What does a feature film mean?

In other words, this film or this series of films are all about the same thing or the same kind of things. This kind of film is called a feature film.

What is a feature film?

The so-called feature film is only a structural way of documentary, and at most it is a special structural way. Therefore, there is naturally no title of "feature film" abroad. People often think that it is meaningless for China people to draw a firm definition of "documentary film" and "feature film", because in the field of documentary film in the world, the definition of documentary film recognized by most TV documentarians and TV viewers has not yet appeared. Then, on what basis will we put on boots and hats for them? In other words, what is the meaning of a definition that is not recognized by most people? If we don't strictly distinguish between "documentary" and "feature film" and define a framework for "documentary", does it mean playing with our TV (documentary) theory?

Not exactly. As we all know, the world we face is all-encompassing, but our understanding of it is extremely limited. As far as our knowledge and ability are concerned, we can't afford many parts that we can't do. There are still many unexplored fields in nature, humanities and social sciences. When we are eager to draw conclusions about a world that we don't fully understand but think we already know, are we too hasty and eager for quick success? A sailor who is about to set sail, if his only purpose is to reach the other side as soon as possible, how can he appreciate the pleasure of the sea and sailing? If we understand the meaning of everything in this world, life will lose the mystery and persistence of exploration. Will it be so colorful?

Since the birth of mankind, the hazy consciousness of "beauty" has sprouted, and all kinds of artistic styles of mankind take it as the ultimate goal and the highest realm. However, until today, who can define "beauty" to describe it completely and explain it? Socrates and Plato in ancient Greece, Saint Augustus and Saint Thomas in the Middle Ages, Kant and Hegel in Germany in the18th century, and the great Marx ┄ ┄ If no one can give an accurate definition of this goal that we watch every day, everyone is eager to get it, and every artist takes it as his lifelong goal, will beauty not exist? Has beauty disappeared from our lives? Beauty is in our hearts, and everyone has his own yardstick and standard for beauty. The definition of a thing, a phenomenon and a form must be able to reveal its essence, not limited to induction and summary from various angles. "Every intention, Mount Tai does not move" is an old saying, and it is also a scientific attitude chosen by ancestors when they know the world. This is true about "beauty" and whether it is true about "documentary".

1994, NHK broadcasting culture research institute of Japan conducted a questionnaire survey in Japan, and the results are as follows:

"The first question of the survey is: Do you think there is a general definition of documentary? Among the 84 valid answers, 74 people answered "No", accounting for 88% of the total. Only 7 people answered in the affirmative, accounting for 8%. If this result reflects the attitude of ordinary Japanese TV viewers, what about the attitude of people in the industry?

The survey was also conducted among 23 documentary filmmakers from the United States, Britain, Canada, Germany, France, Italy and Australia. Results 19 people answered this question in the negative, accounting for 82% of the total number of people surveyed. In other words, 82% of foreign TV documentary producers believe that there is no definition of documentary on the whole. "

Perhaps many people still remember the sultry summer of 1997, because the El Ni? o phenomenon made many Beijingers unforgettable. In the underground screening hall of Beijing 2 1 Century Hotel, Li Daoming, an associate professor and documentary producer from the Institute of Audio-visual Recording of Art College, told the story of understanding the documentary at the request. He said this:

"When I was teaching a film class in Taiwan Province Province, I often asked the students what a documentary was before the class started and asked them to define it. After a year or so of classes, I took the last class and asked them to define it. As a result, at the beginning, students often think confidently what a documentary is, but by the end of their study, they are more and more confused about what a documentary is. . Because in a year, I learned about the development of film history in about 100 years, especially after the development of western documentaries in the last twenty or thirty years, I found it difficult to define what a documentary is more simply. "

The term "documentary" is basically a given and external ...

What does the title mean?

It's a special topic in Weibo. .

