Traditional Culture Encyclopedia - Photography major - How to display and analyze shoes

How to display and analyze shoes

1, window display area:

The main purpose of the window display area is to introduce goods, attract consumers and promote sales. Shoe store window display doesn't need to be too complicated. A basic and eye-catching window can be built with different display racks and simple creative color background boards.

2. Shelf display:

The shelves of traditional shops are basically placed along the wall, and then shoes are placed on each shelf. Generally speaking, there will be a gap of more than 20CM between different shoes. The decoration should start from the middle section. Based on the middle part, the upper part and the lower part can be aligned with the standard.

3. Small decorative exhibition areas such as Nakajima.

Nakajima is a very attractive area, which is usually displayed in a staggered way. It is also attractive to display bags and shoes together or on a repeated plane.

The goods displayed in Nakajima need to be changed from time to time, so that consumers feel that the goods in the store are always changing and new.

4. Repeat display:

The same shoe appears repeatedly in a certain range or on different display surfaces, and the customer's visual experience of the shoe type or brand is enhanced through repeated emphasis and suggestion.

5, commodity classification display:

Everyone has the habit of classifying shoes. After sorting, shoes look neat and easy for consumers to understand. It is a good way to classify shoes by color, price, category and material.