the story of Spring City was publicized to citizens and tourists with the power and wisdom of new media. In addition, the night parade of floats in quancheng road attracted people to stop. The night punching activities in Jinan Wildlife World are linked online and offline, and the swimming mode of "white+black" makes citizens and tourists fondle admiringly, and fully feel the unique features of Quancheng and the beauty of a city that is "livable, suitable for business and suitable for swimming" during enjoying, tasting, kissing and playing.