Classification of TV feature films

As far as style is concerned, it can be divided into documentary feature films, freehand feature films and TV feature films combining freehand brushwork with realism. From the content, it includes: city image feature film, enterprise image feature film and product image feature film. Stylistically, it can be divided into news feature films, documentary feature films, popular science feature films and advertising feature films. The powerful functional support of TV production software also provides a broad creative space for film production. For example, the clever use of montage and the proper use of various stunts, filters, cartoons, charts, photos and subtitles make the film editing fine and beautiful. In a word, the planning and packaging of TV series is an infinitely broad space. After careful planning and packaging, the feature film, like a perfect sculpture, is presented to the audience in three dimensions. However, it should also be noted that TV planning packaging excludes artificial fiction but does not deny the artistic expression of the creator. This artistic expression emphasizes truth and nature, pursues magnificence, but does not advocate strangeness; Require capacity and profundity, but refuse triviality and accumulation. It is different from movies, TV series and literature, but it reflects the real human nature and environment like a mirror.

What does the website project mean?

Thematic website: refers to an independent web page or website that is set up independently around a theme event or activity of public concern, which is more common in portal websites. By establishing a special website, we can attract the public's attention, arouse the discussion and participation of visitors, thus improving the popularity of the website and distinguishing it from competitors.

What is the significance of the propaganda film?

Promotional film is to plan, shoot, record, edit, dub, compose and output all levels of internal supply of enterprises in a focused, targeted and orderly manner by making TV and movies. The purpose is to highlight the unique style and strength of the enterprise, so that people from different social strata can have a positive and good impression on the enterprise, thus establishing a good impression and trust on the enterprise.

Why is there such a big price difference in the production of promotional films/feature films?

First of all, the production of film and television advertising video is divided into three parts: pre-planning, mid-shooting and post-production.

1. The pre-planning content includes: creative planning of the whole film, movie script, commentary and storyboard. There is little or no creativity in low-priced film and television advertising videos here, and the scripts and explanations are only slightly processed according to the written materials provided by enterprises. On the contrary, expensive feature films usually work hard in the early stage. Although the movie hasn't come out yet, we can know the effect of the whole movie according to the previous work. Let's say that the early stage is the soul of the whole film, because the whole middle and late stage is implemented around the guiding ideology of the early stage.

2. The mid-term content is shooting. Deciding whether the price is expensive or cheap mainly depends on the difference of equipment and personnel used in shooting. For example, there are different grades of camera equipment, such as digital DV, broadcast standard definition series (and standard definition series is divided into multiple models, and different models have different shooting effects), high definition series and even film machines. Because most advertising companies rent equipment from equipment leasing companies, the rents of different models are different, so it can be seen directly from the price of the whole piece. For example, a 10,000-yuan film and television advertising company will never shoot you with a standard-definition or high-definition camera. Generally speaking, it will use DVCAM, which is a digital or analog beta. Of course, this machine is out of date. There is also the use of auxiliary equipment for shooting, such as elevators, big rocker arms, studios and so on.

In addition, it is the difference in personnel. For example, photographers are advanced, intermediate and even amateur. Then the commission of different cameras must be different. Moreover, creative feature films even use professional directors (for example, Yahoo's advertisements are directed by Xiaogang Feng, and Zhang Yimou has directed many advertisements), and the directors are also divided into national first-class directors, second-rate directors, third-rate directors or amateur directors. Sometimes, actors, production designers and other field staff are needed.

3. Post-production. Post-production includes nonlinear editing, 2D and 3D animation, dubbing, screen color matching, music score and special effects synthesis. And every commodity here may cost you a lot of money.

Besides, editing is also editing. It can be divided into rough cutting and fine cutting. Whether the edited film is natural and smooth, the plot is vivid and the montage technique is skillful depends on the level of technicians.

In addition, the production of 2D and 3D animation is generally quoted by film and television companies according to the difficulty of 2D and 3D animation. The general quotation is several hundred to several thousand per second. Two-dimensional animation generally refers to flash, and three-dimensional animation generally refers to animation made by 3D and maya. Among them, the animation made by maya is more inclined to the real picture, so it is also the most expensive. For example, many animation special effects of Spider-Man, Finding Nemo and other blockbusters were made by Maya. Off topic, 1 sec =24 frames. That is, 24 frames in the film. Because every picture needs to be made, film and television companies usually quote by the second.

Dubbing, some are national first-class dubbing staff, some are general radio hosts, and some are foreign dubbing, so the prices are different. Film and television companies usually let you choose your favorite voice as an explanation.

