What is the relationship between art design and operation?

The circle of e-commerce design is still very chaotic, and the focus of many artists is how to make dazzling pictures.

I call it the first stage, which is the stage of growing into a qualified artist with solid basic skills. The most obvious sign of crossing this stage is that when you see the dazzling pictures on the design exchange website, you can automatically disassemble the production process in your mind, instead of evaluating: Wow, the great god is awesome and asks for PSD.

After this stage, I am actually at a loss. I didn't know what I could do to improve my income, so I began to rush in like a headless fly, studying reinforcement, C4D, photography and so on.

I don't know about the others. I only said my experience. I don't need intensive training unless I go to 4A Company to be a professional retoucher. ?

It's good to know photography. It's easy to shoot by yourself, but difficult to outsource. Some time ago, I made a page design picture of a fishing rod and directly outsourced it to a local photography studio. A set of photos costs 1 1,000 yuan. When I saw the photos, I knew that unless I became a photographer in 1-3 years, I would not be able to master this set of lighting and shooting skills, not to mention people's complete equipment and small shooting equipment100000. If you play online games, you are called a RMB warrior. Thousands of broken cameras and two broken lights of ordinary e-commerce companies are not as effective as others.

Note: It is forbidden to talk about the boss's choice. You won't find such expensive outsourcing photography. . . Will you work for a small boss all your life?

Then what is the core competitiveness of the artist and the execution is in place. How to further improve after getting a "high salary"?

The more technology you learn, it just proves that you are a cost-effective "tool"

What's the use? If you dare, you can take photos, make baby details and upload them to the store in one day. . . The devil has this efficiency.

Just like the current mobile phone, you can not only make phone calls, but also take photos and play games online.

2000W pixels! Is it useful? Spending 3000 yuan on an entry-level SLR can kill your so-called 2000W W W.

The road I am taking now is to learn the way of operation. I have been an operations assistant for half a year. I said I couldn't operate the through train yet. Can you believe it?

But now I know what kind of click-through rate of the main picture will be high and what kind of detail conversion rate will be high. I will share this knowledge later. My brain is still in a mess and I can't sum it up.

Just say one thing, which was briefly mentioned a while ago. In my other post, there is a 8W through train map, and this guy has now been upgraded to 10W.

His graph theory shooting level is the same as that of the outsourcing I am looking for. As far as design skills are concerned, a designer with popularity above 10W can achieve this quality. The only difference is that this guy patted his chest and promised: I will make you a car map to ensure that the click-through rate is twice the industry average.

Twice as tall. What concept? A shop with a monthly turnover of 10W will be scum if you leave. If it is a store with a monthly turnover of more than 500W, it will be miserable if it is twice as high.

Can dazzling pictures bring high click-through rate and conversion rate? The answer is not necessarily. If you don't believe me, go and design an exchange website to find the so-called "Great God Works" and put it on Taobao.

Note: Leading shops in the industry are not included in the discussion. At that level, they are visually arbitrary and willful.

From industry analysis, market research, refining the pain points of selling points, combing the copy to the final design page, the work before starting design accounts for 90%, and the design page only accounts for 10% of the workload.

However, the fact is that most of the operations are actually just promotion, which will be promoted at a low price and will lose money. If he is good at data reporting activities, it is foolish for him to make a strategic layout. 90% artists can only design pages, and the slogan is always to create high-end vision. They don't know anything about products, and they will scold the operation when they encounter problems.

Do you dare to clap your chest and promise that I will make a detailed page for you to ensure that the conversion rate is twice as high as your original one?

The artist's job is to study how to improve the click-through rate and conversion rate, rather than more and more dazzling pictures and more sophisticated design skills.

As for how to do industry analysis, market research and refine the pain points of selling points, you can ask your family to operate and eat, and ask for advice humbly. If he doesn't understand, it means a promotion. Master this and you will know how to design pictures with high click-through rate and conversion rate. I can't say what I want to say now, because I'm following suit. The artist knows that he is withholding 9462 1, followed by 9362, and dictation will be translated into words, which is likely to be unsatisfactory.

As for the cultivation of copywriting, I can only say that you should read more books. The more you read, the better your writing will be (excluding online erotic novels).

The more you write, the more off topic you get. I forgot everything I wanted to record, but I'm sure I learned the method myself.

Just like Zhang Sanfeng playing Tai Chi and passing it to Zhang Wuji: Remember? Remember half. Play it again. Do you remember? I completely forgot. Ok, all you have to do is remember to hit the goods on the ground.