Screen color matching refers to the color debugging of the edited screen in order to make the color of the whole film consistent. For example, the pictures of the Long March are generally "historical", while the advertising colors on TV pictures are generally bright to achieve visual impact and aesthetic artistic effect. Screen color matching is done once every frame (as mentioned above, 1 sec =24 frames), which is rather troublesome. Therefore, film and television advertising companies with low requirements or low bids rarely do it.

Music refers to the arrangement of background music, the beginning and end of the film. A demanding soundtrack usually has its own original music, while ordinary film and television advertising videos are public music downloaded from the Internet. Original music costs money, and public music is free.

Finally, talk about special effects synthesis. In fact, special effects synthesis is to combine animation, opening and closing, dubbing and sound effects into a real movie. This step is the last step of the whole film and television advertisement. It is a concentrated expression of the overall effect. If the special effects are synthesized well, the whole movie will look more comfortable and impressive.

Therefore, the price of a film and television advertisement will be different according to the above production scale. For example, a film and television advertising promo of about 10,000 yuan may only be a commentary such as a company description in the early stage. > & gt

What is a special website?

The so-called theme website refers to an independent web page or website that is independently set up around a theme event or activity of public concern, which is more common in portal websites. For example, the hot Super Girl and the World Cup. By establishing a special website, we can attract the public's attention, arouse the discussion and participation of visitors, thus improving the popularity of the website and distinguishing it from competitors. The corporate website is the "facade" of the enterprise, and its function is to display the corporate image and interact with the target customers. However, due to the limitations of column planning, interface design and functional structure, it is difficult for enterprise websites to be customized according to the marketing strategies of enterprises at all stages. In this case, the enterprise special website came into being.

Different from the topic of portal websites, the topic websites of enterprises have their business objectives. Enterprise special website is not only to attract the public's attention, but also to improve the visibility and reputation of enterprises, increase product sales and achieve its marketing purposes. Generally speaking, there are two types of enterprise-specific websites:

1) Active website. That is, a special website built around a marketing activity. Its purpose is to promote product sales through promotional activities. Rumei's website (midea/midea2005/cookoff/) is launched around the CCTV "A clever woman can't cook without rice" contest sponsored by Midea.

2) Product website. That is, a special website built around a product. Through the comprehensive promotion of product characteristics, consumers can have a deeper understanding. For example, Nokia, Motorola and other products, when new products are listed, they often launch supporting product websites to let consumers know the characteristics of new products for the first time.

First, the characteristics of corporate websites

1, with clear theme and clear purpose. The special website must be designed for the theme, so the theme must be clearly highlighted in the website, which is closely related to the theme activities.

2, small and flexible, various forms. Aside from the shackles of corporate websites, special websites can fully reflect individuality and creativity. Focusing on special activities, it is more abundant in forms of expression and interactive functions. The full application of multimedia elements such as video and animation can attract more attention and attract users' participation.

3. Strong timeliness and quick update. Because the special website is designed for an activity or a product, when the activity ends or the product promotion period ends, the task undertaken by the special website is completed, and a new round of special black powder appears. Constantly updated website topics can bring endless freshness and affinity to customers. On the contrary, it makes customers feel that the company has changed too little and lacks vitality.

4. It can be lifted separately. Because thematic websites are relatively independent, they can spread on the Internet independently. Through the link between the special website and the enterprise website, the page views of the enterprise website can be improved from point to point.

Second, the role of corporate websites

1, promoting enterprise marketing activities

Special websites have various forms, rich content and low cost, and have become an indispensable communication carrier for enterprise marketing activities. Through the promotion of special websites, we can gather popularity for enterprise market activities in the shortest time and enhance user participation.

A typical example, such as the super girl contest sponsored by Mengniu, has accumulated a large number of participants for the rapid development of the contest through the spread of the Internet, and has been called a hot topic in the city for a time.

Beaver, a special website launched to cooperate with Bosoft's "Asia's Top Salon Exhibition", attracted a large number of applicants in less than a few days, saving a lot of publicity expenses for enterprises.

2. Expand the influence of new products in the market.

Product websites can fully publicize the features and selling points of products through animation, multimedia and other demonstrations, so as to establish consumers' awareness of products and promote product sales.

Not only that, before the product is launched, through the product special website ... >>